• Own day-to-day management of Google Ads accounts, including Search, Performance Max, Demand Gen, Display, and YouTube • Build, launch, and optimize campaigns • Manage budgets, pacing spend efficiently against performance goals • Conduct ongoing analysis to identify growth opportunities • Develop testing roadmaps (creative, bidding strategies, audience expansion, landing pages) • Create clear performance narratives and insights for internal stakeholders and clients • Stay ahead of platform updates and best practices, translating changes into actionable strategy

• Owning end-to-end, full-funnel paid social strategy across a book of business, including media execution, operational excellence, and adherence to best practices; informing the evolution of future standards through experimentation and proven learnings. • Translating measurement and creative insights into compelling go-to-market narratives and client growth plans; leading client-facing communications (calls, emails, etc.) with an emphasis on storytelling over data regurgitation and adapting to different audiences. • Contributing to agency thought leadership by identifying opportunities to showcase client work through platform partnerships, including case studies, joint thought leadership, award submissions, and co-marketing activations to support PR and new business efforts. • Designing and operationalizing measurement frameworks that tie paid social to business outcomes, including platform-native conversion and brand lift tests, geo-holdout experiments, MMM and MTA tools, enhanced attribution, first-party signal capture, server-side solutions, and third-party measurement platforms (e.g., Measured, Haus, WorkMagic). • Leading complex experimentation roadmaps that expand measurement signals and improve funnel efficiency; scaling high-confidence tactics across accounts. • Adopting and championing hybrid and AI-assisted workflows for campaign build, audience generation, creative testing, and reporting; driving innovation through experimentation. • Exercising extreme ownership of client business outcomes by delivering against shared digital KPIs and demonstrating the value of Paid Social within a holistic digital strategy through QBRs, in partnership with Creative, Data Strategy, Paid Search, and Programmatic teams. • Building and maintaining platform partner relationships, including RFPing partners, co-developing learning agendas and testing roadmaps with Marketing Science teams, running quarterly partner business reviews, and activating alphas, betas, and early-access opportunities. • Coaching and mentoring Managers while contributing to training rotations and team development.

• Formulate full-funnel paid social strategies that tie media decisions to client business objectives (e.g., revenue growth, CPA, LTV, lead generation, brand awareness). • Own day-to-day campaign setup, activation, and optimization across platforms including Meta, TikTok, Snap, Reddit, Pinterest, X, Nextdoor, and other relevant channels. • Lead client communications for assigned accounts (with Director support), including weekly reporting, optimization rationale, and recommended next steps. • Translate creative insights into testable hypotheses and partner closely with Creative leads (in-house teams, Wpromote creative retainers, or third-party agencies) to iterate on social-first creative assets and sequencing. • Design and run experiments and A/B tests, capture learnings, and scale winning tactics; track experiment velocity and ensure insights are documented. • Apply strict QA, tagging, and tracking discipline to ensure accurate delivery and measurement integrity. • Build and maintain measurement-accurate setups, including platform pixel tagging, server-to-server integrations (CAPI/SDK where applicable), and first-party signal capture; leverage tools such as Events Manager and Pixel Helper to identify and escalate gaps to senior measurement partners. • Participate in cross-functional pod workflows (Creative, Data Strategy, Paid Search, Programmatic) and execute against shared KPIs.

• Build and nurture early-stage relationships with prospective customers through outbound and inbound engagement, primarily via calls. • Identify, qualify, and develop new opportunities aligned to AWS and nClouds solutions. • Partner closely with Senior Account Executives and Solution Architects to support co-sell motions and customer outcomes. • Conduct discovery conversations to understand customer challenges and align them to relevant cloud solutions. • Research and profile target accounts to identify key stakeholders and business opportunities. • Share customer success stories and use cases to educate prospects and build credibility. • Maintain accurate lead, activity, and pipeline tracking in Salesforce. • Be present in AWS offices and onsite as needed to support relationship-building and field alignment. • Stay current on AWS services, cloud trends, and nClouds offerings.