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Dealership Fixed-Ops profit maximizing solutions that integrate Technology, Data Analysis, and Coaching Expertise
Demand Gen Manager
Location
United States
Posted
141 days ago
Salary
$100K - $115K / year
Seniority
Senior
Job Description
Demand Gen Manager
Dynatron Software, Inc.
• Generate qualified marketing leads through new paid, owned and earned channels to support aggressive growth plans • Optimize and expand existing channels to generate more leads, improve conversion rates and ROI • Identify and test new Demand Gen channels and programs that drive new leads • Manage outside partners who help execute specific paid advertising campaigns • Create nurturing program to move leads through the funnel from MQL to SQL • Work with the BDR team to convert leads into sales meetings/sales leads, collaborating on sequence creation, lead tracking and performance • Work with Marketing Ops to report on and identify areas for conversion improvement • Measure, analyze, and report on demand gen channel performance and ROI • Continuously test and iterate to improve conversion rates and pipeline velocity • Manage budget allocation across demand gen programs and channels
Job Requirements
- 5+ years experience in Marketing Demand Gen in B2B high growth SaaS
- Experience partnering with outside agencies to accelerate testing and execution
- Experience with content syndication platforms, trade media, and association marketing
- Experience with Google Adwords, Google Analytics, Facebook Ads & LinkedIn Ads
- Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
- Experience managing marketing campaign budgets
- Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC
- Experience with Hubspot required
- Experience with SFDC required, experience with SugarCRM preferred
- Experience with WordPress, basic HTML, Zapier, Typeform preferred
- Knowledge of the automotive industry a plus. Some travel might be required.
Benefits
- Comprehensive health, vision, and dental insurance
- Employer-paid short- and long-term disability and life insurance
- 401(k) with competitive company match
- Flexible vacation policy and 11 paid holidays
- Home office setup support
- Ongoing professional development opportunities
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