Cloudinary

• Minimize losses by assisting with recovery efforts on delinquent accounts • Help customers with general inquiries about loans • Contact customers to collect overdue payments • Review delinquent accounts and identify at-risk accounts • Monitor payment trends and engage with customers • Collaborate with internal teams to resolve issues • Ensure compliance with legal and company guidelines

• Run paid experiments at pace • Launch paid campaigns across digital channels: ABM platforms. • Build, test, and iterate ad creative and copy variations weekly. • Set up tracking, audiences, and conversion events cleanly so we always know what worked. • Ship two experiments per day on average — small, focused tests rather than big launches. • Personalize for target accounts • Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative. • Tailor landing pages and ad copy to specific industries, use cases, or company sizes. • Coordinate with the broader ABM and sales teams on account-level targeting and messaging. • Close the loop on what shipped • Log every experiment in the team tracker with hypothesis, setup, and outcome. • Tag results consistently — what worked, what didn't, what we learned. • Write short async recaps so the rest of the team can learn from your tests without sitting in meetings.

• Develop and maintain client-facing reporting packages that provide visibility into corporate travel program performance. • Analyze travel spend across air, hotel, rail, and ground transportation categories. • Create reports highlighting booking trends, traveler behavior, supplier utilization, and program compliance. • Support quarterly business reviews (QBRs) and executive client meetings with data-driven insights. • Identify opportunities to improve travel policy compliance, adoption, savings, and traveler experience. • Translate travel data into recommendations that help clients optimize their programs. • Analyze booking data from Online Booking Tools (OBTs), Global Distribution Systems (GDS), expense platforms, and internal reporting systems. • Monitor key travel metrics including: Total travel spend, Booking volume, Advance purchase behavior, Online booking adoption, Policy compliance, Airline and hotel utilization, Savings opportunities, Unused ticket activity, Traveler engagement, Agent-assisted versus self-service bookings. • Identify trends, anomalies, and opportunities through data analysis. • Provide actionable recommendations to internal teams and clients. • Develop reporting to measure TMC operational performance and service delivery. • Track key operational metrics including: Service Level Agreement (SLA) performance, Agent response times, Call/email/chat volumes, Ticketing activity, Queue performance, Customer satisfaction trends, After-hours support activity, Escalation trends. • Partner with Operations leadership to identify process improvements and efficiency opportunities. • Create dashboards that provide real-time visibility into operational health. • Analyze airline, hotel, and rental car performance to support supplier strategy. • Monitor negotiated contract performance and utilization. • Support supplier reviews with data-backed insights. • Build and maintain dashboards using tools such as Power BI, Tableau, or similar business intelligence platforms. • Create automated reporting solutions to improve efficiency and reduce manual processes. • Validate data accuracy across multiple travel technology platforms.

• Identify and recruit strategic partners that can disrupt the status quo • Assess partner potential through market access, solution relevance, and scalability • Build executive alignment among partners and internal leadership • Work across internal teams to help partners unlock new revenue streams • Influence the company’s product and AI platform roadmap

• Lead and execute brand and campaign design initiatives that strengthen Cloudinary’s visual identity and support business growth. • Design high-quality creative assets across digital channels, including landing pages, web experiences, advertising campaigns, eBooks, and marketing collateral. • Partner with marketing, brand, and cross-functional teams to deliver cohesive and impactful creative experiences. • Build, evolve, and maintain scalable design approaches and contribute to brand consistency across projects and campaigns. • Manage multiple concurrent projects while balancing timelines, priorities, and stakeholder expectations effectively. • Apply strong visual design principles and user-centered thinking to improve engagement and campaign performance. • Present design concepts, communicate creative rationale clearly, and incorporate feedback collaboratively. • Contribute to a culture of inclusivity, operational excellence, continuous learning, and creative collaboration.

