• Own and refine the end-to-end sales funnel and operational metric tracking process, delivering continuous, proactive insights to the business and ensuring the organization is operating with maximum efficiency. • Design, build, and optimize reporting structures (including weekly/monthly KPI trackers and QBR inputs) to provide the leadership team with an immediate, clear pulse on business health. • Serve as the go-to expert for analytic support, leveraging your deep skills in Excel modeling and SQL knowledge to solve complex business problems and manage ad hoc strategic projects (data extraction, aggregation, manipulation, and modeling) while leveraging other tools as necessary (Salesforce, Tableau). • Go beyond reporting to deliver executive-level strategic analysis and deep dives, translating complex data into clear, actionable business strategies that influence leadership decisions and direct the GTM organization's long-term vision.

• Own and evolve the company-wide product marketing vision aligned to ThreatDown’s long-term growth strategy. • Define and continuously refine differentiated positioning and messaging frameworks across target personas (CISOs, IT leaders, MSPs, VARs, and mid-market decision-makers). • Translate complex security technologies (endpoint protection, EDR/MDR, threat detection and response, AI-driven security) into compelling, customer-centric narratives. • Shape portfolio strategy in partnership with Product leadership, influencing roadmap prioritization with market and buyer insights. • Lead end-to-end global GTM strategy for major product launches, feature releases, pricing and packaging updates. • Establish scalable launch processes, success metrics, and post-launch accountability tied to pipeline, adoption, and revenue outcomes. • Ensure messaging consistency across campaigns, web, sales, partners, and field marketing. • Partner with Demand Generation to translate positioning into high-performing programs that drive awareness, engagement, and conversion. • Build and institutionalize competitive intelligence frameworks that directly impact win rates and field effectiveness. • Lead win/loss analysis, customer research, and usage insights to inform strategy and improve market positioning. • Represent ThreatDown with industry analysts and influencers, strengthening market credibility and category leadership. • Deliver executive-level sales enablement strategies, including playbooks, battlecards, pitch decks, objection handling guides, and training. • Partner with Revenue leadership to improve deal velocity, competitive win rates, and average selling price. • Ensure the field is confident, equipped, and aligned to our core value narrative. • Build, mentor, and scale a high-performing product marketing team. • Establish operational rigor, prioritization frameworks, and scalable processes to support rapid growth. • Serve as a strategic advisor to executive leadership, contributing to annual planning and long-range growth strategies.

• Own end-to-end GTM strategy and execution for employer/commercial initiatives, including launch planning, stakeholder alignment, and readiness. • Build launch narratives and rollout plans across internal and external audiences, including milestone communications and packaging of assets. • Translate product changes into clear, compelling value for HR leaders and other commercial stakeholders. • Develop and maintain segmented commercial messaging frameworks tailored to key buyer personas such as EAP, Health Plan Partners, Care Navigation Partners, and TPA Partners. • Manage the creation of customer-facing collateral including one-pagers, product explainers, web copy updates, and onboarding resources. • Draft and maintain help content and knowledge base articles for employer- and partner-facing audiences. • Build and maintain a "source of truth" for commercial GTM assets, including product overview decks, training walkthroughs, release notes, and internal docs. • Drive adoption of enablement materials with the commercial team and keep them current after launch. • Support company-level narratives that ladder up to commercial strategy.

• Develop clear, differentiated product positioning and messaging aligned to security buyer pain points. • Conduct market, buyer, and competitive research to inform strategy and GTM execution. • Own and lead product launches, including cross-functional coordination across Product, Sales, and Marketing. • Build and maintain sales enablement materials (battlecards, pitch decks, one-pagers, etc.). • Partner with Product on pricing, packaging, and market validation initiatives. • Plan and execute webinars (thought leadership, product demos, release launches), including messaging, promotion alignment, and follow-up enablement. • Drive content strategy and execution for your product line — including datasheets, solution briefs, blog posts, case studies, whitepapers, and technical content in collaboration with SMEs. • Collaborate with demand generation to integrate product messaging into campaigns, paid programs, events, and digital channels. • Support analyst briefings, industry events, and customer presentations as a product subject matter expert. • Monitor adoption, win/loss data, usage trends, and campaign performance; refine messaging based on data and customer feedback. • Understand and document the customer journey and influence internal strategy based on buyer insights.