• Develop and execute Boldin’s email marketing strategy to enhance customer engagement and retention. • Audit existing customer journey and nurture streams and provide recommendations for how to improve. • Create and manage email marketing campaigns, including automated workflows, newsletters, and promotional emails. • Work with product marketing partners to identify key moments in the customer journey to effectively leverage the email channel and influence behavior. • Develop campaigns, triggered flows, and promotions that deliver against revenue, conversion, engagement, and retention goals. • Design and implement A/B testing strategies to optimize open rates, click-through rates, and conversion metrics. • Clearly communicate insights and recommendations to the team backed by data. • Collaborate with the content and design teams to craft compelling email copy and visuals that align with Boldin’s brand voice. • Analyze campaign performance data, generate insights, and create actionable recommendations for improvement. • Create and own the email marketing calendar, ensuring alignment with product launches, promotions, and key business initiatives. • Ensure compliance with email marketing laws and regulations, including CAN-SPAM and GDPR. • Stay informed on industry trends and emerging email marketing tools to maintain Boldin’s competitive edge.

• Write compelling, concise, and conversion-focused email copy across the entire customer journey—from cold outbound messaging to nurture programs, onboarding, product education, re-engagement, and retention. • Develop high-performing subject lines, value props, and CTAs optimized for opens, clicks, replies, and conversions. • Tailor voice, tone, and messaging to specific audiences, lifecycle stages, and buyer personas. • Maintain an updated content library for evergreen and outbound sequences. • Collaborate with Product Marketing to align email copy with product positioning, key use cases, launches, competitive differentiation, and buyer pain points. • Collaborate closely with the Content team to align email copy with supporting assets (blogs, guides, webinars, case studies, product content) and ensure consistent messaging across channels. • Own the performance of email campaigns by proactively analyzing open rates, click-through rates, reply rates (for outbound), conversion metrics, and engagement trends to surface insights and opportunities for improvement. • Build and manage a structured A/B testing agenda—testing messaging, subject lines, personalization, send times, and formatting. • Regularly bring data-backed insights, recommendations, and test ideas to Demand Gen Managers, providing clear updates on what’s working, what’s not, and what should change. • Work closely with MOPs to ensure dashboards and reports reflect accurate, actionable metrics. • Proactively partner with Marketing Operations to deep-dive into program, sequence, and lifecycle performance – identifying trends, diagnosing issues, and uncovering opportunities across channels and audiences. • Serve as the internal expert on email deliverability, sender reputation, authentication concepts, and inbox placement. • Monitor list hygiene, help enforce opt-in and compliance standards, and advise on segmentation practices that support high deliverability. • Partner with MOPs and RevOps on domain reputation, warm-up rhythms, monitoring tools, and risk mitigation when issues arise. • Stay up-to-date on industry changes—spam filtering updates, privacy changes, and new best practices. • Define goals, messaging strategy, and content for evergreen lifecycle programs including welcome/onboarding, product education, upsell/cross-sell, churn prevention, and win-back. • Identify behavior-based triggers, qualification rules, segmentation logic, and recommended cadence for each journey. • Collaborate with Product Marketing and Customer Success to keep lifecycle content fresh and aligned with new features or priorities. • Partner closely with MOPs to translate requirements into automated workflows and ensure accurate logic, timing, and tracking. • Develop email sequences and messaging frameworks for SDR outbound motions, including cold outreach, follow-ups, event sequences, and persona-based plays. • Enable SDRs with variants of email copy tailored to industry, persona, intent level, and funnel stage. • Partner with SDR & Demand Leadership to review reply rates, meeting set rates, and pipeline generated from outbound email. • Provide ongoing optimization, testing, and performance coaching for outbound messaging. • Manage and track email requests and campaign workstreams using Asana (workflow management system), ensuring clear intake, prioritization, deadlines, and approvals from start to finish. • Support Prospect and Customer Demand Generation Managers by translating campaign goals into clear email copy deliverables and execution plans. • Ensure smooth handoffs between Demand Gen, Content, and MOPs to keep email production moving efficiently.

• Drive user activation, engagement, and revenue through automated lifecycle email programs. • Increase retention and conversion by designing and optimizing end-to-end customer journeys. • Provide actionable insights from email performance to influence Product and Growth strategy. • Establish email as a core communication channel that reflects a polished, human, and cohesive brand voice. • Streamline email marketing processes for efficiency, accuracy, and scalability. Core Responsibilities**Lifecycle Infrastructure & Orchestration – 40%** • Own and manage the ESP and CRM stack, ensuring smooth integration with product data. • Build and maintain dynamic user segments based on behavioral and usage data. • Maintain list hygiene and compliance with GDPR, CAN-SPAM, and related regulations. • Architect end-to-end automated journeys: Welcome, Onboarding, Activation, Nurture, Upsell, and Win-back flows. **Lifecycle Strategy & Optimization – 30%** • Define and execute lifecycle strategy across the full user funnel. • Identify friction points and design targeted interventions to improve activation and retention. • Run A/B tests on subject lines, timing, layouts, messaging, and CTAs. • Monitor key performance metrics and translate results into actionable recommendations for Product and Growth teams. **Campaign Execution & Creative – 30%** • Design, write, and build high-quality, visually compelling emails aligned with brand standards. • Own newsletters, product updates, feature launches, and community communications. • Ensure proper rendering across devices and inbox providers. • Customize and troubleshoot email templates using HTML/CSS as needed.

We are hiring an **Email Marketing Specialist** to join our email team. This role is perfect for someone who is highly organized, detail-oriented, and wants to deepen their skills in email marketing strategy over time. You will help keep projects moving, support client communication, coordinate execution, QA campaigns, and assist with strategy when needed. What You’ll Be DoingPlanning and Strategy Support - Support the creation of monthly email plans and calendars - Help translate strategy into clear tasks for copy, design, and build - Assist with segmentation, automation planning, and campaign structure - Step in to help cover strategy tasks when a strategist is out of office Execution and Project Ownership - Manage email production from start to finish - Coordinate timelines and deadlines across multiple clients - Track deliverables and make sure nothing slips - Gather feedback, organize revisions, and move work through approvals QA and Quality Control - QA emails before they go live, including: - Links - Mobile formatting - Personalization - Segmentation logic - Scheduling and send times - UTMs and tracking - Ensure every send meets quality standards - Maintain clean documentation and project notes Performance and Reporting Support - Track performance across campaigns and flows - Pull insights on what is working and what needs improvement - Share learnings with the strategist and team What Success Looks Like - Emails go out on time and with clean QA - Clients feel informed and confident - The internal team has clarity on priorities and next steps - You begin contributing strategically, not just executing tasks