• Drive Demand and Build Brand • Collaborate with cross-functional teams to create marketing strategies • Manage relationships with external marketing partners • Organize key events, including industry conferences • Design, implement, and document automated workflows in HubSpot • Manage website and content assets in Wordpress • Analyze performance of marketing campaigns and sales activities • Develop sales enablement materials and partner closely with sales leadership • Serve as the voice of marketing in cross-functional meetings

• Support the Solutions Marketing Director and the National Marketing Strategy Team • Assist in executing go-to-market strategies for products and solutions • Focus on content creation and campaign execution to drive lead generation • Draft and edit a variety of client- and sales-facing materials • Serve as the point of contact for business insurance stakeholders • Build, test, and deploy integrated campaigns • Create and update sales materials, playbooks, and one-pagers • Collaborate with project management, design, and digital teams • Track campaign KPIs and compile performance summaries

• Track and analyze basic marketing performance metrics such as leads, website traffic, email engagement, and campaign results • Assist with creating regular reports and dashboards for the marketing team • Help maintain data accuracy across marketing and CRM systems • Compile and organize data from multiple sources for analysis • Assist with basic market and competitor research • Help organize customer and prospect data for segmentation and targeting • Support analysis of buyer behavior and engagement patterns • Support marketing campaigns by monitoring performance and identifying trends or areas for improvement • Assist with email, digital, website, and content performance analysis • Help track leads and marketing activity through the sales funnel • Support A/B testing and simple marketing experiments • Work closely with marketing team members to support day‑to‑day marketing activities • Partner with sales or operations teams to share insights and reports • Learn and apply best practices in marketing analytics and reporting tools

• The Account-Based Marketing Specialist supports Aledade’s growth by identifying and engaging key stakeholders within strategic accounts. • Responsibilities include building persona maps, nurturing buying committees, and executing account-based marketing activities to generate new business opportunities. • The role collaborates with Strategic Sales and Marketing teams to drive targeted campaigns, ensure accurate CRM documentation, and facilitate smooth lead transitions, strengthening pipeline growth and account engagement.