This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a Dotdigital Email Marketing Specialist with overall 5–6 years of experience and at least 2 years of strong, hands-on expertise in Dotdigital. The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands. You will drive revenue through data-led email strategies and deep platform integrations. Experience with Klaviyo, Mailchimp, or HubSpot is a plus, but Dotdigital expertise is mandatory. Key Responsibilities - Strategy & Planning - Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty. - Create omnichannel strategies across Email, SMS, Web Push & WhatsApp. - Own the lifecycle roadmap for assigned brands. - Execution & Campaign Management - Build, test, and launch campaigns and automated flows. - Use dynamic personalization, segmentation, and scoring. - Maintain campaign calendars and run A/B tests. - Data, Segmentation & Integrations - Use Dotdigital’s RFM models, segment builder, and data syncing. - Work with integrations (Shopify/Magento/BigCommerce/CRM/APIs). - Maintain list hygiene and follow deliverability best practices. - Analytics & Optimization - Track performance: OR, CTR, CVR, revenue attribution, ROI. - Improve inbox placement & sender reputation. - Deliver performance insights and recommendations. - Collaboration & Leadership - Work with design, content, and development teams. - Mentor junior team members. - Participate in client calls and strategy reviews. Qualifications - 5–6 years in email marketing. - Minimum 2 years dedicated Dotdigital experience. - Strong automation, segmentation & personalization skills. - Good understanding of eCommerce or B2B journeys. - Basic–intermediate HTML email editing. - Solid grasp of deliverability and performance analytics. Requirements - Experience in Klaviyo, HubSpot, Mailchimp, or Braze. - Knowledge of SMS, WhatsApp & omnichannel journeys. - Experience with CDPs or CRM systems. - Relevant certifications (Dotdigital, HubSpot, etc.). Benefits - Flexible working hours are the new normal. - Global clients exposure through Microsoft Teams, Zoom, and other video conferencing tools. - Annual retreats, quarterly town halls, and festive celebrations.

• Develop and execute Boldin’s email marketing strategy to enhance customer engagement and retention. • Audit existing customer journey and nurture streams and provide recommendations for how to improve. • Create and manage email marketing campaigns, including automated workflows, newsletters, and promotional emails. • Work with product marketing partners to identify key moments in the customer journey to effectively leverage the email channel and influence behavior. • Develop campaigns, triggered flows, and promotions that deliver against revenue, conversion, engagement, and retention goals. • Design and implement A/B testing strategies to optimize open rates, click-through rates, and conversion metrics. • Clearly communicate insights and recommendations to the team backed by data. • Collaborate with the content and design teams to craft compelling email copy and visuals that align with Boldin’s brand voice. • Analyze campaign performance data, generate insights, and create actionable recommendations for improvement. • Create and own the email marketing calendar, ensuring alignment with product launches, promotions, and key business initiatives. • Ensure compliance with email marketing laws and regulations, including CAN-SPAM and GDPR. • Stay informed on industry trends and emerging email marketing tools to maintain Boldin’s competitive edge.

• Write compelling, concise, and conversion-focused email copy across the entire customer journey—from cold outbound messaging to nurture programs, onboarding, product education, re-engagement, and retention. • Develop high-performing subject lines, value props, and CTAs optimized for opens, clicks, replies, and conversions. • Tailor voice, tone, and messaging to specific audiences, lifecycle stages, and buyer personas. • Maintain an updated content library for evergreen and outbound sequences. • Collaborate with Product Marketing to align email copy with product positioning, key use cases, launches, competitive differentiation, and buyer pain points. • Collaborate closely with the Content team to align email copy with supporting assets (blogs, guides, webinars, case studies, product content) and ensure consistent messaging across channels. • Own the performance of email campaigns by proactively analyzing open rates, click-through rates, reply rates (for outbound), conversion metrics, and engagement trends to surface insights and opportunities for improvement. • Build and manage a structured A/B testing agenda—testing messaging, subject lines, personalization, send times, and formatting. • Regularly bring data-backed insights, recommendations, and test ideas to Demand Gen Managers, providing clear updates on what’s working, what’s not, and what should change. • Work closely with MOPs to ensure dashboards and reports reflect accurate, actionable metrics. • Proactively partner with Marketing Operations to deep-dive into program, sequence, and lifecycle performance – identifying trends, diagnosing issues, and uncovering opportunities across channels and audiences. • Serve as the internal expert on email deliverability, sender reputation, authentication concepts, and inbox placement. • Monitor list hygiene, help enforce opt-in and compliance standards, and advise on segmentation practices that support high deliverability. • Partner with MOPs and RevOps on domain reputation, warm-up rhythms, monitoring tools, and risk mitigation when issues arise. • Stay up-to-date on industry changes—spam filtering updates, privacy changes, and new best practices. • Define goals, messaging strategy, and content for evergreen lifecycle programs including welcome/onboarding, product education, upsell/cross-sell, churn prevention, and win-back. • Identify behavior-based triggers, qualification rules, segmentation logic, and recommended cadence for each journey. • Collaborate with Product Marketing and Customer Success to keep lifecycle content fresh and aligned with new features or priorities. • Partner closely with MOPs to translate requirements into automated workflows and ensure accurate logic, timing, and tracking. • Develop email sequences and messaging frameworks for SDR outbound motions, including cold outreach, follow-ups, event sequences, and persona-based plays. • Enable SDRs with variants of email copy tailored to industry, persona, intent level, and funnel stage. • Partner with SDR & Demand Leadership to review reply rates, meeting set rates, and pipeline generated from outbound email. • Provide ongoing optimization, testing, and performance coaching for outbound messaging. • Manage and track email requests and campaign workstreams using Asana (workflow management system), ensuring clear intake, prioritization, deadlines, and approvals from start to finish. • Support Prospect and Customer Demand Generation Managers by translating campaign goals into clear email copy deliverables and execution plans. • Ensure smooth handoffs between Demand Gen, Content, and MOPs to keep email production moving efficiently.

• Drive user activation, engagement, and revenue through automated lifecycle email programs. • Increase retention and conversion by designing and optimizing end-to-end customer journeys. • Provide actionable insights from email performance to influence Product and Growth strategy. • Establish email as a core communication channel that reflects a polished, human, and cohesive brand voice. • Streamline email marketing processes for efficiency, accuracy, and scalability. Core Responsibilities**Lifecycle Infrastructure & Orchestration – 40%** • Own and manage the ESP and CRM stack, ensuring smooth integration with product data. • Build and maintain dynamic user segments based on behavioral and usage data. • Maintain list hygiene and compliance with GDPR, CAN-SPAM, and related regulations. • Architect end-to-end automated journeys: Welcome, Onboarding, Activation, Nurture, Upsell, and Win-back flows. **Lifecycle Strategy & Optimization – 30%** • Define and execute lifecycle strategy across the full user funnel. • Identify friction points and design targeted interventions to improve activation and retention. • Run A/B tests on subject lines, timing, layouts, messaging, and CTAs. • Monitor key performance metrics and translate results into actionable recommendations for Product and Growth teams. **Campaign Execution & Creative – 30%** • Design, write, and build high-quality, visually compelling emails aligned with brand standards. • Own newsletters, product updates, feature launches, and community communications. • Ensure proper rendering across devices and inbox providers. • Customize and troubleshoot email templates using HTML/CSS as needed.