Malwarebytes

• Own the day-to-day administration, optimization, and integrity of our marketing automation platform, CRM, and the broader martech stack including ABM/intent platform, sales intelligence and data enrichment tools, conversational marketing/chat, direct mail and gifting platform, and marketing analytics tooling. • Architect and continuously refine lead lifecycle, scoring, routing, and SLAs across Direct, Partner/MSP, and MSSP motions. • Build, QA, and deploy email programs, nurtures, landing pages, forms, and campaign workflows. • Partner with Revenue Operations to maintain a clean, enriched, and segmentable database. • Build dashboards and reports in the CRM and BI/analytics tools that show the VP of Marketing and the broader leadership team what's working, what isn't, and where to invest next. • Document workflows, train the marketing team on new tools and best practices, and reduce admin friction so demand gen, field, and partner marketers can move faster. • Forecast, track, and reconcile marketing spend against pipeline outcomes in partnership with Finance and the Sr. Director of Growth Marketing. • Evaluate new technologies, run vendor POCs, and lead implementations or migrations as the stack evolves to support ThreatDown's MSP-led and direct GTM motions.

Role Description We're looking for a Principal Design Systems Designer to lead the ground-up rebuild of our design ecosystem across our full product suite - mobile app, desktop client, and web services. In this role, you'll serve as the strategic and executional owner of our design system, driving key architectural decisions and establishing the standards, component library, and design language that will unify our products at scale. You'll collaborate closely with product designers, product managers, and engineers, with the authority to shape foundational decisions that define how Malwarebytes builds and scales its user experience. This is a rare opportunity to build something impactful from the ground up and leave a lasting mark on our design culture. CONTRACT ROLE — 6 MONTHS What You Will Do - Lead the end-to-end rebuild of Malwarebytes' design ecosystem, establishing a unified design system across mobile app, desktop client, and web services. - Own the architecture and strategic direction of the design system, making key decisions on component structure, design tokens, and system governance. - Define and drive the visual design language and principles across desktop, web, iOS, and Android platforms. - Build and maintain a standardized, scalable component library in Figma - from first principles - ensuring it meets the needs of both designers and engineers. - Establish and oversee the Design System change management process, including contribution models, versioning, and deprecation workflows. - Create and own comprehensive Design System documentation that enables designers and engineers to build consistently and independently. - Serve as the internal authority and champion for design systems, setting standards and guiding cross-functional teams on adoption and best practices. - Partner with engineering to develop robust, well-documented components that translate directly into production-ready code. - Define UI visual quality standards and conduct QA to ensure consistency and polish across all products. - Champion accessibility best practices and ensure they are embedded into every layer of the design system. - Proactively identify gaps, inconsistencies, and opportunities for improvement across the ecosystem. - Develop comprehensive design guidelines that embody the Malwarebytes brand and raise the bar for product quality. Qualifications - 8+ years of experience in UX/product design, with significant focus on complex B2C and B2B systems and platforms. - 5+ years of hands-on experience building and leading design systems at a product-focused company. - Proven track record of building or rebuilding a design system from scratch - ideally spanning multiple platforms (mobile, desktop, web). - Experience with Figma component libraries, including advanced capabilities such as variables, auto-layout, and tokenization. - Experience making and owning architectural decisions for design systems — not just contributing to them. - Deep expertise in design tokens, component governance, versioning, and system documentation. - Strong cross-functional collaboration skills, particularly with engineering and product leadership. - Demonstrated ability to influence and drive alignment across teams without direct authority. - Passionate about design systems and their strategic impact on product quality and team velocity. - Ability to work autonomously, adapt, and thrive in a fast-paced, ambiguous environment. - Pragmatic, organized, and able to prioritize effectively and meet deadlines. - High level of proficiency in both written and spoken English.

• Own the global book of business for MSP accounts, taking full accountability for net retention and expansion targets. • Work closely with the VP of MSP Sales to develop the global "MSP Story" and create high-impact talk tracks that enable your team to consultatively grow partner accounts. • Lead, mentor, and scale a high-performing team of CAMs across multiple regions (AMER, EMEA, APAC), ensuring a unified approach to partner advocacy. • Drive global playbooks for upselling and cross-selling, focusing on moving partners from core products to advanced MDR and security suites. • Establish strategic relationships with key partner stakeholders to drive continued value and ensure our solutions meet their compliance and cyber insurance needs. • Provide accurate global MRR forecasts and collaborate on the long-term roadmap for the MSP business unit. • Work cross-departmentally with Product, Marketing, and Support to ensure the "Voice of the MSP" is heard and reflected in our global offerings.

