• Design, launch, and continuously optimize user communications across Email, Push, and In-App messages • Run daily performance analysis of CRM campaigns, turning insights into clear hypotheses and experiments • Own audience segmentation end-to-end: define targeting rules, build segments • Monitor and improve core delivery and engagement metrics (Open Rate, CTR, Delivery Rate, etc.) • Plan, execute, and analyze A/B tests focusing on business outcomes • Collaborate closely with the product team to ensure cohesive user experience

• Lead customer journey mapping and lifecycle marketing strategy across the full customer funnel • Design, build, and optimize automated email, SMS, and nurture programs within Salesforce Marketing Cloud and other CRM platforms such as Active Campaign • Develop audience segmentation strategies that improve engagement, conversion, and retention • Partner with creative and content teams to develop messaging frameworks and communications that support customer journey objectives • Analyze campaign performance and customer behavior to identify optimization opportunities and improve business outcomes • Translate business objectives into CRM programs, automation workflows, and measurement frameworks • Collaborate with analytics teams to establish KPIs, reporting structures, and attribution methodologies • Ensure data quality, audience integrity, and proper campaign tracking across CRM platforms • Serve as a trusted advisor to clients, presenting recommendations, performance insights, and strategic opportunities • Stay current on CRM, marketing automation, and lifecycle marketing best practices and identify opportunities to enhance client programs.

• Be an integral member of Quisitive’s growing Managed Services team • Position yourself as a customer advocate for a portfolio of customers • Proactively ensure clients’ desired outcomes are achieved through successful delivery of Quisitive’s solutions/services • Drive continuous improvement across the Microsoft cloud solutions deployed in your accounts • Build trusted one-to-many relationships in your client organizations and understand their desired outcomes • Promote and position Quisitive solutions and services with the goal of growing revenue • Support planning and roadmap activities between your customers and Quisitive teams

• Independently manage a portfolio of customers and support customer projects. • Onboard new customers and build trusted customer relationships. • Professionally respond to customer inquiries via phone, email, and video call about our product. • Work closely with colleagues from Marketing and Sales. • Identify optimization opportunities through regular analysis of customer requirements and usage. • Maintain regular communication with customers to strengthen long-term customer retention. • Ensure high customer satisfaction through proactive communication and solution-oriented support.