• Відповідати за результати та стратегію одного з предметів: ключові метрики, кількість протестованих креативів, пошук нових форматів, CAC тощо; • Координувати роботу команди в предметі, за який відповідаєш: що тестуємо, в якій кількості, для яких аудиторій тощо; • Покращувати існуючі процеси пошуку форматів і creative messages або будувати нові; • Досліджувати потреби користувачів, щоб зрозуміти, як наш продукт може їх закривати, і як це використати в креативах; • Аналізувати конкурентів і ринкові тренди та впроваджувати найкращі рішення в наших рекламних матеріалах; • Ставити задачі дизайнеру на створення рекламних креативів; • Аналізувати результати, формулювати гіпотези та пропонувати покращення на основі даних.

• Expand and lead complex onboarding and implementation projects for new clients, ensuring seamless integration and adoption of the marketing automation platform • Serve as a trusted strategic advisor to clients, translating marketing goals into actionable automation strategies using creative solutions from a comprehensive view • Design and execute advanced marketing automation programs, including lead scoring, multi-step nurture campaigns, and dynamic segmentation • Develop and deliver customized training sessions for clients on advanced platform features and strategic use cases • Present strategic insights, performance reports, and optimization plans to clients and internal stakeholders • Collaborate with cross-functional teams to align marketing automation efforts with broader digital marketing strategies • Lead initiatives to improve departmental processes, efficiency, and scalability in partnership with the Manager of Marketing Automation • Mentor junior team members and contribute to the development of internal best practices and training materials • Stay current with industry trends, emerging technologies, and best practices in marketing automation and digital strategy • Contribute to thought leadership through internal documentation, webinars, and client-facing content

• Create and schedule social media content that’s engaging, thoughtful, and mission-aligned • Foster a positive, supportive online community by engaging thoughtfully • Track performance and assist with basic analytics to help inform content decisions • Collaborate in a fast-paced environment across marketing and internal departments • Ensure all content follows brand, compliance, and safety guidelines

• Execute integrated multi-channel marketing campaigns across digital, email, partner marketing, and social media to generate high-quality leads • Collaborate with Paid Media Lead to optimise PPC campaigns and landing pages for maximum conversion • Drive account-based marketing (ABM) initiatives including audience segmentation, creative development, and performance optimization • Develop compelling marketing content including email campaigns, social media posts, and campaign assets using Canva and AI tools • Create conversion-focused assets that support the autonomous buyer journey at every stage • Leverage AI (Copilot) to accelerate content production, generate insights, and enhance campaign performance • Build and optimize email nurture sequences and lifecycle campaigns for maximum engagement and conversion • Manage organic social media presence on LinkedIn, aligning content strategy with campaign objectives • Support SEO initiatives and digital advertising campaigns to increase brand visibility and lead generation • Monitor campaign performance across the entire marketing funnel and identify optimization opportunities • Collaborate with Sales Development teams to ensure seamless lead handoffs and follow-up processes • Track KPIs, analyze trends, and provide data-driven recommendations for continuous improvement