• Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase. • Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence. • Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams. • Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders. • Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans. • Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform. • Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization. • Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach. • Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts. • Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries. • Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration. • Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies. • Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools. • Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays. • Support late stage deal progression with targeted content, insights, and engagement strategies.

• Manage a portfolio of multiple Google Ads projects, including analyzing performance, forecasting budgets, launching and scaling campaigns, and bringing fresh ideas to life. • Strategize and set up campaigns across Google Ads and Microsoft Ads. • Collaborate with cross-functional project teams across paid social, creative and design, and email to help achieve client goals. • Monitor account health, including checking and resolving Google Merchant issues and troubleshooting tracking pixels. • Analyze performance week on week, month to date against KPIs, and year over year to determine the right course of action for improvement and growth. • Write performance commentary, insights, and recommendations for next steps.

• End-to-end campaign management: Develop and execute influencer campaigns from strategy through launch. Own creator outreach, negotiation, contracting, and FTC compliance, through reporting and renewal strategy. • Strategic planning: Own the thinking behind each campaign — objectives, audiences, KPIs, budgets, and platform strategy that ladder directly to client business goals. • Performance monitoring and optimization: Track key metrics, analyze campaign effectiveness, and refine strategies based on what the data shows. • Industry and consumer insights: Stay current on market trends, the competitive landscape, and consumer behavior, and bring that thinking into campaign strategy. • Client leadership: Act as the strategic bridge between brands and creators, leading client communications with insight and recommendations. • Ownership of results: Take ownership of the numbers that define success, including campaign ROAS and renewal rate. • Cross-functional collaboration: Partner with Brand, Creator, Product, and Operations teams so creator needs are reflected in what we build and how we operate.

• Own full-funnel paid media strategy and execution across self-serve, developer, and enterprise segments • Build scalable systems for paid acquisition, with strong attention to CAC, payback, and pipeline/conversion quality • Manage channel mix and budget allocation across Google, Meta, LinkedIn, and emerging channels • Partner with creative on ad concepts and run a high-velocity creative testing program • Work with landing-page, lifecycle, and sales teams to align full-funnel journeys • Move fast: run A/B tests, analyze performance, iterate quickly, and document learnings • Instrument tracking, attribution, and reporting so paid impact is measurable end-to-end • Elevate experimentation velocity and platform diversity to uncover untapped growth