• Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects • Analyze customer journeys, engagement patterns, conversion funnels, and page-level performance • Design, monitor, and evaluate A/B tests and other web experiments • Use web analytics and behavioral analytics platforms to investigate usability, engagement, and conversion behavior • Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends • Translate loosely defined stakeholder questions into structured analytical plans • Conduct ad hoc investigations to identify performance issues, behavioral gaps, and optimization opportunities • Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics • Analyze the relationship between web traffic, lead sources, and downstream sales-funnel performance • Develop dashboards, data summaries, and written recommendations that make complex findings accessible to leadership • Monitor analytics data for outages, anomalies, tracking issues, or unexpected performance changes • Document measurement approaches, findings, and repeatable reporting processes

• Build machine learning models to help forecast business trends; • Design and optimize data pipelines and workflows that transform raw data into actionable information; • Use generative AI tools to accelerate prototyping, analysis, and documentation; • Build clear dashboards and reports in Power BI; • Ensure data and processes are well documented and easy for others to understand; • Collaborate with cross-functional teams to align technical and business requirements.

• A solid and innovative company with a strong market presence. • A dynamic, diverse, and multicultural work environment. • Leaders with deep market knowledge and strategic vision. • Continuous learning and development.

• Auditing and monitoring the accuracy, integrity, and flow of marketing data generated by the firm's digital marketing campaigns. • Working internally with marketing, intake, and client services teams, in addition to external communications with ad platform vendors and co-counsel. • Audit, analyze, and reconcile lead and client records against digital marketing campaign data. • Set up, maintain, and troubleshoot digital marketing campaigns (paid search, paid social, display). • Maintain and monitor integrations between marketing platforms and the firm's data warehouse. • Identify and resolve duplicate leads/matters or clients who do not meet requirements. • Coordinate and manage meetings and correspondence with ad platform vendors and third parties. • Identify the origin of deficiencies in marketing or intake data and flag process or integration issues. • Maintain a keen understanding of lead sources as they relate to marketing spend, campaign performance, finance, and platform integrations. • Manipulate large datasets to identify problematic, deficient, or mismatched data.