CoLab Software

• Own expansion and new business pipeline creation across CoLab’s Top 100 customer and prospect accounts, with accountability for pipeline quality, ASP, and progression. • Build CoLab’s major account growth marketing motion from the ground up: define the strategy, test account-specific plays, measure what works, and turn the strongest experiments into repeatable programs. • Collaborate with Sales and Customer Success to identify the highest-potential account opportunities, align on account strategy, and create marketing plans that help expand CoLab from team-level adoption to enterprise-wide relevance. • Translate product positioning, account intelligence, customer usage signals, and sales insights into tailored campaigns that influence senior stakeholders and create commercial urgency. • Architect and oversee integrated account plays across field marketing, executive events, webinars, lunch and learns, customer education, digital campaigns, lifecycle programs, and custom content. • Help shape how CoLab shows up as a strategic AI partner inside major engineering organizations — not just as a point solution, but as a platform worthy of broader enterprise commitment.

Role Description In your role as Strategic Account Director, you will play a critical role in the growth and expansion of existing CoLab customers. You will work with current enterprise customer accounts to achieve business outcomes with industry-relevant solutions. In this role, you build and execute strategies to help land and expand 7-figure accounts. The ideal person for this role is passionate about helping others succeed and cultivating strong relationships. This position will require occasional travel for on-site team meetings in Newfoundland Canada, at least twice per year (primarily in December and June) in addition to occasional travel to off sites. We recognize that travel can involve personal commitments, and we strive to accommodate individual circumstances, however the expectation is that travel to, and attendance at, the majority of these events is mandatory. Details about travel arrangements and covered expenses will be discussed during the hiring process. - Build relationships with existing customers and net new strategic accounts. - Build and execute a robust account strategy and plan to help the customer get the most value possible and CoLab to drive significant revenue growth. This includes deep account planning, mapping and multi-threaded selling. - Serve as an expert to your customers as it relates to CoLab and industry best practices. - Find, qualify and build opportunities within existing accounts. - Work in consultation with Account Executive and Customer Success teams on enterprise account expansions and renewals. - Help drive growth among our customers by understanding their business and technical needs in order to achieve their desired outcomes. - Manage follow-up conversations and document all activities in Salesforce. - Travel to customer on-site on average 1 week per month. Qualifications - Related experience in an Enterprise or Strategic Account role within a SaaS based business, or an engineering background with strong closing skills. - Experience working with large enterprise customers for at least 1-2 years (10,000 employees +). - Ability to understand and analyze use cases and demonstrate highly technical product. - A strategic thinker with the ability to navigate complex enterprise sales for a product that is new to market. - Comfortable with complex account planning and account mapping and selling across multiple departments. - Committed team player with an ownership mindset and no ego. - Deeply passionate and self-motivated to achieve goals and results. - Resilient - challenges excite you and you’re not afraid to overcome roadblocks. - Excellent communication skills and ability to convey your message. - Excited to work in a fast-moving startup environment with a lot of change. - Bonus: have worked with manufacturing clients (including but not limited to automotive, medical device and hardware/mechanical consumer products). Company Description At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner. CoLab is the AI platform for driving stronger engineering decisions. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster. Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.

• Collaborate with account teams on discovery to connect customer pain to measurable engineering and manufacturing outcomes • Build ROI models and business cases rooted in the top line / bottom line / strategic framing • Anchor each case in reality • Pressure test the business cases account teams bring forward • Turn complex, often incomplete data into simple, compelling presentations and executive narratives • Create and maintain value frameworks leveraging bleeding edge enablement and support for the revenue team • Own the value content for QBRs • Partner with enablement and product marketing to sharpen value messaging

• Own delivery of strategic customer projects, from technical discovery through to production deployment and success measures • Build and deploy complex system integrations, backend services, and data pipelines • Interface with enterprise systems, including data lakes, identity management and access controls solutions, and Product Lifecycle Management (PLM) and Enterprise Resource Planning (ERP) solutions • Stand up CoLab integrations and organize incoming data to enable use in features like AutoReview and Operator • Collaborate directly with customers to understand needs, propose solutions, and guide adoption • Develop targeted solutions that meet the specific Customer's requirements whilst ensuring solutions are designed and developed with our broader customer base in mind. • Bring your extensive knowledge of our Customer's requirements back to the development team for learning.

• Co-own enterprise deal strategy on CoLab's most strategic European opportunities. • Build strategic value cases and impact models. • Define and build the playbooks for entering new European verticals. • Synthesize signals from strategic European accounts into structured product feedback.

• Guide customers from contract to confident adoption • Navigate complex enterprise deployments • Build the onboarding function • Support AI and emerging use cases

• Own the full sales cycle for CoLab’s largest Aerospace & Defense accounts across North America. • Close high-value enterprise deals ($200K–$2M+), navigating complex buying processes with multiple technical and executive stakeholders. • Lead in-depth discovery conversations to understand engineering workflows, regulatory constraints, and program pressures. • Partner with Sales Development, Marketing, and Customer Success to drive high-quality engagement and expansion across enterprise accounts. • Build and maintain executive-level relationships with engineering, operations, and procurement leaders within target A&D organizations. • Serve as a strategic advisor—articulating how CoLab can help reduce rework, accelerate time-to-market, and improve design quality across the product lifecycle. • Develop strategic account and territory plans for large enterprise A&D organizations. • Maintain a healthy pipeline and accurate forecasting using Salesforce. • Collaborate on contract renewals and expansion motions to grow customer lifetime value (CLV) over time.

• Co-own enterprise deal strategy on CoLab’s most strategic opportunities • Run executive/management/user workshops that surface transformation goals • Collaborate and coach champions within customer accounts • Pressure test business cases • Build the executive narratives, critical business cases, and deal decks • Build strategies to accelerate revenue team into new industries • Partner with enablement to translate winning patterns into content • Synthesize signals from strategic accounts into structured product feedback • Validate product concepts with key customers • Support the Director of Industry Strategy & Transformation with market trends

• Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels. • Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation. • Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data. • Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative. • Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint. • Report on performance in a way that explains not just what happened, but why.

• own product strategy and execution for CoLab’s AutoReview capabilities • partner closely with AI/ML Teams, Engineering, and Design to define and ship intelligent workflow experiences • identify high-value opportunities for automation and AI-assisted decision making within engineering reviews • conduct deep customer research to understand workflow pain points, trust barriers, and adoption patterns • define product requirements and make prioritization trade-offs across UX, technical feasibility, and business impact • use qualitative and quantitative data to evaluate product effectiveness and customer outcomes • help shape CoLab’s long-term AI product strategy • collaborate cross-functionally with GTM teams to support launches, positioning, and customer adoption • drive clarity and momentum in highly ambiguous problem spaces