Analyze and share program performance data, collaborate on improvement initiatives, and facilitate projects to enhance service quality, ensuring accurate documentation and data integrity to drive measurable outcomes for children and families.

• Launch and scale PPC campaigns • Optimize ad copy, creatives, and landing pages • Analyze campaign data to uncover strategies that boost ROI • Elevate Appetiser to global thought-leader status

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out • Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics • Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies • Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull • Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance • Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test • Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals • Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

• Own demand generation strategy with a primary focus on pipeline creation and revenue impact, not lead volume • Design, execute, and scale digital-first demand programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels • Build and manage demand generation budgets with continuous ROI tracking and reallocation based on performance • Consistently meet or exceed pipeline targets; report results and learnings to the executive team • Build and iterate on tiered ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees • Leverage intent signals and first-party data to prioritize accounts and personalize outreach at scale • Support long, complex buying cycles typical in federal and regulated markets • Define and scale marketing operations processes and martech stack, including marketing automation, attribution, lead scoring, lead routing, lifecycle stages, and Sales handoffs • Implement and optimize tools such as marketing automation platforms, CRM integrations, intent data providers (e.g., ZoomInfo), and sales engagement platforms • Build and maintain dashboards and reporting that align Marketing, SDR, and Sales teams around shared pipeline metrics and accountability • Own the Knox website as a core demand and conversion engine - keeping it continuously updated, optimized, and aligned with digital campaigns • Partner with Content on SEO and AEO strategy while owning technical, operational, and performance aspects that drive discoverability and conversion • Define data-driven demand and pipeline plans using top-down targets and bottom-up forecasting in close partnership with Sales and Finance • Build repeatable playbooks across digital demand, ABM, and ops to support scale