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Hi-Altitude Brands

WE BUILD ICONIC BRANDS

Social Media Manager

Social Media ManagerSocial Media ManagerFull TimeRemoteLeadTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$100K - $125K / year

Seniority

Lead

No structured requirement data.

Job Description

Social Media Manager

Hi-Altitude Brands

Role Description The Social Media Manager will own how the brand shows up organically across social channels. Hi-Altitude has built a successful DTC business through disciplined performance marketing, and the next phase of growth is focused on building a loyal, engaged audience that knows, trusts, and connects with the brand. - Develop the social channel strategy. - Run the content calendar. - Publish platform-native content centered on short-form video. - Grow and engage the community. - Turn what performs well into a steady rhythm of better content. - Set the channel vision and get hands-on, from planning a calendar to capturing real-time footage. Responsibilities - Organic Social Strategy and Calendar: - Define and evolve channel strategies and content pillars to support broader marketing priorities. - Build and manage the content calendar spanning always-on content, campaigns, launches, and real-time moments. - Ensure consistent brand voice and compliance with brand and health claims guidelines. - Incorporate clinical credibility (e.g., Medical Advisory Board, formulations) into content naturally and authentically. - Platform-Native Content and Real-Time Coverage: - Create and publish platform-native content optimized for short-form video, hooks, and trends. - Partner with Creative and content creators on production, while shooting and editing lightweight short-form video when speed matters. - Cover brand events and activations in real time with stories, short-form video, live posting, and recap content. - Quickly identify and leverage relevant trends, sounds, and formats to create native-feeling content. - Community Growth and Engagement: - Grow the brand's owned audience across platforms through consistent, high-quality content and engagement. - Handle front-line engagement and establish guidelines for how the brand shows up in comments, DMs, and conversations. - Monitor sentiment and act as an early warning system for anything that could affect brand reputation. - Identify and nurture UGC and brand advocates, incorporating the best content into the mix. - Performance and Trends: - Track organic social performance, including follower growth, reach, engagement, saves, and shares, and report clearly to the VP of Brand. - Analyze performance and platform insights to inform content decisions and strategy. - Stay ahead of platform trends, emerging formats, and cultural moments that align with the brand. - Partner with Analytics to uncover insights and share social learnings across the team. - Cross-Functional Partnership: - Report to the VP of Brand and partner with Creative, Influencer, and content creators to develop on-brand, platform-native content. - Collaborate with Paid Media, Influencer, and Ecommerce on integrated campaigns and product launches. Qualifications - 3-5+ years of social media management for a consumer brand, ideally in wellness, lifestyle, beauty, or CPG. - Platform-native fluency across TikTok, Instagram, and YouTube, with a strong grasp of short-form video. - Experience owning both strategy and hands-on execution; this is not a purely strategic seat. - Hands-on shooting and editing skills, comfortable capturing and editing short-form video on a phone. - A track record of growing an owned social audience and driving real engagement, not just follower counts. - Comfort using data to guide creative and strategic decisions. - Experience covering events and activations in real time. - Strong communication and organizational skills for coordinating across multiple teams. - Remote-first mindset with the ability to work effectively across a distributed team; located within driving distance of Los Angeles, CA, preferred. Nice to Have - Familiarity with the compliance realities of health and wellness content is a plus. Compensation - Competitive salary range of $100,000-125,000 per year, plus bonus eligibility. - Flexible time off + 9 annual company holidays. - Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! - 100% company-paid base plan Medical, Dental, and Vision Insurance for employees. - 100% company-paid Life Insurance and Short-Term Disability Coverage. - 3% Employer contributions to 401(k) regardless of employee participation! (Free money). - Matching Charitable Contributions up to $2,500/year. - $1,200/annual Work from Home (WFH) stipend. - Employee Recognition and Rewards Program. - Pet insurance. - Employee Product Samples and Discounts. - Professional Development Fund. - Free Calm App Subscription. Company Description Hi-Altitude Brands, through our flagship brand, Stonehenge Health, is a fast-growing direct-to-consumer supplement company on a mission to help people live healthier, more vibrant lives.

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