• Define quarterly and annual demand goals with Sales leadership • Track ROI, analyze campaign performance, and deliver actionable recommendations for optimization • Lead strategy for all digital content: Webinars, Replay Programs, Podcasts, and evaluation of Twitch/Office Hours • Manage website content posting (News Releases/Blogs), ensuring SEO/GEO optimization • Manage events: conferences, AI-focused events, Executive Dinners, Roundtables, and Direct Mail campaigns • Drive Outbound Strategy by developing campaign-building assets • Create comprehensive Campaign Briefs and follow-up assets for Sales alignment and maximum lead conversion • Coordinate News Releases via Business Wire • Research and partner with AI influencers and publications to boost awareness • Develop and manage content strategy across LinkedIn (including employee advocacy), X, Instagram, and YouTube • Plan and execute the Customer Summit to drive expansion deals • Co-manage HubSpot with Director of Growth Marketing • Own Inbound Lead Management, Sales Alignment, forms, and campaign tracking

• Lead the strategy, execution, and optimization of SEM, Affiliate Lead-Gen and Paid Social performance marketing initiatives to deliver high-quality home services leads at scale. • Own and optimize campaigns, overseeing significant budgets while maximizing ROI and lead quality through advanced analytics and continuous testing. • Identify and drive new growth opportunities by leveraging data-driven insights and innovative acquisition tactics across search engine marketing (SEM), paid social, and affiliate lead-generation. • Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement. • Partner closely with analytics and cross functional stakeholders to ensure campaigns meet business objectives. • Provide clear reporting and strategic recommendations to leadership and key stakeholders. • Stay informed on industry trends, regulatory requirements, and evolving best practices in performance marketing.

• Own Meta performance end-to-end across campaign strategy, structure, testing, and budget allocation. • Build a feedback loop in partnership with our integrated marketing and creative teams. • Monitor and diagnose full-funnel performance, not just platform KPIs — and proactively identify what’s driving wins/losses. • Partner closely with our CRO Specialist to align ad messaging with landing pages. • Own paid social tracking and measurement (pixel/CAPI health and lead quality feedback loops). • Collaborate with Data/Analytics to improve reporting, ensure consistency in KPI definitions, and deepen channel insight. • Own our expansion into TikTok and Snapchat. • Translate account performance into insights for the broader team. • Manage and grow associate talent.

• Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels. • Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates. • Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets. • Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions. • Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth. • Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns designed to increase referrals and establish long-term partnerships. • Utilize analytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce, PowerBI) to monitor performance, derive actionable insights, and continuously refine digital strategies. • Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting-edge tools, including AI and Marketing automation, to maintain competitive advantage.