• Formulate full-funnel paid social strategies that tie media decisions to client business objectives (e.g., revenue growth, CPA, LTV, lead generation, brand awareness). • Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other relevant channels. • Lead client communications for assigned accounts (with Director support), including weekly reporting, optimization rationale, and recommended next steps. • Translate creative insights into testable hypotheses and partner closely with Creative leads (in-house teams, Wpromote creative retainers, or third-party agencies) to iterate on social-first creative assets and sequencing. • Design and run experiments and A/B tests, capture learnings, and scale winning tactics; track experiment velocity and ensure insights are documented. • Apply strict QA, tagging, and tracking discipline to ensure accurate delivery and measurement integrity. • Build and maintain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; leverage tools such as Events Manager and Pixel Helper to identify and escalate gaps to senior measurement partners. • Participate in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and execute against shared KPIs.

• Build and nurture early-stage relationships with prospective customers through outbound and inbound engagement, primarily via calls. • Identify, qualify, and develop new opportunities aligned to AWS and nClouds solutions. • Partner closely with Senior Account Executives and Solution Architects to support co-sell motions and customer outcomes. • Conduct discovery conversations to understand customer challenges and align them to relevant cloud solutions. • Research and profile target accounts to identify key stakeholders and business opportunities. • Share customer success stories and use cases to educate prospects and build credibility. • Maintain accurate lead, activity, and pipeline tracking in Salesforce. • Be present in AWS offices and onsite as needed to support relationship-building and field alignment. • Stay current on AWS services, cloud trends, and nClouds offerings.

• Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more. • Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth. • Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization. • Build, manage and optimize high-budget, data-driven paid acquisition campaigns. • Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs. • Collaborate closely with Creative and Data Science teams to produce new assets and deepen campaign insights. • Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals.

• Define quarterly and annual demand goals with Sales leadership • Track ROI, analyze campaign performance, and deliver actionable recommendations for optimization • Lead strategy for all digital content: Webinars, Replay Programs, Podcasts, and evaluation of Twitch/Office Hours • Manage website content posting (News Releases/Blogs), ensuring SEO/GEO optimization • Manage events: conferences, AI-focused events, Executive Dinners, Roundtables, and Direct Mail campaigns • Drive Outbound Strategy by developing campaign-building assets • Create comprehensive Campaign Briefs and follow-up assets for Sales alignment and maximum lead conversion • Coordinate News Releases via Business Wire • Research and partner with AI influencers and publications to boost awareness • Develop and manage content strategy across LinkedIn (including employee advocacy), X, Instagram, and YouTube • Plan and execute the Customer Summit to drive expansion deals • Co-manage HubSpot with Director of Growth Marketing • Own Inbound Lead Management, Sales Alignment, forms, and campaign tracking