• Own the full lifecycle of dashboard and reporting initiatives — requirements gathering through launch and enablement • Build and continuously improve Tableau dashboards that power sales performance visibility across GTM activities • Develop scalable performance reports covering pipeline, ARR/revenue forecasting, KPI attainment, and data consumption • Own KPI definitions, data standards, and governance processes that ensure reporting integrity • Investigate and resolve data discrepancies across systems, partnering with Deal Desk, IT, and Business Process & Technology to maintain a single source of truth • Document data logic, metric definitions, and dashboard methodology for transparency and knowledge transfer • Identify high-leverage opportunities to improve GTM quality and scale through AI — spanning forecasting, pipeline management, and reporting • Design and deploy AI-native workflows that combine automation, systems integrations, and human review to reduce manual effort • Partner with Sales Ops Business Partners, FP&A, IT, and Business Process & Technology to translate field needs into data, reporting, and systems solutions • Deliver accurate, timely data packages for business rhythms including business reviews, forecast calls, and leadership reporting • Mentor junior team members on tools, analytical approaches, and best practices

• supports enablement programs that improve productivity, accelerate onboarding, and drive adoption of processes, tools, and best practices across the go-to-market (GTM) organization • develops learning content, documents processes, facilitates training, and equips customer-facing teams with the knowledge, tools, and resources they need to succeed • supports enablement across the full customer lifecycle—from prospecting through retention • partners with Sales, Business Development, Customer Success, Account Management, Marketing, Product, and Revenue Operations to create a consistent enablement experience • facilitate engaging live, virtual, and self-paced training sessions • create engaging enablement content including presentations, playbooks, job aids, learning modules, newsletters, and videos using PowerPoint, Canva, and other tools • document and maintain sales processes, customer success workflows, and system guides for Salesforce, Gainsight, Gong, Apollo, Confluence, Lessonly, and other GTM tools • track program effectiveness, gather feedback, and recommend improvements

• Partner closely with Product Marketing and Product Management to transform product information into practical, sales-ready enablement. Distill complex technical concepts into simple, actionable guidance that sellers can quickly understand, retain, and apply throughout the sales cycle. • Design, build, and continuously improve a scalable enablement program that delivers the right content to the right people at the right time. Leverage AI, automation, and knowledge management tools to make product knowledge easily discoverable, searchable, and continuously updated. • Operationalize product launches by working alongside Product Marketing to enable iterative product releases rather than one-time launch events. Ensure new capabilities, messaging updates, competitive insights, and sales plays are delivered incrementally so GTM teams stay current as products evolve. • Create clear, practical enablement assets including sales plays, demo guides, discovery frameworks, technical overviews, objection handling guides, competitive battlecards, customer stories, certifications, and role-specific learning paths. • Design and deliver continuous enablement plans including onboarding, live training, recorded learning, certifications, office hours, and ongoing reinforcement for new products, feature enhancements, competitive updates, and evolving sales motions. • Assist in extending enablement beyond Sales to support Sales Engineering, Customer Success, Professional Services, Partnerships, and other customer-facing teams by tailoring content and training to each audience while maintaining consistent product messaging and technical understanding. • Define and track enablement KPIs including onboarding effectiveness, ramp time, content adoption, AI utilization, certification completion, product readiness, seller confidence, and business impact. Continuously improve enablement programs through feedback from the field and measurable outcomes.

• Act as the primary regional business partner for sales executives. • Support sales planning, territory and quota execution, forecast interpretation, and operational improvements. • Drive process clarity, pipeline health, forecasting hygiene, and cross-functional governance. • Lead cross-functional initiatives with teams including Sales, Marketing, Operations, Finance, Legal, HR, and Product.