• Own & Accelerate Retail Media Strategy • Develop and execute comprehensive full-funnel media strategies across Target Roundel, Best Buy Ads, Kohl’s Media Network, and Canadian Tire TRM. • Align media investments to new product launches, retail promotional calendars, category expansion initiatives, and annual sales objectives. • Identify incremental growth opportunities through advanced audience targeting, seasonal programs, beta ad products, and data-driven experimentation. • Manage and optimize a $30M+ annual retail media budget to maximize efficiency, ROAS, and sell-through. • Drive Performance & Accountability • Own performance measurement across key KPIs including ROAS, CTR, CVR, share of voice, and incremental sales lift. • Continuously optimize campaigns through A/B testing, creative insights, budget reallocation, and performance diagnostics. • Translate complex media data into clear business recommendations and action plans. • Ensure retail partners do not become operational bottlenecks — proactively driving clarity, alignment, and accountability to protect business outcomes. • Lead Cross-Functional Integration • Partner closely with Account Management, Brand Marketing, Integrated Marketing, Social, Strategic Sales, Finance, and Analytics teams to ensure cohesive and strategically aligned media plans. • Leverage SharkNinja’s social and demand-generation engines to amplify retail media effectiveness. • Collaborate with agency partners to oversee campaign setup, trafficking, pacing, optimization, and reporting. • Serve as the retail media thought leader within the organization, elevating best practices and driving innovation. • Influence at Senior Levels • Focused on Actionable results - Present strategic plans, performance readouts, and growth opportunities to senior internal stakeholders and external retail partners. • Act as a success multiplier — ensuring retail media becomes a growth lever across categories and retailers, not just a cost center.

• Develop strong relationships with Cherry partner practices with a focus on retaining and growing their Cherry transaction volume • Provide training and marketing enablement to partner practice staff members, with a focus on leveraging payment plan technology to grow their business • Engage all Cherry partner practices in assigned territories on a regular basis; build excitement for the product and get them transacting with their patients using Cherry at high levels • Strengthen Cherry in your assigned territory by asking for referrals at every possible opportunity • Solicit feedback on our product and service from partner practices to drive further success, while maintaining a consultative approach of providing feedback • Take ownership of your assigned practice development sales territory, with the goal of making Cherry the ubiquitous solution in your market. Practice development through partnership • Accurately forecast your expected sales (transaction volume) on a regular basis • Accurately log and track all sales interactions in our Customer Relationship Management system • Organize and optimize your sales engagement cadence by leveraging technology tools and data analytics • Rapidly adapt your sales approach to different types of medical practices • Travel and attend industry events and trade shows as needed • Take ownership and accountability of your own success • Take the initiative to continuously improve your sales approach by seeking feedback, learning new sales methods, and experimenting with new things • Be a team player and act like an owner at all times – give and accept feedback, collaborate with your colleagues, and seek to lift every member of your team to greatness

• Take actions to improve on time delivery, quality, and customer satisfaction. • Track and monitor the progress of numerous customer orders and partner jobs. • Provide excellent customer and partner service by building relationships, creating partnerships, and by providing frequent and timely customer interactions on order updates. • Apply first-hand technical knowledge (or leverage other subject matter experts) on manufacturing design and production to ensure jobs are delivered on time. • Understand supplier capabilities and execute supplier oversight activities, which include frequent phone assessments, detailed schedule creation, quality reviews, and supplier corrective actions. • Assess the impact of manufactured part rejections; communicate with suppliers and customers to work through problems and resolve cases. • Manage customer complaints that result in replacements for returned products. • Report out on status, risk, and efforts to recover troubled orders and jobs. • Document all case activity in the central database. • Leverage company technology platforms and comply with the Quality Management System. • Monitor the integrity of supplier quality metrics. • Interface with Engineering, Customer Care, Quality, Sales, and Shipping teams to ensure manufacturing processes are capable of customer on-time delivery and satisfaction. • Effectively communicate with all key stakeholders, including suppliers, customers, and leadership. • Participate and provide input on initiatives to simplify and automate complex processes. • Perform all work in compliance with Xometry's quality and safety systems, policies, and procedures.

• Develop, foster, and grow existing business with our existing channel partners in the Southwest • Work with Head of Channel Management to expand our Southwest market, ensuring maximum potential opportunity to expand Eastern’s footprint in one of our most mature markets. • Drive market growth and expansion of Eastern Communication’s full line of product offerings and services to the Southwest market, with emphasis on expanding our channel partner’s growth into net new incremental customers. • Maintain necessary sales activity levels to ensure pipeline and funnel development outpaces normal market growth. • “Be the CEO of your territory” – You are a sales professional with a CEO mindset on establishing your market and being in control of your W-2 year over year. • Establish incremental portfolio depth with existing clients by introducing new technology and vendors to support their critical communications needs. • Be part of the growth of the organization through extreme ownership within your territory – new business development, pipeline creation and maintenance, tradeshow involvement, establishing collaborative partnerships to drive revenue, and expanding the Eastern communications footprint in a strategic fashion. • Territory includes: NY, NJ, ME, NH, VT, RI, MD, CT, NY, DE, PA