Role Description
10% Media is seeking a Social Media Manager to build and maintain robust content offerings and drive subscriber growth across 10% Media's social platforms, including Instagram, Facebook, TikTok, LinkedIn, Threads, YouTube, and X. This role is ideal for a social-native, execution-focused marketer with strong production instincts who wants a real seat at the table shaping how a distinctive brand shows up across platforms.
Reporting to the Head of Content and collaborating closely with Dan Harris, the Social Media Manager will play a key role in day-to-day social operations, content creation, community engagement, and audience development. Overarching social strategy is held within the broader content strategy; in a culture where the best idea wins regardless of title, the right candidate will pitch ideas and shape direction well beyond their own channels.
All 10% Media employees are remote, but the Social Media Manager should live in or around New York City and be comfortable traveling into Manhattan and/or north into the suburbs semi-regularly. (Transportation costs will be covered.)
Responsibilities
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Manage Day-to-day Social Strategy Execution
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Collaborate with Dan Harris and the Head of Content on social direction—pitching ideas, catching and posting Dan's incoming, and serving as a creative thought partner within the broader content strategy.
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Build and maintain a long-term production calendar and oversee day-to-day publishing across our social portfolio, while leaving space for quick pivots that meet the moment.
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Ensure channel hygiene and optimization across all social platforms, including profile updates, link management, featured content, thumbnails, playlists, and overall feed presentation.
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Prioritize short-, medium-, and long-term initiatives with logic and flexibility.
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Regularly identify strengths and weaknesses in the current approach and suggest actionable improvements.
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Support Social Content Creation & Community Management
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Script, produce and edit video content for social.
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Hold finished videos, graphic carousels, and other content to high standards—aligned brand tone, visual appeal, coherent storylines, seamless transitions, proper color grading, effective audio and visual assets, and overall appeal.
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Draft effective captions and social-first copy that reflect Dan's voice and the 10% Happier brand tone.
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Bring strong editorial instincts and the ability to connect news and cultural moments to wisdom and pop-psychology takeaways.
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Stay informed on platform updates, algorithm changes, emerging formats, and social media best practices.
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Foster community engagement through audience interaction, social listening, and proactive trend monitoring.
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Post to the proper channels in a timely manner.
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Coordinate with External Partners & Talent
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Communicate effectively with outside talent and partner institutions to build relationships and collaborations.
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May coordinate freelance support when needed, with clarity and integrity.
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Measurement & Optimization
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Monitor performance metrics and identify opportunities to improve engagement, reach, audience growth, and overall content performance.
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Bring a data-informed approach to continuous improvement across platforms.
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Manage Day-to-day Social Operations
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Build and maintain efficient, transparent production and communication systems.
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Organize and keep track of incoming ideas from Dan and the team.
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Help establish scalable processes, workflows, and best practices across social operations.
Qualifications
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3+ years managing social media for a creator or brand.
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Strong understanding of the major social platforms and their evolving ecosystems.
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Ability to produce, shoot, and edit video to a high standard appropriate for social.
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Strong copywriting, content planning, and editorial judgment.
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Extraordinarily high attention to detail and organizational skill, with excellent project management and communication skills.
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Experience analyzing social performance data and translating insights into action.
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Ability to manage multiple priorities autonomously in a fast-paced, deadline-driven environment.
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Based in or around New York City, and able to travel into Manhattan and/or the suburbs semi-regularly (transportation costs covered).
Nice-to-have Qualifications
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Genuine passion for Dan's specific brand and message, and familiarity with the 10% Happier voice.
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Interest in meditation, mindfulness, or the broader wellness and pop-psychology space.
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Understanding of audience development and growth strategies.
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Experience supporting influencer, creator, talent, or partnership-driven activations.
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Experience working across both external partners and cross-functional internal teams.
Team Culture
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Can-Do Attitude: We strive to work hard, meet new challenges with an open mind, and flex our skills and capacity.
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Proactive Problem Solving: We are a team of problem solvers, applying good judgment and forward-looking initiative to anticipate needs, suggest solutions, and always support our colleagues.
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Calmness: We strive for a low resting heart rate, can discern when urgency is and is not required, and take the time to reason through decisions.
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Clarity: We strive to understand our own thoughts and biases, and to say what we mean, in both written and verbal communication.
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Curiosity: We strive to ask questions first, and to seek to understand other perspectives and opportunities.
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Kindness: We strive to treat others the way we want to be treated.
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Attention to Detail: We strive to get the little things right, because we know that doing so makes a difference to our colleagues and our audience.
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Integrity: We strive to be honest and transparent, and to do the right thing even when no one is looking.
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Mindfulness: We strive to be aware of what's happening in us and around us in the present moment, which allows us to respond wisely instead of reacting unskillfully.
Company Description
10% Media is a content company built around the work of bestselling author, journalist, speaker, and podcaster Dan Harris. We produce the 10% Happier podcast, Dan's Substack, social media, and support his work as a speaker and author.
