Job Closed
This listing is no longer active.
Building brands that fuel lasting happiness and health for people & planet.
Brand Manager
Location
Connecticut
Posted
34 days ago
Salary
0
Seniority
Senior
Job Description
Brand Manager
Blueroot Health™
• Serve as the enterprise owner of the Vital Nutrients brand, accountable for long-term brand equity, growth, and profitability across practitioner and consumer channels. • Define and evolve a clear, differentiated brand strategy, positioning, and messaging architecture that preserves clinical credibility while enabling scale. • Act as the senior internal authority and advocate for the brand, safeguarding scientific integrity, regulatory alignment, and brand standards across all touchpoints. • Own brand level P&L performance in partnership with Finance, including revenue growth, margin management, and investment prioritization. • Lead annual and multiyear brand planning, budget development, forecasting, and performance reviews, using insights to drive tradeoffs and decision-making. • Establish and monitor brand health, campaign effectiveness, and market KPIs, translating data into clear strategic recommendations. • Partner with Product Development, Scientific Affairs, Regulatory, Quality, Sales, Content, Creative, and Operations to ensure brand-led decision-making across the product lifecycle, and influence innovation pipelines, claims strategy, education, and commercialization to align with brand priorities and long-term growth objectives. • Translate brand strategy into clear frameworks, briefs, and guidance that enable consistent, high-quality execution across teams and channels. • Ensure cohesive brand expression—voice, visual identity, and messaging—across campaigns, platforms, and customer experiences. • Other responsibilities as assigned.
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5–7+ years of progressive brand management experience within CPG, dietary supplements, health & wellness, or a similarly regulated industry.
- Demonstrated ability to own and evolve brand strategy, positioning, and messaging, with accountability for long-term brand equity—not just campaign execution.
- Experience managing or partnering on brand level P&L, including budgeting, forecasting, investment prioritization, and performance tradeoffs.
- Proven success leading through influence across cross functional teams (e.g., Product Development, Finance, Scientific/Regulatory, Sales, Creative).
- Strong analytical and strategic thinking skills, with the ability to translate insights into clear recommendations and decisions.
- Exceptional written and verbal communication skills, including the ability to translate complex or technical concepts into compelling brand narratives.
Benefits
- Ability to travel occasionally for business needs, including attending meetings, trainings, or company events.
- Sitting for long periods of time.
- Repetitive tasks such as typing and extended periods of computer screen time.
- Handles competing priorities with professionalism and sound judgment.
Related Guides
Related Categories
Related Job Pages
More Brand Manager Jobs
Marketing Manager
Zeiders EnterprisesBased in Woodbridge, Virginia, Zeiders Enterprises is a privately held human services company dedicated to improving quality of life for U.S. service members, veterans, and their f
Title: Marketing Manager Job Category: Learning and Development Services Requisition Number: MARKE005062 Full-Time Remote Locations Nationwide Woodbridge, VA 22192, USA Job Description: Job Title: Marketing Manager Zeiders supports individuals and families across federal, state, and local government and commercial sectors. As a longstanding veteran owned business located in Woodbridge, Virginia, we bring decades of experience as industry experts in comprehensive program management, case management, staffing services, and organizational support to improve the quality of life for communities. Our people-centric, solution- focused business approach is built on subject matter expertise, quality processes, and innovative solutions which have cultivated strong partnerships and earned client confidence and repeat business from satisfied customers over 40 years. We seek individuals with strong passion for what we do and our commitment to quality service. Summary - This is a contingent opportunity and would begin work upon the contract award. The Marketing Manager supports the promotion and delivery of Fleet & Family Support Programs (FFSP) by planning, coordinating, and executing strategic marketing and outreach efforts. This role ensures Sailors and their families are informed of and connected to available resources, trainings, and services. The Marketing Manager leverages digital platforms, content curation, and targeted communication strategies to enhance program visibility, accessibility, and engagement across Navy communities. This position is on the Professional Development and Training Team (PDTT). This is a telework position. Essential Duties and Responsibilities Program Marketing & Campaign Coordination - Plan, execute, and optimize audience-tailored marketing campaigns across multiple platforms (social media, video, print) - Develop campaign timelines and ensure timely delivery of products and messaging - Expand and enhance communication outreach strategies to support program growth - Coordinate with program staff, leadership, and command points of contact to align messaging with operational needs Content Development & Curation - Develop and produce marketing content, including print copy, videos, social media graphics, flyers, newsletters, and presentations - Write and distribute weekly messaging for commands and Learning Management System. (LMS) - Apply content curation principles by identifying, selecting, organizing, and sharing high-quality resources, presenting them in a meaningful and user-friendly way - Translate complex program information into clear, engaging content tailored to Sailors and families Social Media & Outreach - Develop and schedule social media content to increase awareness and participation - Monitor engagement and respond to inquiries in coordination with program staff - Support outreach to commands, family members, ombudsmen, and community partners Training & Event Promotion - Promote FFSP training (webinars/events) and programs across program areas (deployment readiness, transition assistance, resilience, financial readiness) - Coordinate marketing content for live and virtual events, including registration, reminders, and follow-up communication - Support Mobile Training Team (MTT) and command-requested training promotion Email Marketing & Communications - Develop and distribute targeted email campaigns and newsletters - Maintain and segment distribution lists for specific audiences - Track performance metrics (open rates, engagement) and refine strategies accordingly Public Affairs & Compliance - Collaborate with Public Affairs Office (PAO) as appropriate to ensure alignment with Navy communication standards - Ensure all materials meet Navy branding, policy, and communication guidelines - Coordinate required reviews and approvals Required Qualifications - Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. - Minimum of 3 years’ experience