• Own discovery, prioritization, and delivery across major product surfaces, leading work from problem definition through launch and iteration • Partner closely with the Director of Product, Tracking & Insights to translate strategy and priorities into clear problem statements, scoped roadmaps, and shipped product • Lead cross-functional execution with engineering and product design to deliver high-quality consumer experiences across complex, interconnected systems • Use quantitative data, qualitative research, and customer feedback to inform product decisions, tradeoffs, and iteration • Champion excellent consumer product craft, ensuring experiences are intuitive, coherent, and trustworthy

• Packaging and artwork execution (dielines, label copy, market variants) • Regulatory approvals and market entry across US, UK, EU, Canada, Australia and New Zealand • Pursuing and maintaining certifications (NSF Certified, FODMAP Friendly, Glyphosate Free etc.) • Testing program: third-party testing, NSF testing, stability and shelf-life • Label claims and claims substantiation, including change control when anything upstream shifts • Post-market surveillance — complaint trending, adverse event reporting, recall readiness • Coordinating scientific reviews for marketing, CX, and other internal teams • Supporting research studies

• Own and lead high-impact client growth initiatives that materially impact revenue, conversion, and long-term customer value. • Drive strategy and execution across key growth areas including conversion optimization, upgrades, pricing and packaging, monetization experiments, churn reduction, and winback programs. • Identify, evaluate, and prioritize growth opportunities using a combination of data analysis, impact modeling, and experimentation. • Develop clear product requirements, success metrics, and experiment designs to maximize learning and business impact. • Build and maintain forecasting and impact models to inform prioritization, roadmap decisions, and executive communication. • Partner closely with Engineering and Design to deliver high-quality experiences efficiently in an agile environment. • Collaborate with Design to create user experiences that are both intuitive and effective at driving growth outcomes. • Perform UAT and functional QA to ensure launches meet quality and performance standards. • Internally: Work cross-functional with all parts of the company (development, support, marketing, business development, operations) in order to (a) convert their insights into product improvements; and (b) to convey the performed changes to them and to make sure they are being integrated and used effectively. • Externally: Connect with all external stakeholders (members, providers, marketing channels, business partners, regulators) both inbound and outbound to make sure our product is meeting their needs and requirements. • Participate in defining growth strategy and long-term product direction for the client experience. • Own and obsess over core growth KPIs, continuously seeking opportunities to optimize and improve performance. • In a nutshell: [Ideate, execute, test, measure, analyze, learn, iterate] x ∞

• Ensure a smooth and successful product launch by supporting the execution of launch-critical features • Lead structured user engagement to inform future pi tool development, including creating interview guides and test scenarios, conducting usability walkthroughs, validating workflows, and facilitating early concept or low-fidelity testing • Collaborate with the VP of Product to capture, synthesize, and distill user feedback into actionable themes and insights • Translate agreed-upon product direction into clear user stories, functional requirements, and acceptance criteria • Partner with engineering to clarify scope, assumptions, and dependencies, ensuring alignment and timely delivery • Maintain product documentation and backlogs with a focus on launch readiness and accuracy • Establish frameworks and processes to support long-term product management execution and success as the pi platform continues to evolve and scale • Note: This role does not own product strategy, schemas, or standards; its primary focus is translating strategic direction into actionable outcomes and user-centered learning