Fusable

• Identify, engage, and win new customers • Build relationships with decision-makers through outreach • Take ownership of building and maintaining a healthy pipeline • Respond quickly to outbound inquiries • Lead discovery conversations to uncover business challenges • Deliver compelling product demonstrations and business cases • Maintain accurate opportunity management within Salesforce • Develop a deep understanding of customers and market trends

• Create engaging educational experiences that help customers quickly realize value from our products. • Develop high-quality training content across multiple formats—including videos, webinars, knowledge base articles, and customer communications. • Design, develop, and maintain customer onboarding and training materials across multiple products. • Produce engaging tutorial videos, product demonstrations, and on-demand learning content. • Plan, host, and record customer training webinars for various customer personas and lifecycle stages. • Create and maintain knowledge base articles, FAQs, and self-service documentation that is accurate, searchable, and easy to understand. • Develop customer-facing email campaigns supporting onboarding, feature releases, and product education. • Collaborate with Product, Customer Success, Support, Marketing, and Product Management teams to ensure training content reflects current product capabilities and customer needs. • Maintain an editorial calendar to prioritize and refresh educational content as products evolve. • Design customer-facing presentation materials and supporting collateral training sessions, executive briefings, and customer meetings. • Continuously improve training content based on customer feedback, support trends, and product updates. • Ensure all learning materials maintain a consistent voice, style, and brand standards.

• The Content Studio is looking for an Associate Editor who can help us research, develop and create content in the paint/coatings, trucking and agricultural industries. • The day-to-day make-up of the role consists of 60% editorial/writing and 40% account service. • Support the editorial and client services team in creating, optimizing and presenting content. • This role combines strong writing/editing skills with data-driven decision-making, using analytics tools (like Google Analytics) to improve content performance and audience engagement. • Monitor content performance using tools like Google Analytics • Analyze metrics such as traffic, engagement, and conversions • Apply SEO best practices • Identify trends and audience behavior patterns • Create analytics PowerPoint decks demonstrating content performance • Ensure all deliverables align with client expectations and briefs • Anticipate client needs and proactively suggest improvements

• Help define product vision and strategy while owning the roadmap to deliver on the strategy, aligned to customer needs, company priorities, and growth goals. • Conduct customer discovery, market research, and competitive analysis to identify opportunities in workflow improvement, analytics, reporting, and data monetization. • Own product initiatives with support from product and cross-functional leaders, partnering with engineering, design, and data teams to translate business needs into product requirements, user stories, and measurable outcomes. • Support prioritization decisions across competing opportunities, balancing customer value, technical feasibility, strategic fit, and commercial impact. • Use quantitative and qualitative data to evaluate product performance, customer behavior, feature adoption, retention, and expansion opportunities, and translate insights into action. • Partner with sales, marketing, and customer success teams on go-to-market planning, customer enablement, and launch readiness for new capabilities. • Prepare business cases, performance updates, and product recommendations grounded in product, customer, and revenue data.

• Develop and execute outbound prospecting strategies across Fusable’s portfolio of products and markets • Define target account strategies, segmentation models, and territory approaches • Identify opportunities to improve pipeline creation, meeting quality, and conversion performance • Partner with Product Marketing to align outreach with customer challenges, market trends, and value propositions • Recruit, develop, and retain a high-performing SDR team • Establish clear priorities expectations, coaching rhythms, and career development plans • Create a culture of accountability, learning, and continuous improvement • Conduct regular call reviews, role-playing sessions, and skills development programs • Analyze conversion rates, pipeline quality, and account engagement metrics • Present regular performance insights and recommendations to executive leadership

• Define and communicate the product vision, strategy, and multi-year roadmap for a portfolio of products and data-driven capabilities aligned to company priorities and recurring revenue goals. • Lead portfolio-level prioritization and investment decisions, balancing customer value, strategic fit, technical feasibility, and commercial impact. • Partner with Engineering, Design, Data, Finance, Sales, Marketing, and Customer Success leadership to align roadmaps, delivery plans, and go-to-market execution. • Drive customer discovery, market research, and competitive analysis to identify opportunities in workflow improvement, analytics, reporting, and data monetization. • Lead market sizing, segmentation, and opportunity assessment to determine which problems are worth solving, quantify customer value, and evaluate willingness to buy as inputs to product and investment strategy. • Own accountability for key portfolio outcomes such as adoption, retention, expansion, revenue growth, and the performance of monetized product and data offerings. • Establish and refine monetization strategies, including packaging, pricing inputs, usage-based models, premium analytics capabilities, and data-enabled product offerings. • Build, lead, and mentor a team of product managers, providing coaching, clear expectations, and career development support. • Improve product operating rhythms, decision frameworks, discovery practices, and cross-functional ways of working to increase execution quality and decision velocity. • Represent product strategy and performance with executive stakeholders through business cases, portfolio updates, and data-driven recommendations.

