Hi-Altitude Brands

• Hi-Altitude Brands is seeking an Email Marketing/SMS Manager to execute lifecycle programs for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. • Ownership includes day-to-day execution of campaigns, automated flows, segmentation, and deployment across email and SMS. • The Email/SMS Marketing Manager turns lifecycle strategy into shipped programs that drive retention, subscription growth, and customer lifetime value. • This position demands obsessive attention to detail, rigorous procedural QA, and zero-defect execution. Every send reaches a large, engaged customer base where errors compound quickly across deliverability, revenue, and brand trust. • This position reports to the Director of Lifecycle.

Role Description Hi-Altitude Brands is seeking an Email Marketing/SMS Manager to execute lifecycle programs for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Ownership includes day-to-day execution of campaigns, automated flows, segmentation, and deployment across email and SMS. This position demands obsessive attention to detail, rigorous procedural QA, and zero-defect execution. Every send reaches a large, engaged customer base where errors compound quickly across deliverability, revenue, and brand trust. This position reports to the Director of Lifecycle. Campaign and Flow Execution - Build, QA, and deploy email and SMS campaigns in Klaviyo against the lifecycle roadmap set by the Director of Lifecycle. - Build and maintain automated flows, including welcome, post-purchase, replenishment, win-back, browse abandonment, cart abandonment, and review request. - Manage send schedules and calendar coordination across promotional, lifecycle, and transactional sends. - Build dynamic content and personalization that adapts based on customer attributes. - Execute against subscription milestones in coordination with Recharge and Shopify Plus events. - Develop and optimize on-site lead capture and subscriber acquisition flows, including pop-ups, post-purchase opt-ins, and incentive structures that grow the email and SMS list while protecting deliverability. Segmentation and Targeting - Build and maintain customer segments based on behavioral, transactional, and subscription attributes. - Apply segmentation logic to maximize relevance and minimize over-mailing. - Manage tag and customer property structures inside Klaviyo to support segmentation. - Partner with the Director of Lifecycle on cohort definitions and audience strategy. Deliverability, QA, and Hygiene - Own inbox placement, sender reputation, and deliverability monitoring. - Maintain list hygiene, including bounce management, unsubscribe handling, and re-engagement protocols. - Own and maintain a documented pre-send QA checklist applied to every campaign and flow. - Ensure compliance with FTC, TCPA, CAN-SPAM, and SMS regulatory requirements. Platform Administration - Serve as Klaviyo platform administrator, including user management, integration health, and platform-wide configuration. - Troubleshoot and resolve Klaviyo and integration issues raised by CX, ecommerce, and other teams. - Maintain technical documentation for flow architecture, segment logic, and integration mappings. Data Integrity, Testing, and Reporting - Reconcile data across Klaviyo, Recharge, Shopify Plus, and Northbeam to ensure reporting accuracy. - Own the accuracy of all campaign and flow performance metrics surfaced to the Director of Lifecycle and the broader org. - Investigate and resolve discrepancies between platform-level data and overall reporting. - Execute A/B tests defined by the Director of Lifecycle (subject lines, send times, content, offers). Cross-Functional Partnership - Report to the Director of Lifecycle and execute against the lifecycle strategy and roadmap. - Partner with the Copy Director and copy team on copy briefs, revisions, and final approvals before sending. - Coordinate with the ecommerce team on subscription, promotional, and post-purchase touchpoints. - Coordinate with the CX team on customer communication that spans transactional and lifecycle messaging. What Success Looks Like - Execution-driven; takes pride in shipping clean, on-time, error-free programs. - Compulsively detail-oriented; builds and follows documented QA processes. - Data-fluent; reads performance reports and surfaces optimization opportunities. - Data-rigorous; treats reporting accuracy and reconciliation as core craft. - Strong collaborator who can partner effectively with strategy, copy, and ecommerce functions. - Excels in a fast-paced, high-volume environment with the ability to pivot quickly. - Thrives in a remote-first environment with a lean leadership structure. Qualifications - 3-5+ years executing email and SMS marketing programs at DTC consumer brands, ideally in health, wellness, beauty, or consumables. - Deep hands-on Klaviyo expertise, including advanced flow architecture, dynamic segmentation, deliverability optimization, A/B testing, and performance analytics. - Hands-on experience with Shopify Plus and Recharge in a subscription DTC context. - Proficient with HTML and CSS for email template customization and rendering troubleshooting. - Power user of Excel, Google Sheets, and AI platforms (ChatGPT, Claude, or comparable) for data analysis, reconciliation, and