• End-to-end campaign management: Develop and execute influencer campaigns from strategy through launch. Own creator outreach, negotiation, contracting, and FTC compliance, through reporting and renewal strategy. • Strategic planning: Own the thinking behind each campaign — objectives, audiences, KPIs, budgets, and platform strategy that ladder directly to client business goals. • Performance monitoring and optimization: Track key metrics, analyze campaign effectiveness, and refine strategies based on what the data shows. • Industry and consumer insights: Stay current on market trends, the competitive landscape, and consumer behavior, and bring that thinking into campaign strategy. • Client leadership: Act as the strategic bridge between brands and creators, leading client communications with insight and recommendations. • Ownership of results: Take ownership of the numbers that define success, including campaign ROAS and renewal rate. • Cross-functional collaboration: Partner with Brand, Creator, Product, and Operations teams so creator needs are reflected in what we build and how we operate.

• Own full-funnel paid media strategy and execution across self-serve, developer, and enterprise segments • Build scalable systems for paid acquisition, with strong attention to CAC, payback, and pipeline/conversion quality • Manage channel mix and budget allocation across Google, Meta, LinkedIn, and emerging channels • Partner with creative on ad concepts and run a high-velocity creative testing program • Work with landing-page, lifecycle, and sales teams to align full-funnel journeys • Move fast: run A/B tests, analyze performance, iterate quickly, and document learnings • Instrument tracking, attribution, and reporting so paid impact is measurable end-to-end • Elevate experimentation velocity and platform diversity to uncover untapped growth

• You support the performance of our top clients from SaaS and tech scale-ups (well-known VC-backed companies) • You help build, launch and optimize paid-social (and ideally paid-search) campaigns on Google, LinkedIn & Facebook • You brief creatives and coordinate their deployment across campaigns • You build performance reports with the key KPIs and start linking them to B2B SaaS customer journeys • You take on internal and client-facing communication with growing autonomy • You take feedback on quickly and use it to make each campaign better

• Develop channel-level strategies for clients • Google Ads campaigns and SEA keyword analysis • Plan, set up, optimize and analyze SEA campaigns • Write ad copy • Prepare reports • Plan and set up LinkedIn campaigns • Monitoring and optimization, nurturing • Reporting and analyses • Conversion tracking with Google Tag Manager and Google Analytics • Develop tracking concepts for websites • Create analytics reports • User funnel and conversion optimization (conceptual, no development) • Analyze user behavior on the website • Conversion optimization of landing pages and the website • Create landing page drafts/mockups • Optimize the user funnel for conversions • Email outreach • Design emails/sequences using Apollo or similar tools • Optimization and analysis • Further development of channels • Identify new trends and opportunities • Collaborate with the Project Manager • Prepare reports, analyses and documentation • Occasional customer support: participate in client meetings