• Define and communicate the product vision, strategy, and multi-year roadmap for a portfolio of products and data-driven capabilities aligned to company priorities and recurring revenue goals. • Lead portfolio-level prioritization and investment decisions, balancing customer value, strategic fit, technical feasibility, and commercial impact. • Partner with Engineering, Design, Data, Finance, Sales, Marketing, and Customer Success leadership to align roadmaps, delivery plans, and go-to-market execution. • Drive customer discovery, market research, and competitive analysis to identify opportunities in workflow improvement, analytics, reporting, and data monetization. • Lead market sizing, segmentation, and opportunity assessment to determine which problems are worth solving, quantify customer value, and evaluate willingness to buy as inputs to product and investment strategy. • Own accountability for key portfolio outcomes such as adoption, retention, expansion, revenue growth, and the performance of monetized product and data offerings. • Establish and refine monetization strategies, including packaging, pricing inputs, usage-based models, premium analytics capabilities, and data-enabled product offerings. • Build, lead, and mentor a team of product managers, providing coaching, clear expectations, and career development support. • Improve product operating rhythms, decision frameworks, discovery practices, and cross-functional ways of working to increase execution quality and decision velocity. • Represent product strategy and performance with executive stakeholders through business cases, portfolio updates, and data-driven recommendations.

• Serve as the primary point of contact for assigned mid‑level accounts, maintaining consistent, organized communication with both clients and internal teams. • Lead routine client check-ins, project updates, and performance discussions, ensuring expectations are clear and met throughout each campaign. • Build trust with clients by providing strategic guidance, timely updates, and a proactive approach to identifying risks or opportunities. • Coordinate tasks, timelines, and deliverables across multiple campaigns simultaneously to ensure on‑time delivery and adherence to client expectations. • Gather all campaign assets, requirements, and creative inputs needed for campaign buildouts and updates. • Maintain detailed project plans and internal alignment across cross-functional teams to keep workstreams moving efficiently. • Support the full lifecycle of digital campaigns, implementation, onboarding, mid-flight changes, optimizations, and renewals. • Assist with intake and execution of campaign changes including targeting updates, creative swaps, landing page adjustments, and more. • Ensure campaigns are set up correctly and transitioned smoothly between phases. • Partner with sales, creative, content, and paid media teams to ensure seamless development of digital assets, ad copy, and paid media campaigns. • Facilitate collaboration between departments so that client goals and requirements are clearly understood and executed consistently. • Advocate for client needs while balancing internal workflows and capacity. • Conduct detailed QA on all campaign materials, including creative assets, ad copy, URLs, tracking tags, and platform setups, to ensure accuracy and alignment with client specifications. • Monitor account health, pacing, and performance trends; escalate issues or insights to internal teams and clients as needed. • Deliver reporting and performance summaries that highlight results, learnings, and recommended adjustments. • Drive Net Retention for your portfolio by managing renewals, identifying expansion opportunities, and presenting value-led recommendations. • Support proposal development and pricing conversations in partnership with Sales. • Maintain accurate revenue forecasting for your assigned accounts. • Input, organize, and maintain campaign data in the CRM, ensuring accuracy and completeness for internal teams. • Track campaign details, client requests, timelines, and milestones within internal systems.

• Develop, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta, LinkedIn • Monitor campaign performance and analyze key metrics • Lead tracking infrastructure setup • Optimize campaign performance through ongoing testing • Collaborate with team members across departments

• Coordinate tasks and deadlines across multiple campaigns simultaneously. • Assist in the implementation, onboarding and renewals of digital marketing initiatives across various channels. • Work closely with our sales, creative, content and digital advertisement teams. • Serve as a point of contact for assigned clients for both internal and external stakeholders. • Conduct thorough QA checks on campaign assets and materials. • Input and organize campaign data into our CRM for internal teams.