• Push Marketing Owner. You will own the performance of our clients in paid social channels (Meta, TikTok). • Strategy, not just set-up. Develop and implement comprehensive growth strategies. • AI integration. Together with our AI Engineer you will develop new approaches — from campaigns to the post-click experience. • End-to-end thinking. You optimize beyond the click, consistently considering conversion, funnel and the customer journey. • Client leadership. You act as a strategic point of contact and actively drive the success of your accounts. • Data-driven. Analyze, interpret and derive concrete actions to scale performance. • Creative impact. Close collaboration with the creative team to improve push performance.

• Develop and execute paid acquisition strategies that drive revenue growth, customer acquisition, and long-term business objectives across four VPS brands. • Lead the turnaround and continuous optimization of paid media programs, improving efficiency, scalability, and commercial performance. • Make strategic investment decisions across brands, campaigns, audiences, and channels to maximize incremental revenue and return on marketing investment. • Own Google Ads strategy and performance, leading campaign architecture, optimization, and continuous improvement across Search, Performance Max, Demand Gen, Shopping, and other campaign types. • Diagnose performance issues using platform data, customer behavior, competitive insights, and attribution, translating analysis into measurable business results. • Develop search strategies that balance brand protection, customer acquisition, campaign efficiency, and profitability while maximizing qualified traffic and revenue. • Develop integrated, full-funnel acquisition strategies across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels, balancing top-, mid-, and bottom-funnel investments while applying appropriate attribution models. • Optimize performance across paid search, paid social, SEO, CRO, Lifecycle Marketing, and direct traffic, identifying opportunities to improve overall marketing efficiency through coordinated channel strategies. • Continuously evaluate channel, audience, and campaign performance, shifting investment toward the highest-impact opportunities based on business objectives and customer behavior. • Conduct ongoing account health audits to identify optimization opportunities, diagnose performance issues, and improve campaign efficiency. • Lead a disciplined testing and optimization program across campaign structure, bidding, audiences, creative, messaging, and landing pages using measurable success criteria. • Ensure operational excellence through accurate campaign execution, QA, tracking integrity, reporting, and continuous performance improvement. • Manage approximately $3.4 million in annual paid media investment across multiple brands, balancing revenue growth, profitability, and long-term marketing efficiency. • Make data-driven investment decisions using incremental revenue, CAC, ROAS, LTV, pacing, and overall business performance to optimize marketing efficiency. • Proactively identify risks and growth opportunities, adjusting investment strategies as business priorities evolve. • Develop executive reporting and recommendations that translate paid media performance into clear business insights, root causes, and prioritized actions. • Partner cross-functionally with Product Marketing, SEO, CRO, Lifecycle Marketing, Analytics, Finance, and platform partners to improve acquisition performance and identify new growth opportunities. • Leverage AI-enabled tools to accelerate analysis, reporting, forecasting, testing, and workflow efficiency while applying sound marketing judgment. • Stay current on evolving advertising platforms, automation capabilities, and emerging AI-driven optimization opportunities.

• Planera, koordinera och optimera internationella B2B-kampanjer. • Stötta lokala marknader i kampanjplanering, aktivering och genomförande. • Säkerställa rätt budskap för rätt målgrupp genom hela kundresan. • Rådgiva kring kanalval och kampanjstrategier. • Samarbeta med byråer kring innehållsproduktion och kampanjmaterial. • Skapa engagerande landningssidor och marketing automation-flöden. • Arbeta med lead generation och kampanjoptimering. • Analysera kampanjresultat i Adobe Analytics, Google Analytics eller liknande verktyg. • Identifiera förbättringsmöjligheter och omsätta data till konkreta rekommendationer. • Koordinera globala program och säkerställa ett effektivt samarbete mellan flera intressenter.

Role Description We are looking for an exceptional, full-stack Director of Growth & Demand Generation to own that pipeline end-to-end. We don’t need a traditional brand marketer. We need a brilliant, highly strategic growth operator who treats global pipeline construction like an engineering problem. You will be responsible for driving scalable revenue growth through highly targeted, data-driven campaigns. You will take our massive, multi-million dollar validation with elite brands, reverse-engineer the numbers, and build a high-conversion pipeline aimed directly at the decision-makers of high-budget companies globally. You will own the strategy, the analytics, the copy, and the outbound architecture that converts cold data into high-value discovery calls. What You Will Do - Design, execute, and optimize multi-channel demand generation campaigns to identify, engage, and secure high-paying clients across multiple industries. - Build, scale, and secure our enterprise-grade outbound messaging channels, utilizing advanced identity enrichment and contact intelligence platforms to guarantee flawless primary-inbox deliverability directly to technical executives and decision-makers. - Rigorously track pipeline data to continuously optimize campaign performance, conversion rates, and pipeline velocity. - Collaborate with our technical delivery teams and PMs to transform our massive success stories into high-end technical case studies, white papers, and data-backed pitches. - Take absolute accountability for Sales Qualified Leads (SQLs), Cost Per Acquisition (CPA), Pipeline Velocity, and Total Closed-Won Pipeline Value. Qualifications - You have 4+ years of B2B marketing experience specifically working for custom software development agencies or high-end IT consulting firms. - You can prove you have built campaigns that directly contributed to closing high-value, six- or seven-figure enterprise service retainers. - You know exactly how to write compelling, sophisticated copy that cuts through the noise in the inboxes. - You are a self-starter who can map out the macro-strategy on Monday, write the hyper-personalized email templates on Tuesday, and audit the funnel metrics on Friday. Requirements - You don't guess; you test. You manage campaigns based on statistical relevance, deliverability metrics, and conversion data, translating raw analytics into repeatable revenue growth. Benefits - You are the absolute owner of our growth architecture. You will work directly alongside our Strategy, PMs, and CEO to shape the future of the company. - Fully remote work from anywhere. - Flexible hours. Application Process - We do not review applications via LinkedIn DMs or email. Please apply through the application link. - We do not work with staffing agencies or third-party recruiters. Direct applicants only. Company Description pubGENIUS is an elite React.js and Next.js development company and AdTech startup building web and AI products for clients across the US and Europe. We don’t compete on low-cost development cycles; we operate as a long-term, high-reliability engineering partner for brands in the Fintech, Healthcare, AI, and Enterprise B2B SaaS & Cloud Infrastructure sectors where technical precision and regulatory fluency aren't optional.