• Work with the Global VP of MSP to identify high-value targets, refine displacement strategies, and close complex, large-scale deals • Own the full recruitment lifecycle for Large to Mid-sized MSPs • Spend time in the field and in the boardroom—not on the keynote stage • Leverage an extensive network of North American industry relationships to engage directly with MSP principals, CEOs, and CTOs • Focus exclusively on the acquisition of new logos and rapid expansion of endpoints within the first 120 days of partnership • Articulate the business value and technical superiority of the ThreatDown stack to sophisticated North American MSP owners • Develop and deliver compelling pitches and business cases tailored to the economic drivers of the North American IT services market

• Own and drive the product roadmap for the administrative console experience, aligning with partner growth, efficiency, and retention goals. • Develop a deep understanding of SMB and Mid-Market IT workflows, service delivery models, and the operational realities of resource-constrained IT teams. • Translate industries needs into scalable platform features that reduce operational overhead, improve security outcomes, and support drive growth. • Act as the translation layer between our core technology teams and the Cloud Platform teams, ensuring new protection capabilities are seamlessly exposed and managed in the console. • Analyze platform usage metrics to identify friction points in the user experience, iterating quickly to improve adoption and retention. • Partner with Product Marketing to develop robust Go-To-Market (GTM) strategies, ensuring successful product launches and market penetration. • Drive sales enablement by creating technical content, conducting training sessions, and equipping the sales and customer success teams with the tools they need to effectively pitch and support new security capabilities.

• Own and deliver end-to-end sales analytics and reporting using Power BI, Snowflake, Excel, and Salesforce, covering pipeline health, forecast accuracy, quota attainment, and revenue performance • Own the ELT, Board, and PE related reporting cycles for Sales and Marketing • Drive AOP and annual Quota setting processes • Manage the performance, adoption, and maintenance for an extensive set of datasets, reporting apps, and specialty reporting products • Drive continuous improvement by automating recurring analyses, enhancing AI-assisted insights, and optimizing analytical workflows • Lead forecasting and planning processes, including pipeline reviews, territory performance analysis, and revenue projections • Play a key operational role as central pivot for data and reporting that feeds other functions within RevOps • Ensure data integrity across CRM, data warehouse, and BI tools by defining standards, monitoring data quality, and resolving discrepancies • Collaborate with cross-functional teams to assess the impact of process changes, system updates, and new initiatives on reporting and analytics • Manage and mentor a team of sales analysts, providing coaching, prioritization, and career development support • Monitor, troubleshoot, and remediate data pipeline issues, ensuring data reliability and minimizing operational impact

• Craft and continuously evolve clear, compelling positioning and messaging frameworks tailored to target personas (e.g., CISOs, security architects, IT leaders, MSPs, VARs). • Translate complex security technologies (e.g., endpoint protection, threat detection/response) into differentiated value propositions. • Define and maintain competitive landscaping and messaging that distinguishes ThreatDown from incumbent and emerging players. • Lead cross-functional planning and execution of GTM strategies for product launches, major feature releases, and pricing/packaging updates. • Set success metrics for launches and tie performance back to pipeline, adoption, and revenue impact. • Collaborate within Marketing to amplify launch impact to increase engagement, awareness and win rates. • Build and deliver sales enablement playbooks, battlecards, pitch decks, objection handling guides, and enablement training to ensure consistent customer messaging. • Conduct deep buyer, market, and competitor research to inform positioning, persona development, pricing strategy, and messaging refinement. • Lead win/loss analysis, product usage insights, and customer feedback loops to support product strategy and roadmap decisions.

• Develop and execute a comprehensive channel marketing strategy aligned to revenue and partner growth objectives. • Create scalable partner-ready campaigns, co-branded assets, toolkits, and demand playbooks. • Increase partner marketing activation rates and campaign participation. • Drive measurable partner-sourced and partner-influenced pipeline growth. • Own MDF strategy, governance, ROI tracking, and optimization. • Partner with Channel Sales to support recruitment campaigns, onboarding journeys, and partner enablement. • Implement attribution models that clearly measure channel marketing impact. • Own North America & Latin America demand generation across paid search, paid social, display, retargeting, content syndication, ABM, and emerging channels. • Lead performance and execution of Demandbase and intent-driven targeting strategies. • Optimize spend efficiency, pipeline quality, and cost per opportunity. • Lead webinar and top-of-funnel programs to convert engagement into qualified pipeline. • Amplify integrated campaigns through digital, email, SDR, and partner channels. • Lead and develop the SDR team to maximize pipeline creation. • Align inbound and outbound motions for improved velocity and conversion. • Define and lead lifecycle marketing strategy to drive adoption, expansion, and retention. • Support upsell and cross-sell initiatives through both direct and partner channels. • Establish full-funnel KPI frameworks tied to pipeline, revenue, and ROI. • Drive operational excellence across marketing automation, attribution modeling, campaign tracking, and reporting.

• Design solutions using C#, Go or Python • Work with experienced engineering team with a passion for cloud architecture and application orchestration • Form an understanding of our business requirements and how you can personally affect their outcome • Collaborate closely with team members to implement business inputs into features and applications • Be an integral part of the team while continuously participating in improving processes and methodologies, execution efficiency, and effectiveness

• Process daily threat-feeds related to newly created malware and write detection rules for various technologies. • Investigate and resolve customer-related inquiries related to protection, performance, and usability. • Conduct research and threat hunting for the latest cybersecurity threats affecting our customers, including static and dynamic analysis of PE and other filetypes. • Provide feedback on new projects and tools related to your daily work, and suggest ideas on how to handle new threat types. • Support content creation efforts incl. threat descriptions, blogs, and presentations. • Investigate phishing and other web-based threats, and develop internal streams to collect new data. • Be a leader in the web protection space. • Utilize AI tools including LLM and machine learning to enhance and automate aspects of your workflow. • Respond to internal and external inquiries via a ticket management system, working on a 24/7/365 rotation to ensure full coverage.