Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale.
GEO / AI Visibility Specialist – Contract
Location
Poland
Posted
32 days ago
Salary
0
Seniority
Junior
Job Description
GEO / AI Visibility Specialist – Contract
Cloudinary
• Create and optimize content engineered to surface in LLM responses — question-led pages, comparison pages, etc. • Track where the brand appears (and doesn't) across major AI surfaces and report on coverage trends in specific products (video). • Identify high-intent prompts we should be visible for, and ship the supporting content. • Ship two pieces of work per day on average — content, live community insertions, or successful listicle outreach. • Outreach for inclusion in industry listicles, review sites, and category roundups. • Manage and grow our presence on G2, Capterra, TrustRadius, and similar platforms in collaboration with the internal team. • Build relationships with analyst-style writers and journalists publishing in the category. • Participate authentically in Reddit, Quora, Hacker News, and other community discussions where the brand should be in the conversation. • Identify high-traffic threads where competitors are mentioned and we're not — and change that. • Build a presence that's helpful first and promotional second. (Communities will sniff out anything else.) • Log every experiment in the team tracker. • Monitor AI visibility weekly across the tools we use to measure it. • Write short async recaps on what moved coverage, what didn't, and why.
Job Requirements
- One to three years of hands-on content, SEO, community management, or PR execution experience — agency, in-house, or freelance.
- You've personally written content, run outreach, and posted in communities — not just managed someone else who did.
- You move fast. You're comfortable trying things, measuring, and iterating.
- You use LLMs daily and have an intuition for how they pull answers.
- You're comfortable on Reddit, Hacker News, Quora, or comparable communities — you read the room before you post.
- Bonus: familiarity with AI visibility tracking tools (Profound, Goodie, AthenaHQ, or similar).
- Strong written English. You can write content that sounds human, ranks, and gets quoted by AI answer engines.
- Direct, clear, and brief in writing. We don't reward long emails.
- Comfortable working asynchronously across time zones.
- You'd rather ship and learn than plan and wait.
- You want a role with clear weekly targets and visible outcomes.
- You're comfortable with feedback loops that are fast and direct.
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