reporting. - Demonstrated procedural QA discipline with a track record of clean execution and zero major send errors at scale. - Hands-on experience reconciling data across email, subscription, ecommerce, and attribution platforms. - Solid understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR). - Comfortable working independently against a roadmap while staying tightly aligned with a strategic leader. - Remote-first mindset with strong written communication. Preferred - Experience operating in a subscription DTC business model. - Located within driving distance of Los Angeles, CA. Compensation - Competitive salary range of 110,000-120,000 per year, plus bonus eligibility. - Flexible time off + 9 annual company holidays. - Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees. - 100% company-paid Life Insurance and Short-Term Disability Coverage. - 3% Employer contributions to 401(k) regardless of employee participation. - Matching Charitable Contributions up to $2,500/year. - $1,200/annual Work from Home (WFH) stipend. - Employee Recognition and Rewards Program. - Pet insurance. - Employee Product Samples and Discounts. - Professional Development Fund. - Free Calm App Subscription. Company Description Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives.

• Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels • Set visual direction for brand, performance, and web environments • Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion) • Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site • Operate as the senior creative voice within the marketing organization • Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints • Develop and enforce style guides, visual standards, and brand guidelines • Ensure creative consistency across paid media, organic social, email, packaging, and website • Partner with the CCO on joint approval gates for brand-facing creative • Partner with the VP of Brand on visual direction for organic content and influencer creative • Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative • Maintain testing cadence and iteration cycles informed by performance data • Ensure performance creative meets channel-specific KPIs while protecting brand consistency • Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops • Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work • Partner with the Head of CRO on the on-site testing roadmap and design execution • Partner with the Head of Ecommerce on site merchandising and storefront design • Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets • Build SLA frameworks and intake processes for creative requests across all channels • Manage creative team capacity against demand from brand, performance, and ecommerce • Scale internal video and post-production capacity to reduce reliance on external partners • Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities • Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions • Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams • Hire and onboard additional creative team members as the function scales • Establish performance standards, KPIs, and development plans • Foster a culture of creative excellence, rigorous thinking, and high-output iteration • Report to the CMO and operate as the centralized creative authority across all channels • Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance • Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion • Coordinate with CCO on joint approval of brand-facing creative

Role Description Hi-Altitude Brands is seeking an exceptional Creative Director (art/design) to lead the creative function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. This is a CMO direct report with a focused mandate: own creative quality and consistency across all channels, balancing brand-building with measurable performance outcomes. Creative Strategy and Direction - Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels - Set visual direction for brand, performance, and web environments - Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion) - Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site - Operate as the senior creative voice within the marketing organization Brand and Visual Identity - Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints - Develop and enforce style guides, visual standards, and brand guidelines - Ensure creative consistency across paid media, organic social, email, packaging, and website - Partner with the CCO on joint approval gates for brand-facing creative - Partner with the VP of Brand on visual direction for organic content and influencer creative Performance Creative - Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative - Maintain testing cadence and iteration cycles informed by performance data - Ensure performance creative meets channel-specific KPIs while protecting brand consistency - Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops Web and E-commerce Design - Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work - Partner with the Head of CRO on the on-site testing roadmap and design execution - Partner with the Head of Ecommerce on site merchandising and storefront design Creative Operations - Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets - Build SLA frameworks and intake processes for creative requests across all