Strategy is our GPS. Creative is our driver. Culture is our fuel.
Senior CRM & Lifecycle Marketing Strategist
Location
United States
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Senior CRM & Lifecycle Marketing Strategist
RP3 Agency
• Lead customer journey mapping and lifecycle marketing strategy across the full customer funnel • Design, build, and optimize automated email, SMS, and nurture programs within Salesforce Marketing Cloud and other CRM platforms such as Active Campaign • Develop audience segmentation strategies that improve engagement, conversion, and retention • Partner with creative and content teams to develop messaging frameworks and communications that support customer journey objectives • Analyze campaign performance and customer behavior to identify optimization opportunities and improve business outcomes • Translate business objectives into CRM programs, automation workflows, and measurement frameworks • Collaborate with analytics teams to establish KPIs, reporting structures, and attribution methodologies • Ensure data quality, audience integrity, and proper campaign tracking across CRM platforms • Serve as a trusted advisor to clients, presenting recommendations, performance insights, and strategic opportunities • Stay current on CRM, marketing automation, and lifecycle marketing best practices and identify opportunities to enhance client programs.
Job Requirements
- 5+ years of experience in CRM, lifecycle marketing, marketing automation, or customer engagement strategy
- Deep understanding of customer journey mapping, lead nurturing, and lifecycle marketing principles
- Experience building and optimizing automated marketing programs within Salesforce Marketing Cloud or similar platforms
- Strong analytical skills with the ability to translate performance data into actionable recommendations
- Experience developing segmentation strategies and audience targeting approaches
- Strong project management and client relationship skills
- Ability to collaborate effectively across strategy, media, analytics, and creative disciplines
- Experience developing or guiding email and SMS content strategy
- Strong communication and presentation skills, with the ability to explain complex CRM concepts to non-technical audiences.
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