• Ship and refresh content at pace • Rewrite and refresh existing pages based on what's working — title tags, headers, intros, internal links. • Publish new pages targeting specific keyword clusters we've already prioritized. • Optimize pages against the patterns of competitors who outrank us, including ones who do so with fewer backlinks. • Ship two pieces of work per day on average — refreshes, new pages, or optimization passes. • Build backlinks and authority • Outreach for backlinks on priority pages — listicles, guest posts, resource pages, partner placements. • Identify content gaps where competitors are getting links and we're not. • Manage and grow our backlink profile with tools like PressWhizz, BuzzStream, or similar. • Track and report what's working • Monitor keyword rankings weekly for the pages you've shipped. • Log every experiment in the team tracker — hypothesis, change made, result. • Write short async recaps on what moved, what didn't, and why.

• Drive presence across AI-powered search engines and large language models. • Ship experiments every week, measuring results, and iterating fast. • Run at least 5 experiments per week, demonstrating measurable progress on a weekly cadence. • Own the experiment tracker: structure, completeness, and consistency across pillars. • Produce a weekly recap that gives leadership a clear read on what shipped, what worked, and what's next. • Track approval and review SLAs, surfacing anything stuck before it becomes a problem. • Turn strategic intents into shippable briefs with clear owners, success criteria, and deadlines.

• Create and optimize content engineered to surface in LLM responses — question-led pages, comparison pages, etc. • Track where the brand appears (and doesn't) across major AI surfaces and report on coverage trends in specific products (video). • Identify high-intent prompts we should be visible for, and ship the supporting content. • Ship two pieces of work per day on average — content, live community insertions, or successful listicle outreach. • Outreach for inclusion in industry listicles, review sites, and category roundups. • Manage and grow our presence on G2, Capterra, TrustRadius, and similar platforms in collaboration with the internal team. • Build relationships with analyst-style writers and journalists publishing in the category. • Participate authentically in Reddit, Quora, Hacker News, and other community discussions where the brand should be in the conversation. • Identify high-traffic threads where competitors are mentioned and we're not — and change that. • Build a presence that's helpful first and promotional second. (Communities will sniff out anything else.) • Log every experiment in the team tracker. • Monitor AI visibility weekly across the tools we use to measure it. • Write short async recaps on what moved coverage, what didn't, and why.

• Identify and close upsell and cross-sell opportunities to maximize revenue from existing accounts. • Develop and maintain strong relationships with key stakeholders within client organizations. • Create, develop, and execute strategic territory and account plans • Understand clients' business objectives and challenges to position Cloudinary's solutions effectively. • Collaborate with cross-functional teams, including Sales, Customer Success, and Product, to deliver exceptional service and support to clients. • Act as a trusted advisor to clients, providing guidance on best practices for media management and optimization. • Monitor client usage and performance metrics to identify areas for improvement and optimization. • Maintain accurate and current account and opportunity forecasting within internal sales tools. • Stay updated on industry trends, competitive landscape, and emerging technologies to better serve clients. • Ensure customer satisfaction and retention.

• End-to-end architecture and operational ownership of Cloudinary’s marketing tech stack: Marketo, Salesforce, MTA platform, Common Room, AdRoll, and other point solutions. Ensure the stack is secure, scalable, documented, and instrumented for ROI. • Drive AI orchestration across GTM Pipeline Generation: identify high-impact AI use cases, leverage native and non-native agentic capabilities to add leverage to create and accelerate pipeline creation, and operationalize them into campaign flows (e.g., content generation, lead scoring, intent signals ingestion, predictive funnel nudges). • Build and maintain integrations, data models, and automated flows that reliably convert marketing activity into measurable pipeline and influence. • Partner tightly with Demand Gen, Sales Ops, RevOps, Product Marketing, and Customer Success to align on lead definitions, routing, SLA, and closed-loop measurement. • Own platform governance: release cadence, environment management (dev/staging/prod), documentation, security and compliance considerations, and vendor evaluations.