America's fastest growing collegiate custom apparel company six years in a row.
Content Writer – SEO, AI Search
Location
India
Posted
1 day ago
Salary
0
Seniority
Mid Level
Job Description
Content Writer – SEO, AI Search
Fresh Prints
• Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space • Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page • Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation • Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic • Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site • Identify internal linking opportunities that improve crawlability and distribute page authority across the site • Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint • Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces • Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically • Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise • Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time • Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot • Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations • Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings • Stay current on how generative search is evolving and bring back relevant insights • Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap • Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content • Develop and refine the framework for measuring content ROI
Job Requirements
- 2+ years of experience in content marketing, SEO writing, or a closely related field
- A portfolio of published work that demonstrates strong writing quality and search performance
- Hands-on experience with SEO tools: Ahrefs, SEMrush, Google Search Console, or equivalent
- Demonstrated understanding of on-page SEO best practices: keyword research, search intent mapping, header structure, internal linking, meta optimization
- Familiarity with GEO / AI search optimisation is a strong plus
- Ability to write in multiple formats: long-form guides, short blog posts, product descriptions, landing page copy
- Comfort working as an IC in a fast-moving, scrappy environment
Benefits
- 2-month paid Sabbatical for eligible employees
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Role Description We are looking for a hands-on SEO Specialist who can independently manage the full lifecycle of multiple affiliate projects. This is not a traditional Team Lead position. There is no large team of junior specialists to delegate routine work to. You will personally work with domains, keywords, websites, content, links, rankings, and performance data. The role is suitable for a strong Middle or Senior SEO Specialist who is comfortable working autonomously, testing hypotheses quickly, and taking direct responsibility for project results. Key Responsibilities - Manage multiple SEO projects from domain selection to traffic and monetisation. - Research, evaluate, and acquire expired domains. - Analyse competitors, SERPs, keywords, niches, and growth opportunities. - Launch and develop one-page affiliate websites and parasite SEO projects. - Prepare domains and keyword sets for automated website deployment. - Work closely with an internal developer responsible for website automation. - Review launched websites, including content, structure, HTML tags, markup, and technical implementation. - Make basic changes directly through WordPress, CMS platforms, Cloudflare, or website admin panels. - Monitor rankings, indexing, traffic, backlink profiles, conversions, and monetisation. - Develop and execute link-building strategies. - Purchase, place, and monitor links. - Identify underperforming websites and decide whether to improve, migrate, or replace them. - Test SEO hypotheses across multiple websites and GEOs. - Scale approaches that demonstrate positive results. - Maintain clear reporting on project launches, rankings, tests, and outcomes. - Use AI tools to improve content, fix basic HTML issues, and support day-to-day SEO tasks. - Contribute to improving internal workflows, automation, and SEO processes. Qualifications - Strong Middle or Senior-level SEO experience. - Hands-on experience with expired domains, including research, evaluation, acquisition, launch, and development. - Practical understanding of gray-hat or black-hat SEO methods. - Experience with parasite SEO, mass-site strategies, website migrations, or similar approaches. - Strong understanding of the full SEO cycle: - keyword research; - competitor and SERP analysis; - website structure; - content; - technical SEO; - link building; - indexing; - performance analysis. - Ability to manage several websites and experiments simultaneously. - Experience working in highly competitive GEOs and complex SERPs. - Practical knowledge of WordPress or similar CMS platforms. - Basic understanding of Cloudflare, HTML, page markup, tags, and technical website checks. - Ability to clearly assign tasks to developers and verify the completed work. - Experience with SEO tools such as Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Semrush, Similarweb, Serpstat, or equivalent platforms. - Ability to analyse SEO performance and make decisions based on rankings, traffic, conversions, and commercial outcomes. - Strong personal organisation and ability to work independently. - Proactive approach and willingness to propose and test new solutions. - Comfortable working in an environment where many experiments may fail before a scalable approach is identified. Nice to Have - Experience with casino or betting affiliate websites. - Experience across Tier 1 and Tier 2 markets. - Experience working with large sports or news websites containing affiliate landing pages. - Experience developing internal SEO tools or automation. - Basic scripting or technical troubleshooting skills. - Experience using ChatGPT, Claude, or similar AI tools for content and technical tasks. - Understanding of affiliate monetisation, conversion rates, and project profitability. What Success Looks Like During the first months, success will be assessed based on: - the number of relevant domains identified and acquired; - the number of websites successfully launched; - the speed and quality of project execution; - the number of websites indexed and gaining rankings; - the quality of technical and content reviews; - the number of SEO hypotheses tested; - the ability to independently manage a large volume of projects; - continuous improvement based on previous results. Working Conditions - Fully remote. - Lean and highly autonomous working environment. - Communication primarily through Telegram. - Minimal meetings and no unnecessary bureaucracy. - Close cooperation with the SEO lead and internal developer. Hiring Process - Talentin Interview. - Short practical task requiring approximately 15 minutes. - Interview with the SEO Lead. - Possible final conversation with the project owner. - Offer.




