• Build AI visibility strategically • Own the content lifecycle • Conduct workshops with clients • Track project progress • Maintain data and client folders • Serve as an internal subject matter expert for AI and GEO • Conduct SEO and e-commerce/shop analyses • Sprint planning and project management • Teamwork and direct communication

• Conduct market research to identify trends, regulatory developments, and competitive dynamics in Brazil. • Define and execute growth strategies for the market, balancing short-term performance with long-term brand positioning. • Own the full P&L for the Brazil portfolio, including revenue, costs, and profitability. • Identify and develop new monetization streams. • Lead and grow a multidisciplinary team (Account Managers, Content Editors, SEO Specialists). • Oversee market-specific content strategies and SEO roadmaps. • Monitor iGaming regulations and advertising restrictions in Brazilian markets. • Identify and cultivate strategic partnerships across key regions in Brazil.

• Manage client communication, check-ins, follow-ups, and expectations. • Coordinate content approvals, project updates, and pending client inputs. • Prepare monthly client reports using KPI updates and information from the SEO team. • Keep Asana and internal workflows organized across multiple clients. • Understand each client’s strategy and help keep requests aligned with agreed priorities. • Escalate deeper SEO questions to the SEO team when needed. • Support onboarding, retention, and process improvements as the agency grows.

Role Description Based in Los Angeles, BD&J is California’s leading personal injury law firm, having recovered over $2 billion for our clients. We are seeking a highly organized and detail-oriented SEO Specialist to support our digital marketing efforts, with a strong emphasis on directory management, verification, and off-page SEO strategies. This role will take full ownership of directory listings—from creation to verification and ongoing optimization—for both individual attorney profiles and firm-level listings. A key focus of this role is to help improve the firm’s visibility not only in traditional search engines, but also in AI-driven platforms and LLMs (Large Language Models) by ensuring accurate, consistent, and authoritative business data across the web. - Take full ownership of the directory management lifecycle: - Research and identify relevant legal and local directories - Create, verify, and optimize listings for attorneys and firm profiles - Complete all verification processes (email, phone, documentation, etc.) with a high level of accuracy - Maintain consistency across all listings (NAP, descriptions, categories, services, etc.) - Lead directory verification efforts to ensure listings are trusted, indexed, and eligible for visibility in search engines and LLMs - Optimize listings for local SEO performance and entity recognition - Conduct citation building across top platforms (e.g., Google Business Profile, Apple Maps, Yelp, Yellow Pages, Facebook), as well as niche and competitor citations - Perform citation audits and cleanup to identify and resolve inconsistencies across existing listings - Monitor and update directory profiles regularly to maintain accuracy and completeness - Collaborate with internal teams to gather required attorney and firm information - Track progress and maintain documentation of directory submissions, verifications, and statuses - Support off-page SEO initiatives, including reputation management and citation expansion - Assist in identifying opportunities for backlinks, brand mentions, and AI/LLM citations Qualifications - Familiarity with citation and listings platforms such as Yext, Chatmeter, Whitespark, or similar tools - Experience with SEO tools such as Ahrefs, SEMrush, and Google Search Console - Experience with Reddit engagement and optimization strategies - Experience posting on Quora and other forums for visibility and traffic - Familiarity with link outreach and digital PR - Understanding of how user-generated content platforms influence SEO and AI/LLM visibility - Experience working with legal directories such as Avvo, FindLaw, and Justia Requirements - High volume of verified, accurate, and optimized directory listings - Strong citation consistency and entity trust signals across the web - Increased visibility in local search results and AI/LLM-generated responses - Growth in referral traffic and brand mentions from directory sources - Consistent ownership and execution of off-page SEO initiatives Benefits - Guaranteed competitive pay plan - Proficiency/performance bonus - 401K - 80 hours of vacation the first year of employment - Paid Holidays - Medical, dental, vision, and life insurance - Supplemental insurance - Opportunity for advancement