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Greenlight

The money app for families.

Senior Creative Strategist

Creative StrategistCreative StrategistFull TimeRemoteSeniorTeam 201-500Since 2014H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

6 days ago

Salary

$85K - $115K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Creative Strategist

Greenlight

• Write creative briefs autonomously, grounding every recommendation in internal performance data and emerging online/cultural trends • Develop a clear strategic rationale for each brief: what we're making, who it's for, why it will work, and how we'll know • Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why • Translate analysis into forward looking recommendations • Partner closely with editors to prioritize and champion strong visual strategy, giving clear feedback rooted in strategic intent • Help ensure the "why" behind a creative choice is understood, not just the "what" • Identify and help source content from creators, evaluating fit against brand and campaign strategy • Work directly with creators to ensure output aligns with the brief and Greenlight's voice • Partner with the internal brand team on asset exchange and alignment, ensuring creative stays consistent with broader brand strategy • Act as a strategic connective tissue between data, brand, editorial, and creator relationships

Job Requirements

  • 5+ years of experience in creative strategy, content strategy, or a related role, ideally with exposure to both data analysis and creative production
  • A track record of writing briefs that lead to creative work, not just documentation of requests
  • Strong analytical skills; comfortable in data/analytics tools and confident drawing conclusions from them
  • A sharp eye for visual strategy and the ability to give editors direction that improves the work
  • Experience sourcing or managing creator relationships/content
  • Excellent collaborator able to work across brand, editorial, and creative teams and keep everyone aligned to the same strategy
  • Strong written communication; briefs need to be clear, persuasive, and easy to act on
  • Self starter who can work autonomously and drive briefs from insight to output with minimal oversight

Benefits

  • Medical, dental, vision, and HSA match
  • Paid life insurance, AD&D, and disability benefits
  • Traditional 401k with company match
  • Unlimited PTO
  • Paid company holidays and pop-up bonus holidays
  • Professional development stipends
  • Mental health resources
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups

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