channels - Manage creative team capacity against demand from brand, performance, and ecommerce - Scale internal video and post-production capacity to reduce reliance on external partners - Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities Team Leadership - Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions - Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams - Hire and onboard additional creative team members as the function scales - Establish performance standards, KPIs, and development plans - Foster a culture of creative excellence, rigorous thinking, and high-output iteration Cross-Functional Partnership - Report to the CMO and operate as the centralized creative authority across all channels - Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance - Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion - Coordinate with CCO on joint approval of brand-facing creative Qualifications - 10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above - Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web) - Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both - Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS - Strong understanding of testing and iteration cycles in DR and performance environments - Proven ability to ship high-volume creative output without sacrificing quality - Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment - Health, wellness, beauty, or consumables industry experience preferred - Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable) - Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred Requirements - Visual leader who can also lead and develop a creative organization, not just manage it - Performance-driven; understands creative as a primary growth lever, not just a brand asset - Builder mentality; comfortable scaling a creative function inside a fast-growing DTC business - Strong cross-functional collaborator who can partner effectively with brand, copy performance, and CRO - Quality-obsessed; understands that creative excellence and performance discipline must coexist - Thrives in a fast-moving, remote-first environment with a lean leadership structure Benefits - Competitive salary: $175,000 - $200,000 (based on experience) - Fully remote position - Flexible time off + 9 annual company-paid holidays - Your Birthday is a paid vacation day (celebrate yourself!) - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees - 100% company-paid Life Insurance and Short-Term Disability Coverage - Pet insurance - 3% employer contributions to 401(k) - no match required - Matching charitable contributions up to $2,500/year - $1,200/annual Work From Home (WFH) stipend - Free monthly employee product samples and team discounts - Employee Referral Program - Professional development fund for employees (we love learning) - Employee recognition and rewards program - Calm app subscription - Fun company gatherings and a genuinely supportive team culture - A healthy respect for work/life balance

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. We are a fully remote team that values autonomy, ownership, and results. We move fast, test constantly, and hold ourselves to high standards. If you thrive in environments where your work has a direct, measurable impact, you will fit right in. **Position Overview** This is a CGO direct report with a focused mandate: own the post-purchase customer journey and the systems that compound revenue from existing customers. Hi-Altitude has built a successful DTC business through disciplined performance marketing; the Director of Lifecycle’s mandate is to build the retention engine that protects margin, drives subscription growth, and turns one-time buyers into long-term customers.

Role Description This is a CGO direct report with a focused mandate: own the post-purchase customer journey and the systems that compound revenue from existing customers. Hi-Altitude has built a successful DTC business through disciplined performance marketing; the Director of Lifecycle’s mandate is to build the retention engine that protects margin, drives subscription growth, and turns one-time buyers into long-term customers. Lifecycle Strategy & Roadmap Ownership - Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, loyalty, subscriptions, and post-purchase engagement. - Translate company-level revenue, acquisition, and retention goals into clear lifecycle OKRs and quarterly execution plans. - Prioritize lifecycle initiatives based on opportunity sizing, incremental revenue potential, and customer impact. - Act as the internal subject matter expert on subscription-first lifecycle strategy within a health & wellness DTC business. - Identify gaps in the customer journey and recommend new flows or triggers to drive incremental value in Klaviyo. Email and SMS - Manage the Email/SMS Marketing Manager who executes campaigns and flow build-out in Klaviyo. - Set strategy for onboarding, retention, replenishment, win-back, and re-engagement programs. - Define segmentation strategy based on behavioral, transactional, and subscription attributes. - Partner with the Copy Director on copy strategy across campaigns, automated flows, and SMS programs. - Ensure all programs comply with FTC, TCPA, CAN-SPAM, and other relevant marketing regulations. Subscription Retention & LTV Optimization - Develop and execute retention strategies that reduce churn, target at-risk segments with intervention campaigns, and drive subscription acquisition, upsells, and renewals. - Optimize the subscription customer journey across Shopify Plus and Recharge to eliminate friction and improve trial-to-repeat conversion. - Manage pricing experiments and promotional campaigns in coordination with the CGO Head of Ecommerce. - Own cohort-based analysis of subscription retention, churn drivers, and LTV expansion. Loyalty and Rewards Program - Build, launch, and continuously optimize a comprehensive loyalty and rewards program that drives retention, LTV, AOV, subscription attachment, and repeat purchase. - Define program structure, point systems, reward tiers, and redemption mechanisms. - Lead vendor evaluation, selection, implementation, and post-launch optimization for the loyalty platform. - Ensure the loyalty program is tightly integrated with Shopify Plus, Recharge subscriptions, the review platform, and lifecycle communications. - Establish benchmarks for loyalty participation, redemption rates, and incremental revenue impact. Reviews Acquisition - Develop and execute the review acquisition strategy through email and SMS request flows triggered across the customer journey. - Design automated review request campaigns that optimize timing based on purchase patterns, delivery confirmations, and customer satisfaction signals. - Conduct A/B tests on review request timing, messaging, and incentive structures to optimize program performance. - Partner with the Head of Ecommerce on review platform optimization (Okendo, Yotpo), including widget display in Shopify Plus, and on-site integration. - Partner with CX on review response and reputation management protocols. - Partner with the Consumer Insights Lead on extracting product and customer insights from review content. Data Analysis and Performance Optimization - Establish industry benchmarks and organizational KPIs, along with their applicable tracking mechanisms, for all lifecycle initiatives such as LTV, churn rate, repeat purchase rate, and CVR. - Design and manage incrementality-focused lifecycle experiments, including holdout groups, cohort-based testing, and controlled rollouts. - Partner closely with the Director of Analytics to measure true revenue lift, not just engagement metrics. - Leverage BigQuery, Funnel.io, and Power BI to build scalable, executive-level lifecycle reporting. - Maintain a centralized testing and learning repository to inform future roadmap decisions. - Report weekly and monthly on key KPIs to the CGO and broader exec team. Cross-functional Collaboration - Report to the CGO and manage the Email/SMS Marketing Manager, who owns the day-to-day campaign and flow execution. - Partner with Copy Director, Head of Ecommerce, Head of CRO, Director of Analytics, and Director of Product Marketing on the cross-functional work that drives lifecycle performance. - Coordinate with VP Product and Supply Chain on fulfillment and inventory implications of retention campaigns, and with the Shopify development team on Shopify Plus build requests. Qualifications - 7-10+ years in lifecycle, retention, or CRM marketing at DTC consumer brands in health, wellness, beauty, or consumables, with 3-5 years at Director level or above. - Proven track record in building and scaling subscription retention programs that materially improved LTV and reduced churn. - Hands-on experience with Klaviyo, Recharge, and Shopify Plus. - Experience evaluating, selecting, and launching a loyalty and rewards platform (Okendo, Yotpo, Smile.io, or comparable). - Strong analytical capability with hands-on use of Power BI, BigQuery, and Funnel.io; comfortable interpreting MTA and MMM outputs (Northbeam or comparable) to inform retention strategy and LTV-by-channel analysis. - Experience designing and running incrementality-focused experiments (holdouts, cohorts, controlled rollouts). - Direct management experience over at least one execution-focused IC (email/SMS, lifecycle, or CRM marketing manager) with clear accountability for execution quality and performance. - Strong understanding of compliance for email and SMS marketing (FTC, TCPA, CAN-SPAM, GDPR). - Experience operating in a subscription-first business model where retention drives the majority of revenue. - Remote-first mindset with ability to lead a distributed team effectively; located within driving distance of Los Angeles, CA, preferred. Benefits - Competitive Salary. - Fully remote position. - Flexible time off + 9 annual company holidays. - Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees. - 100% company-paid Life Insurance and Short-Term Disability Coverage. - 3% Employer contributions to 401(k) regardless of employee participation! (Free money). - Matching charitable contributions up to $2,500/year. - $1,200/annual Work from Home (WFH) stipend. - Employee recognition and rewards program. - Calm app subscription. - Pet insurance. - Free monthly employee product samples and team discounts. - Employee Referral Program. - Professional development fund for employees (We love HI-ER Education). - And a collaborative, innovative work culture! Company Description Stonehenge Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, welcoming environment for all.

• Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community • Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response • Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value • Lead organic content workstreams for new product launches and brand initiatives • Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale • Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content • Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget • Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice • Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority • Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence • Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning • Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates • Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight • Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager • Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development • Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms • Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production • Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing • Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection • Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026 • Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration • Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence, Cross-Functional Partnership • Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance • Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions

Role Description Hi-Altitude Brands is seeking an exceptional Head of Content to lead the organic content engine for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. This is a VP of Brand direct report with a focused mandate: build the organic content engine that transforms Stonehenge Health into a recognized, trusted authority in the health and wellness category. - 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables - Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution - Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook - Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows - Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred - Strong understanding of FTC compliance for supplement, health, or wellness content - Experience partnering with creative, copy, and influencer functions in a high-velocity content environment - Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred - Hands-on content builder who can both produce content and elevate the work of others - Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook - Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis - Strong cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions - Thrives in a fast-moving, remote-first environment with a lean leadership structure Responsibilities - Content Strategy and Roadmap: - Translate the VP of Brand’s brand awareness strategy into an executable organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial, and community - Define and evolve the content pillar framework: Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response - Connect organic content activity to business outcomes, including CAC reduction, branded search lift, direct traffic growth, and earned media value - Lead organic content workstreams for new product launches and brand initiatives - Organic Social: - Own the organic content engine across Instagram, TikTok, YouTube, and Facebook with a target of 20-25 platform-native pieces per week at scale - Manage the Social Media Manager and Content Creator in producing platform-native video, static, and carousel content - Ensure content quality earns algorithmic reach through value, hook strength, and watch-through, not budget - Develop a trend response capability that lets the team move quickly on cultural moments while protecting brand voice - Editorial and Education: - Build the editorial content strategy that positions Stonehenge Health as a trusted health and wellness authority - Own the blog editorial calendar end to end, including topic selection, brief development, writer assignment, edit cycles, and publish cadence - Develop ingredient storytelling and clinical narrative content that supports the brand’s clinically proven positioning - Community Building: - Build customer community and direct audience engagement programs that turn satisfied customers into brand advocates - Launch live, AMA, and Q&A programming that builds direct audience relationships and surfaces voice-of-customer insight - Develop a UGC collection, rights management, and amplification strategy in coordination with the Influencer Manager - Content Studio: - Oversee the Brand Outreach Producer in running the iHUT (in-home user testing) and customer testimonial programs that generate authentic on-camera testimonials, video assets, and product feedback for marketing and product development - Build the in-house content studio capability and production workflows that support high-volume, fast-turn content cadence required by organic platforms - Reduce reliance on external production partners by scaling internal capacity for filming, editing, and post-production - Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing - Partner with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection - Team Leadership: - Manage a content team of three: Brand Outreach Producer, Social Media Manager, and Content Creator, building to four to six people by the end of 2026 - Foster a team culture focused on quality, creativity, platform-native thinking, and high-output iteration - Build content review and feedback processes that maintain quality while enabling speed and high publishing cadence - Cross-Functional Partnership: - Partner with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on