• Manage a portfolio of multiple Google Ads projects, including analyzing performance, forecasting budgets, launching and scaling campaigns, and bringing fresh ideas to life. • Strategize and set up campaigns across Google Ads and Microsoft Ads. • Collaborate with cross-functional project teams across paid social, creative and design, and email to help achieve client goals. • Monitor account health, including checking and resolving Google Merchant issues and troubleshooting tracking pixels. • Analyze performance week on week, month to date against KPIs, and year over year to determine the right course of action for improvement and growth. • Write performance commentary, insights, and recommendations for next steps.

• End-to-end campaign management: Develop and execute influencer campaigns from strategy through launch. Own creator outreach, negotiation, contracting, and FTC compliance, through reporting and renewal strategy. • Strategic planning: Own the thinking behind each campaign — objectives, audiences, KPIs, budgets, and platform strategy that ladder directly to client business goals. • Performance monitoring and optimization: Track key metrics, analyze campaign effectiveness, and refine strategies based on what the data shows. • Industry and consumer insights: Stay current on market trends, the competitive landscape, and consumer behavior, and bring that thinking into campaign strategy. • Client leadership: Act as the strategic bridge between brands and creators, leading client communications with insight and recommendations. • Ownership of results: Take ownership of the numbers that define success, including campaign ROAS and renewal rate. • Cross-functional collaboration: Partner with Brand, Creator, Product, and Operations teams so creator needs are reflected in what we build and how we operate.

• Own full-funnel paid media strategy and execution across self-serve, developer, and enterprise segments • Build scalable systems for paid acquisition, with strong attention to CAC, payback, and pipeline/conversion quality • Manage channel mix and budget allocation across Google, Meta, LinkedIn, and emerging channels • Partner with creative on ad concepts and run a high-velocity creative testing program • Work with landing-page, lifecycle, and sales teams to align full-funnel journeys • Move fast: run A/B tests, analyze performance, iterate quickly, and document learnings • Instrument tracking, attribution, and reporting so paid impact is measurable end-to-end • Elevate experimentation velocity and platform diversity to uncover untapped growth

• You support the performance of our top clients from SaaS and tech scale-ups (well-known VC-backed companies) • You help build, launch and optimize paid-social (and ideally paid-search) campaigns on Google, LinkedIn & Facebook • You brief creatives and coordinate their deployment across campaigns • You build performance reports with the key KPIs and start linking them to B2B SaaS customer journeys • You take on internal and client-facing communication with growing autonomy • You take feedback on quickly and use it to make each campaign better