• Own and evolve the company-wide product marketing vision aligned to ThreatDown’s long-term growth strategy. • Define and continuously refine differentiated positioning and messaging frameworks across target personas (CISOs, IT leaders, MSPs, VARs, and mid-market decision-makers). • Translate complex security technologies (endpoint protection, EDR/MDR, threat detection and response, AI-driven security) into compelling, customer-centric narratives. • Shape portfolio strategy in partnership with Product leadership, influencing roadmap prioritization with market and buyer insights. • Lead end-to-end global GTM strategy for major product launches, feature releases, pricing and packaging updates. • Establish scalable launch processes, success metrics, and post-launch accountability tied to pipeline, adoption, and revenue outcomes. • Ensure messaging consistency across campaigns, web, sales, partners, and field marketing. • Partner with Demand Generation to translate positioning into high-performing programs that drive awareness, engagement, and conversion. • Build and institutionalize competitive intelligence frameworks that directly impact win rates and field effectiveness. • Lead win/loss analysis, customer research, and usage insights to inform strategy and improve market positioning. • Represent ThreatDown with industry analysts and influencers, strengthening market credibility and category leadership. • Deliver executive-level sales enablement strategies, including playbooks, battlecards, pitch decks, objection handling guides, and training. • Partner with Revenue leadership to improve deal velocity, competitive win rates, and average selling price. • Ensure the field is confident, equipped, and aligned to our core value narrative. • Build, mentor, and scale a high-performing product marketing team. • Establish operational rigor, prioritization frameworks, and scalable processes to support rapid growth. • Serve as a strategic advisor to executive leadership, contributing to annual planning and long-range growth strategies.

• Own end-to-end GTM strategy and execution for employer/commercial initiatives, including launch planning, stakeholder alignment, and readiness. • Build launch narratives and rollout plans across internal and external audiences, including milestone communications and packaging of assets. • Translate product changes into clear, compelling value for HR leaders and other commercial stakeholders. • Develop and maintain segmented commercial messaging frameworks tailored to key buyer personas such as EAP, Health Plan Partners, Care Navigation Partners, and TPA Partners. • Manage the creation of customer-facing collateral including one-pagers, product explainers, web copy updates, and onboarding resources. • Draft and maintain help content and knowledge base articles for employer- and partner-facing audiences. • Build and maintain a "source of truth" for commercial GTM assets, including product overview decks, training walkthroughs, release notes, and internal docs. • Drive adoption of enablement materials with the commercial team and keep them current after launch. • Support company-level narratives that ladder up to commercial strategy.

• Develop clear, differentiated product positioning and messaging aligned to security buyer pain points. • Conduct market, buyer, and competitive research to inform strategy and GTM execution. • Own and lead product launches, including cross-functional coordination across Product, Sales, and Marketing. • Build and maintain sales enablement materials (battlecards, pitch decks, one-pagers, etc.). • Partner with Product on pricing, packaging, and market validation initiatives. • Plan and execute webinars (thought leadership, product demos, release launches), including messaging, promotion alignment, and follow-up enablement. • Drive content strategy and execution for your product line — including datasheets, solution briefs, blog posts, case studies, whitepapers, and technical content in collaboration with SMEs. • Collaborate with demand generation to integrate product messaging into campaigns, paid programs, events, and digital channels. • Support analyst briefings, industry events, and customer presentations as a product subject matter expert. • Monitor adoption, win/loss data, usage trends, and campaign performance; refine messaging based on data and customer feedback. • Understand and document the customer journey and influence internal strategy based on buyer insights.

Job Description: This position is remote-friendly. The Associate Director, Media Analytics is responsible for developing data-driven solutions for clients, focusing on report automation, analysis, and insights to enhance the effectiveness of brand and performance media initiatives. The Associate Director works together with a broader team to manage data and insight delivery processes, drive innovation, and ensure all around team success. We are seeking an individual who is execution-focused, able to deliver under timelines, and manage data challenges in all phases of media performance (both digital and non-digital). Success in this role requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that highly leverages automation. Key Accountabilities: - Reports to Director, Analytics - Lead execution of overall media performance measurement strategy on behalf of clients, including reporting, measurement, advanced analytics (including operationalized machine learning), insight development, & forecasting - Understand core business challenges facing both brand & performance teams, and develop relevant campaign measurement frameworks that outline measures of success, in-flight optimization levers, and learning opportunities - Establish data-driven processes to inform brand investment, media and budget decisions - Able to work with diverse client teams to consistently develop measurement and testing frameworks for brand performance - Implement measurement solutions to understand the success of brand-focused and above-the-line media in-market (locally and nationally) and its incremental effect on business outcomes - Work with client service, channel investment and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels. - Ensure alignment between day-to-day analytics support & approved measurement frameworks - Prepare & deliver executive-level presentations for internal and external audience - Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies Qualifications: - This role is remote-friendly - Bachelor's degree in Statistics, Economics or related quantitative field, required - 5+ years of media analytics experience in a data-driven agency environment - Excellent analytical and problem-solving skills, coupled with high levels of integrity, autonomy, and self-motivation - Excellent data visualization skills - The ability to communicate complex data challenges and insights to a range of audiences is essential - Able to manage a complex client with multiple brands and teams At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. The annual salary range for this position is $99,500-$166,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-MS3 #LI-Remote Location: New York Brand: Carat Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.   Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.