9Spokes is a technology company empowering businesses and financial institutions with smart, data-driven insights to enhance customer experiences and decision-making by providing a
Growth Marketing Specialist
Location
United States
Posted
91 days ago
Salary
0
Seniority
Mid Level
Job Description
Growth Marketing Specialist
9Spokes
• Build and maintain marketing automation workflows, lead scoring, and nurturing sequences that support acquisition and pipeline velocity • Manage the HubSpot CRM day to day — deals, pipeline stages, custom objects, and properties — keeping data accurate and actionable • Produce dashboards and reporting that close the loop between marketing activity and revenue outcomes • Keep the marketing database clean, well-segmented, and ready for use in campaigns • Deliver multi-channel growth campaigns end to end: email, LinkedIn, paid, webinars, and ABM sequences • Partner with the Content Marketing Specialist to deploy, amplify, and measure content across channels • Partner with the Business Development Managers on ABM and account-level campaign execution • Produce campaign assets and sales-facing collateral to support active opportunities • Plan and deliver 9Spokes’ presence at key industry conferences, expos, webinars, and virtual events • Manage pre-event promotion and registration through HubSpot, coordinate on-site or virtual execution, and deliver post-event follow-up automation • Work alongside the Business Development Managers on event logistics, meeting coordination, and lead capture • Own the operational detail so the team shows up prepared and follow-up lands on time • Track competitor activity, product moves, and pricing in US banking and credit union technology, and keep a current view of how 9Spokes stacks up • Run win/loss interviews and gather buyer insights, structuring what we learn so it can be used by the Director and SLT • Surface market trends and buyer signals that should shape campaigns, content priorities, and proposition development • Manage 9Spokes’ social channels and maintain the website, keeping content fresh and aligned with live campaigns • Monitor engagement, respond to inbound signals, and feed leads into HubSpot for nurture and follow-up • Analyse campaign and event performance using HubSpot, Google Analytics, and other tools in the stack • Surface actionable insights and recommend adjustments to the Director of Sales and Marketing.
Job Requirements
- 2–4 years’ experience in B2B SaaS marketing, ideally in a fintech, data, or analytics environment
- Genuine hands-on HubSpot experience — building workflows, lead scoring, dashboards, and reports, not just operating a template
- A track record of event execution with measurable outcomes, including pre-event promotion, on-site delivery, and post-event follow-up
- Digital marketing capability across email, LinkedIn, paid, and webinar channels
- Analytical mindset and comfort with reporting, attribution, and data-led decisions
- Curiosity about competitive and market dynamics, and the ability to structure research into useful intelligence
- Experience marketing into US banking, credit unions, or financial services is helpful but not essential
- Familiarity with tools such as Google Analytics, SEMRush, Canva, or similar is a plus
- Comfortable working across time zones in a globally distributed team headquartered in Auckland, New Zealand
- Willing to travel as required for events and client meetings.
Benefits
- Follow the 9Spokes policies and procedures applicable to your job function
- Understand information security, including how to handle information, reporting risks and/or breaches, and how to support colleagues to do the same.
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