the cross-functional work that drives organic content performance - Partner with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to editorial decisions Qualifications - 7-10+ years building organic content programs at DTC consumer brands in health, wellness, beauty, or consumables - Hands-on builder with a portfolio of platform-native content that earned organic reach and built an audience without paid distribution - Proven ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook - Editorial leadership experience, including blog calendar ownership, long-form content strategy, and content production workflows - Community building experience across social platforms, with exposure to emerging platforms (Reddit, Discord, Substack) preferred - Strong understanding of FTC compliance for supplement, health, or wellness content - Experience partnering with creative, copy, and influencer functions in a high-velocity content environment - Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred - Hands-on content builder who can both produce content and elevate the work of others - Platform-native; understands algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook - Quality-obsessed; understands that authentic content building requires patience and a long-term investment thesis - Strong cross-functional collaborator who can partner effectively with brand, creative, copy, influencer, and SEO functions - Thrives in a fast-moving, remote-first environment with a lean leadership structure Benefits - Competitive base salary, $176,000-$197,000+ performance bonus - Flexible time off + 9 annual company holidays - Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees - 100% company-paid Life Insurance and Short-Term Disability Coverage - 3% Employer contributions to 401(k) regardless of employee participation! (Free money) - Matching charitable contributions up to $2,500/year - $1,200/annual Work from Home (WFH) stipend - Employee recognition and rewards program - Calm app subscription - Pet insurance - Free monthly employee product samples and team discounts - Employee Referral Program - Fully remote position - Professional development fund for employees (We love HI-ER Education) - And a collaborative, innovative work culture - High-impact role with visibility to executive leadership How to Apply Please submit your resume along with: - A brief cover letter explaining why you are interested in this role - 2-3 samples of your best direct response or performance marketing copy - A short description of a copy test you ran and what you learned from it

• Own the hook, angle, and offer library that powers all performance copy across paid, lifecycle, and on-site channels • Develop testable copy variants and feed them into the test queue maintained jointly with Performance Marketing and CRO • Translate Product Marketing positioning and Consumer Insights VoC into customer-facing copy that converts • Write and oversee high-volume copy production across ads, LPs, VSLs, email, and SMS • Set the standard for copy quality and brand voice consistency across all conversion environments • Write and lead copy development for Meta, TikTok, Google search, YouTube, and native advertising • Develop advertorial and editorial-style ad formats for native channels • Partner with the Creative Director and design team to ensure copy and visual work as one • Adapt proven DR copy for emerging platforms where psychology and format differ • Write and oversee landing page copy for paid acquisition, with conversion as the primary metric • Develop VSL scripts that drive watch-through, engagement, and conversion across long-form environments • Partner with the Head of CRO to test and iterate on-page copy structure, claims, and CTAs • Support new product launches with VSL-led acquisition copy • Partner with the Director of Lifecycle on copy strategy and the Email/SMS Marketing Manager on day-to-day campaign and flow execution across email and SMS programs • Write subject lines, preview text, and message bodies optimized for engagement and conversion • Develop segmented copy variants for different customer cohorts and lifecycle stages • Maintain copy consistency across the lifecycle journey from welcome through win-back • Own FTC compliance for all conversion-facing copy in coordination with legal counsel • Maintain claims libraries and disclaimer standards across performance environments • Serve as the final QC checkpoint for all customer-facing conversion copy • Keep claims documentation and review processes current as the regulatory environment evolves • Manage a copy team of two ICs (Copywriter level), with the capacity to expand as the channel and testing volume scale • Set performance expectations, KPIs, and development plans for the team • Build copy review and feedback processes that maintain quality while enabling speed • Allocate copy resources across competing channel demands based on impact and timing • Report to the CMO and operate as the conversion copy authority under their direction on overall copy quality and brand voice • Collaborate with the Creative Director (peer under CMO) on integrated copy and creative output • Coordinate with the Head of Content (under VP of Brand) on brand voice consistency between organic and conversion environments • Partner with the Director of Product Marketing (peer under CMO) on product positioning, claims, and launch messaging • Partner with the Consumer Insights Lead (peer under CMO) on VoC, custom language, and review intelligence • Work closely with the VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on copy needs across paid, lifecycle, conversion, and site

