Web Analytics Manager
Location
Washington
Posted
5 days ago
Salary
$26 - $31 / hour
Seniority
Senior
Job Description
Web Analytics Manager
BPCS, Comprehensive marketing solutions, ltd.
• Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects • Analyze customer journeys, engagement patterns, conversion funnels, and page-level performance • Design, monitor, and evaluate A/B tests and other web experiments • Use web analytics and behavioral analytics platforms to investigate usability, engagement, and conversion behavior • Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends • Translate loosely defined stakeholder questions into structured analytical plans • Conduct ad hoc investigations to identify performance issues, behavioral gaps, and optimization opportunities • Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics • Analyze the relationship between web traffic, lead sources, and downstream sales-funnel performance • Develop dashboards, data summaries, and written recommendations that make complex findings accessible to leadership • Monitor analytics data for outages, anomalies, tracking issues, or unexpected performance changes • Document measurement approaches, findings, and repeatable reporting processes
Job Requirements
- 5–7+ years of experience in web analytics, digital analytics, marketing analytics, or a closely related field
- Advanced experience with Google Analytics or a comparable web analytics platform
- Advanced Excel skills, including pivot tables, XLOOKUP/VLOOKUP, formulas, and data manipulation
- Strong understanding of website engagement, conversion rates, click-through rates, customer journeys, and funnel analysis
- Demonstrated experience designing and evaluating A/B tests
- Working knowledge of statistical concepts such as significance, confidence intervals, sample size, and statistical power
- Ability to turn ambiguous business questions into structured analytical approaches
- Experience supporting marketing, growth, e-commerce, or web experience teams
- Ability to translate raw data into concise, actionable recommendations
- Strong written, verbal, and data-storytelling skills
- Ability to independently prioritize work across multiple stakeholders and concurrent requests
Benefits
- Medical, dental, and vision coverage
- Flexible Spending Account
- 401k program
- Competitive PTO offerings
- Parental Leave
- Opportunities for professional growth and development
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