Role Description We are looking for an experienced Corporate Events Manager to join our North America Field Marketing & Events team. This is a fully remote position, with a preference for candidates located on the East or West Coast to support travel for customer, partner, and corporate events across North America. In this role, you will develop and execute integrated, customer-facing event and go-to-market programs that support HPE's business priorities while leading complex corporate events from strategy through execution. You'll partner closely with marketing, sales, business units, alliance partners, agencies, and vendors to deliver exceptional customer and partner experiences. The Events Manager will oversee event plans and budgets, coordinate cross-functional teams, manage program execution, measure success against established goals, and leverage post-event insights to continuously improve program effectiveness, engagement, and business impact. Responsibilities - Develop and secure approval for GTM plans and budgets. - Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets. - Define GTM metrics/goals/benchmarks and track/report progress against them. - Develop closed-loop post-analysis for marketing programs and identify/execute indicated actions. - Develop offering/segment messaging and manage/monitor their delivery. - Develop/define customer segmentation strategies and customer experience plans and execute/monitor them. - Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment. - Assist sales with development of sales training materials. - Assist sales with retailer/reseller account calls/development. Qualifications - BA or BS in Marketing or related field preferred. - 7+ years marketing experience, including offering marketing, segment marketing and partner marketing. - Agency, sales and/or channel experience a plus. Requirements - Expert knowledge of marketing principles, practices, tactics and tools. - Expert knowledge of offering, segment, partner and account-based marketing. - Expert knowledge of advertising/direct marketing/research vendor practices and procedures. - Well-developed understanding of the industry, offering categories and company offerings/strategy. - Strong project and budget management skills. - Excellent written/oral communications. - Strong analytical skills. - Excellent interpersonal skills. - Ability to build, manage and influence virtual teams. - Excellent negotiating skills. - Ability to interface effectively with all levels of management and functional disciplines. - Strong influencing and consensus-building skills. - Conflict resolution skills. Benefits - Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial and emotional wellbeing. - Personal & Professional Development: Specific programs catered to helping you reach any career goals you have. - Unconditional Inclusion: Celebrating individual uniqueness and valuing varied backgrounds.

Role Description We are looking for an experienced Corporate Events Manager to join our North America Field Marketing & Events team. This is a fully remote position, with a preference for candidates located on the East or West Coast to support travel for customer, partner, and corporate events across North America. In this role, you will develop and execute integrated, customer-facing event and go-to-market programs that support HPE's business priorities while leading complex corporate events from strategy through execution. You'll partner closely with marketing, sales, business units, alliance partners, agencies, and vendors to deliver exceptional customer and partner experiences. The Events Manager will oversee event plans and budgets, coordinate cross-functional teams, manage program execution, measure success against established goals, and leverage post-event insights to continuously improve program effectiveness, engagement, and business impact. Responsibilities - Develop and secure approval for GTM plans and budgets. - Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets. - Define GTM metrics/goals/benchmarks and track/report progress against them. - Develop closed-loop post-analysis for marketing programs and identify/execute indicated actions. - Develop offering/segment messaging and manage/monitor their delivery. - Develop/define customer segmentation strategies and customer experience plans and execute/monitor them. - Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment. - Assist sales with development of sales training materials. - Assist sales with retailer/reseller account calls/development. Qualifications - BA or BS in Marketing or related field preferred. - 7+ years marketing experience, including offering marketing, segment marketing, and partner marketing. - Agency, sales and/or channel experience a plus. Requirements - Expert knowledge of marketing principles, practices, tactics, and tools. - Expert knowledge of offering, segment, partner, and account-based marketing. - Expert knowledge of advertising/direct marketing/research vendor practices and procedures. - Well-developed understanding of the industry, offering categories, and company offerings/strategy. - Strong project and budget management skills. - Excellent written/oral communications. - Strong analytical skills. - Excellent interpersonal skills. - Ability to build, manage, and influence virtual teams. - Excellent negotiating skills. - Ability to interface effectively with all levels of management and functional disciplines. - Strong influencing and consensus-building skills. - Conflict resolution skills. Benefits - Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial, and emotional wellbeing. - Personal & Professional Development: Programs catered to helping you reach your career goals. - Unconditional Inclusion: A culture that celebrates individual uniqueness and values varied backgrounds.

• Provide personal and reliable support to our exhibitors, partners, and speakers — from event preparation through post-event follow-up. • Conduct friendly and professional phone calls with existing customers and assist with ticket sales. • Communicate by email and respond to inquiries. • Prepare summaries and weekly reports. • Support organizational and administrative tasks and carry out independent research.

• Own PetDesk's event marketing strategy and execution across tradeshows, conferences, veterinary association events, and virtual events, ensuring alignment with growth objectives and pipeline targets • Develop and manage the annual events roadmap, identifying, evaluating, and recommending new event opportunities that drive measurable business impact • Drive event-sourced pipeline generation by partnering with Sales and Marketing leadership to establish goals, optimize event performance, and improve conversion throughout the event lifecycle • Lead end-to-end event planning and execution, including logistics, vendor management, registrations, travel coordination, booth activations, promotional campaigns, and on-site event management • Build and execute integrated pre-event, onsite, and post-event engagement strategies designed to maximize attendee engagement, meeting generation, lead capture, and opportunity creation • Partner closely with Marketing Operations to ensure accurate event attribution, lead routing, campaign tracking, reporting, and measurement of event-driven business outcomes • Analyze event performance and deliver actionable insights on event-sourced pipeline, opportunity creation, ROI, and overall business impact to inform future investment decisions • Manage event budgets and vendor relationships, ensuring financial accountability, operational excellence, and strong returns on investment • Serve as the on-site leader at events, proactively solving problems, navigating unexpected challenges with professionalism and poise, and ensuring a seamless experience for attendees, customers, partners, and internal stakeholders • Collaborate cross-functionally with Sales, Customer Success, Product Marketing, and Design while building scalable processes and playbooks that support the continued growth of PetDesk's events program