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Payscale powers compensation decisions for more than 25% of the US workforce
Email Marketing Specialist II
Location
United States
Posted
144 days ago
Salary
$78.3K - $117.5K / year
Seniority
Mid Level
Job Description
Email Marketing Specialist II
Payscale
• Write compelling, concise, and conversion-focused email copy across the entire customer journey—from cold outbound messaging to nurture programs, onboarding, product education, re-engagement, and retention. • Develop high-performing subject lines, value props, and CTAs optimized for opens, clicks, replies, and conversions. • Tailor voice, tone, and messaging to specific audiences, lifecycle stages, and buyer personas. • Maintain an updated content library for evergreen and outbound sequences. • Collaborate with Product Marketing to align email copy with product positioning, key use cases, launches, competitive differentiation, and buyer pain points. • Collaborate closely with the Content team to align email copy with supporting assets (blogs, guides, webinars, case studies, product content) and ensure consistent messaging across channels. • Own the performance of email campaigns by proactively analyzing open rates, click-through rates, reply rates (for outbound), conversion metrics, and engagement trends to surface insights and opportunities for improvement. • Build and manage a structured A/B testing agenda—testing messaging, subject lines, personalization, send times, and formatting. • Regularly bring data-backed insights, recommendations, and test ideas to Demand Gen Managers, providing clear updates on what’s working, what’s not, and what should change. • Work closely with MOPs to ensure dashboards and reports reflect accurate, actionable metrics. • Proactively partner with Marketing Operations to deep-dive into program, sequence, and lifecycle performance – identifying trends, diagnosing issues, and uncovering opportunities across channels and audiences. • Serve as the internal expert on email deliverability, sender reputation, authentication concepts, and inbox placement. • Monitor list hygiene, help enforce opt-in and compliance standards, and advise on segmentation practices that support high deliverability. • Partner with MOPs and RevOps on domain reputation, warm-up rhythms, monitoring tools, and risk mitigation when issues arise. • Stay up-to-date on industry changes—spam filtering updates, privacy changes, and new best practices. • Define goals, messaging strategy, and content for evergreen lifecycle programs including welcome/onboarding, product education, upsell/cross-sell, churn prevention, and win-back. • Identify behavior-based triggers, qualification rules, segmentation logic, and recommended cadence for each journey. • Collaborate with Product Marketing and Customer Success to keep lifecycle content fresh and aligned with new features or priorities. • Partner closely with MOPs to translate requirements into automated workflows and ensure accurate logic, timing, and tracking. • Develop email sequences and messaging frameworks for SDR outbound motions, including cold outreach, follow-ups, event sequences, and persona-based plays. • Enable SDRs with variants of email copy tailored to industry, persona, intent level, and funnel stage. • Partner with SDR & Demand Leadership to review reply rates, meeting set rates, and pipeline generated from outbound email. • Provide ongoing optimization, testing, and performance coaching for outbound messaging. • Manage and track email requests and campaign workstreams using Asana (workflow management system), ensuring clear intake, prioritization, deadlines, and approvals from start to finish. • Support Prospect and Customer Demand Generation Managers by translating campaign goals into clear email copy deliverables and execution plans. • Ensure smooth handoffs between Demand Gen, Content, and MOPs to keep email production moving efficiently.
Job Requirements
- 2–5 years of professional experience in email marketing, lifecycle marketing, demand generation, or a related digital marketing function.
- Strong writing skills and a demonstrated ability to craft persuasive, concise, high-performing email copy.
- Good understanding of email performance metrics, optimization techniques, and A/B testing strategies.
- Familiarity with deliverability principles, sender reputation, domain health, and compliance requirements.
- Experience developing outbound emails or messaging for SDR teams is highly preferred.
- Experience defining nurture or lifecycle program strategy—even if another team does the technical build.
- Comfortable collaborating closely with, MOPs, RevOps, and other technical partners.
- Demonstrated ability to independently analyze performance data, identify insights, and proactively recommend improvements.
- Basic familiarity with ESPs or marketing automation platforms (HubSpot, Marketo, Braze, Salesforce Marketing Cloud, etc.), but not required to build workflows.
- Experience working in Asana (or other project management tool) is strongly preferred.
- Familiarity with sales engagement platforms such as Outreach or Salesloft for managing SDR content is a plus.
Benefits
- Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
- 14 Paid Company Holidays, includes 2 floating holidays (you choose!)
- A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
- Unlimited infertility coverage benefits through our medical plans
- Additional supplemental health benefits offered to you and your family
- 401(k) retirement program with a fully vested immediate company match
- 16 weeks of paid parental leave for birthing and non-birthing parents
- Health Savings Account (HSA) options and company contributions each pay period
- Flexible Spending Account (FSA) options for pre-tax employee allocations
- Annual remote work stipend to be used on wellness or home office equipment
- Company sponsored volunteer hours
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