Role Description Hi-Altitude Brands is seeking an exceptional Copy Director to lead the conversion copy function for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. This is a CMO direct report with a focused mandate: own the messaging that converts. - Own the hook, angle, and offer library that powers all performance copy across paid, lifecycle, and on-site channels. - Develop testable copy variants and feed them into the test queue maintained jointly with Performance Marketing and CRO. - Translate Product Marketing positioning and Consumer Insights VoC into customer-facing copy that converts. - Write and oversee high-volume copy production across ads, LPs, VSLs, email, and SMS. - Set the standard for copy quality and brand voice consistency across all conversion environments. Performance Advertising Copy - Write and lead copy development for Meta, TikTok, Google search, YouTube, and native advertising. - Develop advertorial and editorial-style ad formats for native channels. - Partner with the Creative Director and design team to ensure copy and visual work as one. - Adapt proven DR copy for emerging platforms where psychology and format differ. Landing Pages and Video Sales Letters - Write and oversee landing page copy for paid acquisition, with conversion as the primary metric. - Develop VSL scripts that drive watch-through, engagement, and conversion across long-form environments. - Partner with the Head of CRO to test and iterate on-page copy structure, claims, and CTAs. - Support new product launches with VSL-led acquisition copy. Email and SMS Copy - Partner with the Director of Lifecycle on copy strategy and the Email/SMS Marketing Manager on day-to-day campaign and flow execution across email and SMS programs. - Write subject lines, preview text, and message bodies optimized for engagement and conversion. - Develop segmented copy variants for different customer cohorts and lifecycle stages. - Maintain copy consistency across the lifecycle journey from welcome through win-back. Compliance and Quality - Own FTC compliance for all conversion-facing copy in coordination with legal counsel. - Maintain claims libraries and disclaimer standards across performance environments. - Serve as the final QC checkpoint for all customer-facing conversion copy. - Keep claims documentation and review processes current as the regulatory environment evolves. Team Leadership - Manage a copy team of two ICs (Copywriter level), with the capacity to expand as the channel and testing volume scale. - Set performance expectations, KPIs, and development plans for the team. - Build copy review and feedback processes that maintain quality while enabling speed. - Allocate copy resources across competing channel demands based on impact and timing. Cross-Functional Partnership - Report to the CMO and operate as the conversion copy authority under their direction on overall copy quality and brand voice. - Collaborate with the Creative Director (peer under CMO) on integrated copy and creative output. - Coordinate with the Head of Content (under VP of Brand) on brand voice consistency between organic and conversion environments. - Partner with the Director of Product Marketing (peer under CMO) on product positioning, claims, and launch messaging. - Partner with the Consumer Insights Lead (peer under CMO) on VoC, custom language, and review intelligence. - Work closely with the VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on copy needs across paid, lifecycle, conversion, and site. Qualifications - 7-10+ years of writing performance and direct response copy at DTC consumer brands in health, wellness, beauty, or consumables. - Hands-on writer with a portfolio of high-converting copy across ads, landing pages, VSLs, and email. - Proven ability to develop hooks, angles, and offers that scale paid media efficiency. - VSL writing experience strongly preferred, with a track record of long-form copy that converts at scale. - Lifecycle copy experience across Klaviyo, Attentive, or comparable email and SMS platforms. - Native advertising and advertorial copy experience (Taboola, Outbrain) strongly preferred. - Has managed a small copy team of two to four with clear accountability and quality standards. - Strong understanding of FTC compliance for supplement, health, or wellness advertising. - Comfortable writing volume and iterating fast based on performance data. - Experience partnering with design, paid media, and CRO functions in a high-velocity test-and-learn environment. - Remote-first mindset with the ability to lead distributed teams effectively. - Located within driving distance of Los Angeles, CA, preferred. Benefits - Competitive base salary, $176,000-$197,000+ performance bonus. - Flexible time off + 9 annual company holidays. - Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees. - 100% company-paid Life Insurance and Short-Term Disability Coverage. - 3% Employer contributions to 401(k) regardless of employee participation! (Free money) - Matching charitable contributions up to $2,500/year. - $1,200/annual Work from Home (WFH) stipend. - Employee recognition and rewards program. - Calm app subscription. - Pet insurance. - Free monthly employee product samples and team discounts. - Employee Referral Program. - Fully remote position. - Professional development fund for employees (We love HI-ER Education). - And a collaborative, innovative work culture. - High-impact role with visibility to executive leadership. How to Apply Please submit your resume along with: - Your copywriting portfolio or website link. Must include samples of your best direct response or performance marketing copy (mandatory). - A short description of a copy test you ran and what you learned from it.