Role Description We're hiring a Creative Strategist to own the single biggest lever we have on customer acquisition cost: the creative. Our performance marketing systems are in genuinely good shape - measurement, channel mix, testing process, financial discipline. What we're missing isn't the plumbing. It's the fuel. We're producing variations of the same idea instead of radically different concepts, and we're getting too few real swings at the fence each month. This role exists to fix that. You'll set the creative concepting agenda, build the test-and-learn system that turns every pound of media spend into compound learning, and rebuild how MBA briefs, ships, and reviews creative end to end. The headline outcome is a structurally lower CAC over the next twelve months - driven by creative intelligence, not media efficiency tricks. A note on how the role is set up: you'll be coming in to set up an AI-enabled creative function from the ground up - designing the brief templates, the concepting cadence, the learning repository, and the automation roadmap that lets a lean team (plus production support and an agency or two) ship at a scale and quality that would otherwise require a much larger one. You'll lead the paid creative team - video editing and design at the core - with content, performance marketing, data, editorial and engineering partners across the business to draw on as the function grows. We're especially interested in candidates who have already done this kind of setup work in a previous role - built AI meaningfully into how creative gets briefed, generated, and reviewed, not just used it on the side. What you'll own - Own the creative engine end to end and set the level of ambition. - Headline metrics include: - Blended CAC, by channel and matrix cell - Hook rate and CTR on cold acquisition creative - Net-new concepts shipped per month (not variations) - Creative-attributed contribution to first-booking volume - Work in fast cycles: well-instrumented tests at the concept level, disciplined component-level iteration on the winners. - Follow the numbers without ego. What the work looks like - Own the concepting process end to end - generating distinct strategic premises, briefing them against a structured matrix of angles, formats and funnel stages. - Act as the creative quality bar - the final eye on whether a concept is genuinely distinct, on-brand, and ready to test. - Run a continuous experimentation program at both concept and component level: hooks, narratives, CTAs, formats, audiences. - Set and hold the weekly creative review cadence. - Build and run the learning repository - a single, searchable record of what worked, what didn't, and why. - Set up the AI-enabled side of the function: automations, prompts, brief generation against the matrix, variant production, hook ideation. - Work closely with performance marketing on the Analytics ↔ Media Buying ↔ Creative loop. - Partner closely with the CRO operator to maintain message match from ad to landing page. - Identify and brief against creative media gaps. - Work closely with brand, content, and lifecycle to ensure performance creative carries the MBA voice. - Own the creative dashboard and be the source of truth on the metrics. - Operate the existing creative stack and make calls on tools, agencies, and partners. Qualifications - 5+ years in creative strategy, performance creative or related roles. - 2-3 years owning a measurable performance number directly. - Experience in consumer storytelling and understanding emotional beats in creative. - Strong ad copy and script writing skills. - Clear communicator, comfortable presenting analysis and influencing across teams. - Collaborative and proactive in a fast-paced environment. Requirements - Think in concepts, not variations. - AI-fluent with experience in automated workflows for creative processes. - Hands-on with modern performance creative stack and ad platforms. - Comfortable interrogating results in analytics tools. - Recognize the importance of both the art and science of creative. - Travel experience is a bonus, not a requirement. Benefits - 38 days holiday per year (inclusive of public holidays). - Competitive compensation aligned with UK market benchmarks. - Flexible hours setup and fully remote company. - Company-wide, adventurous meet-ups. - Free trip within the first year. - £500 annual travel voucher. - 30% employee discount, plus 15% friends and family discount. - Up to 8% matched contribution pension scheme (UK employees only). - Fully comprehensive AXA private healthcare scheme (UK employees only). - Life Assurance (UK employees only). - Budget to set up a remote working space. - Supportive maternity and paternity pay. Company Description We're a fast-growing B-corp marketplace for active outdoor adventures. We help people find and book the trips that change how they spend their time on the planet, and we direct money to small independent operators, local economies, and conservation work in the places those trips happen.

• We're hiring a Creative Strategist to own the single biggest lever we have on customer acquisition cost: the creative. • You'll set the creative concepting agenda, build the test-and-learn system that turns every pound of media spend into compound learning, and rebuild how MBA briefs, ships, and reviews creative end to end. • The headline outcome is a structurally lower CAC over the next twelve months - driven by creative intelligence, not media efficiency tricks. • A note on how the role is set up: you'll be coming in to set up an AI-enabled creative function from the ground up. • You'll lead the paid creative team - video editing and design at the core - with content, performance marketing, data, editorial and engineering partners across the business to draw on as the function grows. • You'll own the creative engine end to end and you'll set the level of ambition. We'd like to be moving these numbers materially. The headline metrics: Blended CAC, by channel and matrix cell; Hook rate and CTR on cold acquisition creative; Net-new concepts shipped per month (not variations); Creative-attributed contribution to first-booking volume. • How you move them is up to you. We work in fast cycles: lots of well-instrumented tests at the concept level, then disciplined component-level iteration on the winners, an honest read on what worked, and a willingness to keep what's working, retire what isn't, and try the next thing. • Owning the concepting process end to end - generating distinct strategic premises (not creative variations), briefing them against a structured matrix of angles, formats and funnel stages, and making sure every test is a real test of an idea rather than a paint-job change. • Acting as the creative quality bar - the final eye on whether a concept is genuinely distinct, on-brand, and ready to test before it goes into production or media spend. • Running a continuous experimentation program at both concept and component level: hooks, narratives, CTAs, formats, audiences. • Setting and holding the weekly creative review cadence: what launched, what's working, what gets killed, what gets iterated, what gets scaled. One decision per underperforming cell. • Building and running the learning repository - a single, searchable record of what worked, what didn't, and why, that compounds over time and survives team changes. • Setting up the AI-enabled side of the function: automations, prompts, brief generation against the matrix, variant production, hook ideation. • Working closely with performance marketing on the Analytics ↔ Media Buying ↔ Creative loop - making sure decay signals reach the creative team fast, and learnings flow back into the next brief. • Partnering closely with the CRO operator to maintain message match from ad to landing page - ensuring the angles and hooks you develop carry through to the funnel. • Identifying and briefing against creative media gaps - working out what raw footage, stills, or on-trip content we're missing to tell the stories the performance data says we should be telling. • Working closely with brand, content, and lifecycle to make sure performance creative carries the MBA voice rather than diluting it. • Owning the creative dashboard and being the source of truth on the metrics above, working in GA4, Hex, and the ad platforms. • Operating the existing creative stack and making the call on what tools, agencies, and partners to add or retire as the function scales.

