• Be the voice of the consumers both within Link and more broadly at Stripe. • Work closely with our customers, product teams, and cross functional partners to build a comprehensive experience for Link consumers. • Help set an ambitious roadmap for product development and expansion of Link’s capabilities. • Collaborate with stakeholders across the organization

• Own discovery, prioritization, and delivery across major product surfaces, leading work from problem definition through launch and iteration • Partner closely with the Director of Product, Tracking & Insights to translate strategy and priorities into clear problem statements, scoped roadmaps, and shipped product • Lead cross-functional execution with engineering and product design to deliver high-quality consumer experiences across complex, interconnected systems • Use quantitative data, qualitative research, and customer feedback to inform product decisions, tradeoffs, and iteration • Champion excellent consumer product craft, ensuring experiences are intuitive, coherent, and trustworthy

• Identify new product opportunities aligned with our mission, science standards, and brand positioning • Translate consumer insights, scientific trends, and internal strategy into a clear product roadmap • Prioritize what to build — and what *not* to build — based on impact, feasibility, and focus • Own the full lifecycle of assigned products and SKUs • Develop detailed product briefs, including: Target consumer and use case, Functional outcomes and scientific rationale, Claims guardrails, Target cost of goods (COGS), Format, flavor, and dosage constraints • Manage internal and external formulators to deliver against product requirements • Drive cross-functional decision-making, timelines, and trade-offs • Own launch readiness across all functions • Ensure formula finalization, compliant labeling, supply readiness, and accurate educational materials • Act as the final internal approval point prior to product launch • Serve as the primary point of coordination between formulation, supply chain, regulatory, QA, brand, and marketing teams • Partner with supply chain and operations early to validate feasibility, cost targets, and timelines • Work with regulatory and quality teams to ensure compliance across intended markets • Align with brand and marketing teams on positioning, education, and launch planning • Monitor product performance against expectations post-launch • Partner with customer experience teams to identify issues, feedback, and opportunities • Manage ongoing product updates, including: Reformulations, Ingredient or supplier changes, Label and claims updates • Ensure continued regulatory compliance throughout the product lifecycle • Manage the broader product portfolio, not only new launches • Evaluate when to invest, refresh, extend, or sunset products • Support geographic and channel expansion by adapting formulations, labeling, and claims as required

• Own and lead high-impact client growth initiatives that materially impact revenue, conversion, and long-term customer value. • Drive strategy and execution across key growth areas including conversion optimization, upgrades, pricing and packaging, monetization experiments, churn reduction, and winback programs. • Identify, evaluate, and prioritize growth opportunities using a combination of data analysis, impact modeling, and experimentation. • Develop clear product requirements, success metrics, and experiment designs to maximize learning and business impact. • Build and maintain forecasting and impact models to inform prioritization, roadmap decisions, and executive communication. • Partner closely with Engineering and Design to deliver high-quality experiences efficiently in an agile environment. • Collaborate with Design to create user experiences that are both intuitive and effective at driving growth outcomes. • Perform UAT and functional QA to ensure launches meet quality and performance standards. • Internally: Work cross-functional with all parts of the company (development, support, marketing, business development, operations) in order to (a) convert their insights into product improvements; and (b) to convey the performed changes to them and to make sure they are being integrated and used effectively. • Externally: Connect with all external stakeholders (members, providers, marketing channels, business partners, regulators) both inbound and outbound to make sure our product is meeting their needs and requirements. • Participate in defining growth strategy and long-term product direction for the client experience. • Own and obsess over core growth KPIs, continuously seeking opportunities to optimize and improve performance. • In a nutshell: [Ideate, execute, test, measure, analyze, learn, iterate] x ∞