• Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more. • Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth. • Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization. • Build, manage and optimize high-budget, data-driven paid acquisition campaigns. • Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs. • Collaborate closely with Creative and Data Science teams to produce new assets and deepen campaign insights. • Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals.

• Define quarterly and annual demand goals with Sales leadership • Track ROI, analyze campaign performance, and deliver actionable recommendations for optimization • Lead strategy for all digital content: Webinars, Replay Programs, Podcasts, and evaluation of Twitch/Office Hours • Manage website content posting (News Releases/Blogs), ensuring SEO/GEO optimization • Manage events: conferences, AI-focused events, Executive Dinners, Roundtables, and Direct Mail campaigns • Drive Outbound Strategy by developing campaign-building assets • Create comprehensive Campaign Briefs and follow-up assets for Sales alignment and maximum lead conversion • Coordinate News Releases via Business Wire • Research and partner with AI influencers and publications to boost awareness • Develop and manage content strategy across LinkedIn (including employee advocacy), X, Instagram, and YouTube • Plan and execute the Customer Summit to drive expansion deals • Co-manage HubSpot with Director of Growth Marketing • Own Inbound Lead Management, Sales Alignment, forms, and campaign tracking

• Lead the strategy, execution, and optimization of SEM, Affiliate Lead-Gen and Paid Social performance marketing initiatives to deliver high-quality home services leads at scale. • Own and optimize campaigns, overseeing significant budgets while maximizing ROI and lead quality through advanced analytics and continuous testing. • Identify and drive new growth opportunities by leveraging data-driven insights and innovative acquisition tactics across search engine marketing (SEM), paid social, and affiliate lead-generation. • Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement. • Partner closely with analytics and cross functional stakeholders to ensure campaigns meet business objectives. • Provide clear reporting and strategic recommendations to leadership and key stakeholders. • Stay informed on industry trends, regulatory requirements, and evolving best practices in performance marketing.

• Own Meta performance end-to-end across campaign strategy, structure, testing, and budget allocation. • Build a feedback loop in partnership with our integrated marketing and creative teams. • Monitor and diagnose full-funnel performance, not just platform KPIs — and proactively identify what’s driving wins/losses. • Partner closely with our CRO Specialist to align ad messaging with landing pages. • Own paid social tracking and measurement (pixel/CAPI health and lead quality feedback loops). • Collaborate with Data/Analytics to improve reporting, ensure consistency in KPI definitions, and deepen channel insight. • Own our expansion into TikTok and Snapchat. • Translate account performance into insights for the broader team. • Manage and grow associate talent.