Title: Paid Media Strategist, TikTok Location: West Chester, PA US time type: Full time job requisition id: R82403 Job Description: Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. Your Opportunity, Your Team - Reporting to the Senior Paid Media Strategist, the Paid Media Strategist is responsible for supporting the paid and organic media strategy for QVC and HSN brands on TikTok, with a focus on driving revenue and customer growth across TikTok Shop and TikTok LIVE. This role will partner closely with our creative, merchandising, live production, and marketing operations teams to optimize campaigns, test new ideas, and identify opportunities to grow acquisition, traffic, and revenue on TikTok. You'll also collaborate with our media agency, platform partners, and other third-party vendors to plan and execute paid media campaigns and content strategies. This is an exciting opportunity for an experienced digital marketer to shape a fast-growing channel on TikTok Shop and TikTok LIVE while operating at the intersection of content, commerce, and community. You'll join a collaborative team that values curiosity, experimentation, and innovation — and you'll have the opportunity to work on high-impact initiatives that will directly influence customer growth and business outcomes. Where You'll Work - This role is hybrid and will require you to be onsite at our Studio Park headquarters in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, or DE. Location assistance is not available for this role. What You'll Do - Support the paid media strategy and execution of our TikTok Shop and TikTok LIVE initiatives, optimizing campaigns through data-driven insights. - Drive revenue, ROAS, and customer acquisition across QVC and HSN on TikTok Shop. - Support promotional campaigns that drive awareness, traffic, and conversion for the TikTok LIVE program. - Collaborate with cross-functional teams, vendors, and ad agencies to align on strategy, planning and execution. - Own creative briefing and development for paid and organic content, ensuring brand guidelines and best practices are met. - Explore new business opportunities to drive customer acquisition, LIVE traffic, and revenue growth. - Develop and implement targeting and segmentation strategies with a test and learn mindset. - Develop KPI benchmarks and analyze campaign performance to support marketing objectives such as ROI, revenue and LIVE views. - Manage content calendar for organic social in partnership with cross-functional stakeholders. - Identify and support process improvements for daily tasks and ongoing workstreams. - Share best practices and provide day-to-day guidance to junior team members as needed. What You'll Bring - 2-4+ years in digital, social, programmatic or relevant paid media marketing experience across both brand and performance objectives - Experience with TikTok Ads Manager or similar paid social advertising platforms - Experience with TikTok LIVE, or strong transferable experience supporting livestream on another major platform - Understanding of organic social best practices and content calendar management - Comfort working with data to understand what is driving performance and to inform smart, testable optimizations - Strong copywriting skills and understanding of legal/compliance guidelines and processes - Exceptional project management skills, with a strong attention to detail and sound judgment in decision making - Strong collaboration and communication skills, with the ability to work well across creative, merchandising, production, analytics, and operations teams - Bachelor's degree in marketing, communications, e-commerce, merchandising, or a related field, or equivalent experience #LI-KB1 Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. I If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Role Description We are seeking a Freelance Paid Media Strategist to lead the paid and organic social growth of SUPERCINEMA’s pre-launch social brand. You will shape high-level strategy across Instagram, TikTok, and other relevant platforms to build a large, engaged audience of cinephiles while advising on creative, targeting, and paid media campaigns. - Develop audience growth strategies across Instagram, TikTok, and other relevant platforms. - Define content themes and positioning for a standout social brand. - Advise on Reels and short-form video content strategy. - Recommend community-building and audience engagement approaches. - Provide high-level paid media recommendations (Meta and other relevant platforms). - Guide audience targeting, growth opportunities, and performance optimization. - Translate strategy into actionable insights for the client. Qualifications - Proven experience growing creator accounts or media brands on Instagram, TikTok, and Meta. - Strong understanding of Reels, short-form video, and social content strategy. - Experience with audience targeting, segmentation, and paid media strategy. - Familiarity with entertainment, film, or creator-focused campaigns is preferred. - Ability to work independently in a freelance capacity, providing strategic guidance rather than day-to-day execution. - Excellent communication and presentation skills.