Brightside Health logo
Brightside Health

Brightside Health specializes in mental health and is on a mission to provide a full clinical spectrum of “life-changing” care. As an employer, the company is passionate about

Principal Product Manager, Growth

Location

United States

Posted

23 days ago

Salary

0

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

Principal Product Manager, Growth

Brightside Health

• Diversify the DTC funnel. • Define and execute the strategy for scaling paid social and other paid channels alongside our existing paid-search acquisition. • Make Brightside resilient against single-channel concentration risk. • Personalize the funnel by channel and intent. • Lower-intent prospects from one channel shouldn't be treated the same as higher-intent prospects from another. • Design differentiated creative, landing experiences, and — where the data supports it — different funnel flows for different audiences. • Orchestrate the messaging journey alongside the funnel. • Partner with lifecycle marketing to design and test the email and SMS touchpoints that move prospects through to conversion and activation — with the same channel-and-intent-aware lens as the on-site funnel. • Conversion doesn't only happen on-site; it happens between sessions. • Sharpen targeting on our largest paid channel. • Replace today's more generic approach with tactics that differentiate by prospect CAC:LTV. • Move from "more traffic" to "better-economics traffic." • Lift partner and health-system referrals. • Build for the operations team, too. • Run rigorous experiments. • Define hypotheses, design A/B tests, interpret results, and ship the wins. • Partner with engineering to make the funnel dynamic.

Job Requirements

  • 10+ years of product management experience, with 5+ years owning growth, acquisition, or funnel optimization at a consumer subscription, marketplace, or healthcare company.
  • A track record of setting product strategy at function or org level — making the calls about what to invest in and what to deprioritize, and defending those calls to executive stakeholders.
  • Not just executing within a strategy someone else set.
  • Deep performance marketing literacy.
  • You've partnered with senior marketing leaders to scale paid search, paid social, and adjacent channels, and you can hold your own on creative strategy, audience segmentation, and attribution.
  • Comfort thinking across the full prospect journey — on-site funnel and lifecycle messaging (email, SMS) — not just web.
  • A track record of using segmentation and CAC:LTV reasoning to make product decisions sharper — not just analytical theater.
  • Strong experimentation discipline.
  • You've designed and shipped A/B tests at scale, and you know when not to test.
  • Comfort building both customer-facing and internal-tooling features.
  • You see operational leverage as part of growth, not a distraction from it.
  • Comfort partnering with senior marketing leadership on channel strategy, including the judgment to push back where product evidence diverges from marketing intuition.
  • Comfort operating in a regulated industry (healthcare, fintech, or similar) and engaging clinical, legal, or compliance stakeholders where relevant.
  • Comfort with autonomy and broad scope at a Series C–stage company. You set your own priorities.

Benefits

  • A competitive salary
  • Company equity / stock options
  • Fully paid for comprehensive health care (medical, dental, vision)
  • Pet Insurance
  • Life Insurance & Short / Long Term Disability
  • 401k Plan
  • Unlimited PTO and sick leave
  • Parental Leave
  • Work remotely and whatever schedule works best for you
  • Additional memberships and perks

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