• Provide enterprise-wide oversight of all aspects of new studio openings, ensuring consistent, high-quality execution of operational readiness, training, and performance ramp-up within the first 90 and 180 days of operation. • Set and drive the strategic direction for new store opening processes, partnering closely with franchisees, studio managers, and franchisee support teams to ensure alignment, accountability, and seamless execution across all phases of the opening lifecycle. • Serve as the primary point of contact for onboarding franchisees following ownership transfers or studio sales, ensuring smooth operational transitions, continuity of brand standards, and minimal disruption to performance. • Leverage data analytics and performance reporting to assess NSO effectiveness, identify trends and risks, and implement continuous improvements that enhance both opening execution and ongoing studio performance. • Lead presale strategy and execution by managing the digital marketing vendor, designing compelling presale offers, and ensuring strong campaign performance that drives early membership acquisition and Day 1 revenue for franchisees. • Direct and develop the NSO team while proactively managing franchisee sentiment by building trusted relationships, providing clear communication, and serving as a visible and credible leader representing the Support Center during the new store opening journey. • Ensure all NSO-related initiatives, programs, and projects are delivered on time and within budget, with clear accountability to defined key performance indicators, business outcomes, and franchisee success metrics.

• Own the end-to-end claims configuration function, including benefits and plan design, pricing logic, accumulator logic, provider data, edits, networks, and adjudication rules • Establish configuration standards, including maintenance of standard codes, naming conventions, and benefit category architecture • Create and maintain a user-friendly configuration documentation library in Gravie’s knowledge management system • Maintain a well-organized configuration task management system • Implement appropriate controls and governance to ensure configuration changes are quality assured • Translate product, regulatory, and contractual requirements into scalable and repeatable configuration solutions • Serve as the subject matter expert on claims configuration capabilities and limitations • Ensure timely and accurate configuration for new products, clients, renewals, and benefit changes • Drive continuous improvement in configuration quality, turnaround time, and defect reduction • Partner with Claims Operations to minimize configuration-driven claim errors • Support root cause analysis of claims issues tied to configuration and implement corrective actions • Collaborate closely with Product, Optimization, Network, Finance, Compliance, Eligibility & Enrollment, and Technology • Create and maintain a balanced scorecard of cost, quality and time metrics with goals • Support product innovation by enabling new benefit designs and network offerings • Partner with Technology on enhancements, automation, testing frameworks, and release management related to systems used for claims processing • Lead, coach, and develop a team of claims configuration professionals • Define roles, workflows, and capacity models to support scale and growth • Support training efforts to ensure configuration knowledge is institutionalized • Ensure configurations comply with regulatory requirements, contractual obligations, and internal policies • Support audits, quality reviews, and regulatory inquiries related to claims configuration • Maintain strong documentation and change management practices to support transparency and traceability

• Drive game related research and development • Develop new tech that enables immersive storytelling in games • Collaborate with technical leadership across multiple games • Build a roadmap of feature exploration • Grow a team of engineers to deliver new technologies

• Manage university partnerships and build strategic relationships • Lead partner strategy and coordinate internal teams • Drive results across enrollment, revenue, and satisfaction • Own full sales and renewal cycle for partnerships • Ensure partner satisfaction and identify risks