in marketing with a focus on digital media. Work samples will be requested. - Experience developing and executing digital marketing and communication strategies across web and social media platforms, tailored to diverse target audiences. - Experience in video creation with platforms such as Camtasia or Adobe Premiere Pro. - Demonstrated proficiency in using common industry software applications to include Microsoft Office suite, specifically Power Point and Publisher - Knowledge of the military lifestyle culture - Skilled in drafting graphic materials utilizing common industry professional graphic design tools. - Excellent oral and written communication skills. - Creative thinking and problem solving. - Ability to multi-task, anticipate needs and work independently. - High comfort level with the use of technology for communication and task completion. - Ability to work effectively in a virtual team environment. Preferred Qualifications: - Knowledge of Navy, military family programs and/or Fleet and Family Support Programs - Experience in use of online project management and collaboration tools to manage projects, deadlines and collaborate with virtual team members and customers. - Experience in marketing in a military environment and demonstrated understanding of military affiliated communication channels - Adobe Creative Cloud graphic design software experience Other Skills and Abilities - U.S. citizenship is required for this position in accordance with specific federal contract requirements. - Ability to successfully complete a pre-employment and government background investigation to include FBI fingerprints. Competencies To perform the job successfully, an individual should demonstrate the following competencies : - Ability to work both independently and as part of a team. - Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information. - Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments. - Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality. - Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events. - Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed. - Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention. Physical Demands. Works in home office area. Sits, stands, bends, lifts, and moves intermittently during working hours. Uses laptop computer, telephones, printers and other office equipment. The employee may occasionally lift and/or move up to 20 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work Environment. Telework employees are expected to have a dedicated work space and high-speed internet. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Zeiders Enterprises, Inc. is an Equal Opportunity Employer Compensation is based on geographic location and experience. Wages are available upon request.
• You own both editorial calendars end to end. • You are the connective tissue between our creative core and our execution team. • You take creative vision and turn it into a weekly, monthly, and quarterly engine that ships incredible posts and marketing moments at a consistently high bar. • Writing briefs and assigning work across design, 3D, UGC, talent, community, and PR. • Timelines for every post, campaign, and launch: who is doing what, by when, and at what quality bar. • Rounds of feedback on in-progress work. You run the reviews and drive projects to completion. • Final quality control on every post before it goes live. • Weekly performance reporting and a point of view on where we push next. • Synthesizing wins, losses, and signals from the feeds into direction for the following week. • Keeping creative, execution, and leadership aligned at all times.
This is a remote position. Ever wondered how business decisions get made? How are marketing strategies built? Or wanted to sit in a room where founder-level discussions happen from scratch, on how things are actually built? This is your front-row seat to all of that. As a Brand Outreach Specialist at 367, you run the outreach system, reach out to founders, sit in on conversations, and take real ownership of how new business comes in. It's a lot of work, a lot of learning, a lot of execution, and a lot of fun. What You'll Do - Lead Generation: Identify brands and decision-makers, build lead databases using research, and run outbound outreach across LinkedIn, email, and WhatsApp. Create a follow-up cadence that gets you responses. - Lead Handling and Qualification: Handle inbound leads and qualify them based on fit. Run initial discovery conversations. - Discovery and Coordination: Lead or support discovery calls, document insights, and take your learnings home. Create pre-reads and call summaries, keep everything organised, and coordinate timelines across clients and internal teams. - Closure, Onboarding, and Documentation: Coordinate onboarding. Own the transition from prospect to active client. - Personal Brand Building: Build and maintain your own presence on LinkedIn. Share what you're learning, document your thinking, and show up consistently. It makes you better at outreach, and it's good practice for the work you'll be doing here. Requirements - Freshers to 2 years of experience (agency experience is a strong plus) - Someone genuinely eager to learn and grow in a fast-paced agency environment - High ownership mindset, takes responsibility without needing constant follow-ups - Self-accountable and proactive in driving work forward - Confident communicator who can participate in conversations, ask questions, and absorb new information quickly - Comfortable working in a dynamic environment with steep learning opportunities - Interest or exposure to outbound outreach and cold email communication - Basic understanding of what makes a cold email engaging and worth reading - Strong writing and communication skills - Experience or interest in database building, research, and structured execution - Familiarity with AI tools and willingness to experiment with new workflows - Organized, detail-oriented, and comfortable handling multiple tasks Above all, we’re looking for someone with curiosity, ownership, and the drive to learn fast and execute well. Benefits - We don’t run on rigid policies, ownership matters more than rule-books - No micromanagement. If you take responsibility for your work, you get full trust and autonomy. - No unnecessary salary cuts or restrictive leave calendars - Fully remote team offering flexibility to work from wherever you are - Freedom comes with responsibility, be available, responsive, and deliver quality work - Opportunity to sit in on real founder-level conversations and business discussions - Exposure to how real business and growth decisions are made - Work directly with leaders who have built and scaled some of India’s leading D2C brands. - A learning environment where you gain practical industry exposure, not just task execution
Brand Manager, Consumer Beauty
CotyCoty is a New York, New York-based international beauty company managing a portfolio of more than 75 brands, including well-known names like Cover Girl, OPI, Ca
Drive brand development and create marketing plans while collaborating with global teams. Present new launches to customers and lead consumer-centric strategies to enhance brand growth and innovation in the market.




