Solvi Digital

• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients • Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation • Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume • Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing • Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like • Set up automated lead notification workflows via Zapier or Make from form submissions to client • Produce clear, insight-led reports using Claude and other tools — data translated into strategy, not just numbers on a page • Manage a small number of LinkedIn Ads accounts alongside Meta • Monitor campaigns daily, identify problems fast, and act without being prompted • Own the full cold email infrastructure — domain purchasing, DNS configuration (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability health monitoring • Build and manage outreach campaigns end-to-end in Instantly — sequences, sending configuration, inbox rotation, and campaign logic • Develop value propositions, offers, and angles independently for each client campaign — understanding niche industrial B2B sectors without needing everything explained in detail • Write personalised, high-converting cold email copy that generates replies • Monitor reply rates, bounce rates, and deliverability metrics proactively and adjust accordingly • Manage lead list sourcing, segmentation, and targeting criteria per campaign • Test and iterate on messaging, offer framing, and targeting to continuously improve results

Role Description We're growing and looking for a senior, self-sufficient specialist based in South Africa to own both our paid media delivery and cold email outreach operations across a portfolio of UK clients. This is a role for someone who brings genuine strategic thinking, not just execution - someone who can pick up a complex B2B brief quickly and get to work. Tasks - Paid Media - Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients. - Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation. - Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume. - Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing. - Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like. - Set up automated lead notification workflows via Zapier or Make from form submissions to client. - Produce clear, insight-led reports using Claude and other tools — data translated into strategy, not just numbers on a page. - Manage a small number of LinkedIn Ads accounts alongside Meta. - Monitor campaigns daily, identify problems fast, and act without being prompted. - Cold Email - Own the full cold email infrastructure — domain purchasing, DNS configuration (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability health monitoring. - Build and manage outreach campaigns end-to-end in Instantly — sequences, sending configuration, inbox rotation, and campaign logic. - Develop value propositions, offers, and angles independently for each client campaign — understanding niche industrial B2B sectors without needing everything explained in detail. - Write personalised, high-converting cold email copy that generates replies. - Monitor reply rates, bounce rates, and deliverability metrics proactively and adjust accordingly. - Manage lead list sourcing, segmentation, and targeting criteria per campaign. - Test and iterate on messaging, offer framing, and targeting to continuously improve results. Qualifications - 5+ years of hands-on paid media management experience — Google Ads is essential; Meta Ads and LinkedIn Ads required. - Proven track record running B2B lead generation campaigns, specifically for the UK market. - Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus. - Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring. - Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast). - Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation. - Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences. - Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept. - Experience building automated lead notification workflows using Zapier or Make. - Confident using Claude or equivalent AI tools for reporting, analysis, and output. - Excellent reporting skills — you tell a clear story with data and make strategic recommendations. - Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions. - Strong communicator, highly self-managed, and reliable in a remote setup. - Based in South Africa. Benefits - Fully remote role working with a specialist UK B2B agency. - Direct access to the senior team - no management layers or bureaucracy. - Varied client portfolio across industrial, manufacturing, and commercial sectors. - Consistent, long-term engagement with room to grow as the agency grows. - Flexible working with UK time zone alignment where needed.

Role Description Join Solvi Digital as a Business Development Manager and take ownership of new business growth across the UK. This is a front-line role focused on identifying, creating, and closing opportunities with manufacturers, distributors, and industrial brands. You will be responsible for building your own pipeline, starting conversations, and turning them into long-term client relationships. We are looking for someone who is commercially driven, comfortable with outbound activity, and motivated by winning new business. This role suits someone who enjoys the challenge of opening doors, controlling conversations, and closing deals. - Build and manage a consistent outbound pipeline across target industrial sectors in the UK and Europe - Identify, research, and prioritise high-value prospects (manufacturers, distributors, industrial brands) - Execute outreach (telephone prospecting) - Manage LinkedIn, email, and video prospecting - Book and lead discovery calls with senior decision-makers - Qualify opportunities based on fit, budget, and commercial potential - Develop tailored proposals in collaboration with the internal team - Own the full sales cycle from first contact through to close - Maintain accurate CRM records and pipeline reporting - Work closely with marketing to refine messaging, targeting, and campaigns based on real market feedback - Represent Solvi Digital confidently in meetings, events, and industry conversations Qualifications - Minimum 3 years in a business development, sales, or new business role (agency experience preferred) - Proven track record of generating pipeline and closing new business, not just managing inbound leads - Comfortable with outbound sales activity, including cold calling and proactive prospecting - Strong commercial awareness with the ability to identify real opportunities quickly - Confident in communicating with senior stakeholders in industrial or B2B environments - Ability to run structured discovery calls and control conversations - Self-sufficient and disciplined, with strong ownership of targets and performance - Experience using CRM systems (Pipedrive preferred) - Clear, professional communication skills in both written and verbal formats - High levels of resilience, consistency, and drive Benefits - Work remotely - Join a creative, supportive, and ambitious team - Opportunity to shape the future of a leading Industrial agency - Exposure to exciting brands and real ownership of your creative projects - Daily stand-ups and collaborative team environment - Fast-track growth opportunities for the right candidate - Basic (£28,000 - £30,000) - OTE (£50,000+) Company Description The UK's Choice for Industrial Brands. We’re dedicated to delivering the best digital marketing solutions for Industrial brands. Today, we’re proud to work alongside some of the UK and Europe’s most established Manufacturers, Distributors, and Industrial Brands. Our team of passionate marketers, strategists, and creatives understands the unique challenges Industrial businesses face. We don’t just know marketing; we know Industry.