Ready to build something that shapes the future? Every parent wants to give their child the best start. They want to see curiosity light up their eyes. They want confidence, not constant screen time. They want learning to feel joyful again. At Hadley Designs, we create screen-free tools that help families rediscover connection through hands-on learning. We are scaling quickly. We are building boldly. And we are looking for a leader who can turn vision into profitable growth. That’s where you come in. About Hadley Designs Hadley Designs is a family-founded, female-led brand redefining early education through creativity, beauty, and connection. What began at a kitchen table has grown into a nationally loved brand trusted by millions of parents, grandparents, and teachers. We believe learning should be fun and engaging. We don’t just sell products, we shape futures. We believe in screen-free, hands-on learning that builds confidence and connection. Beautiful design creates better learning. Our mission is simple and powerful. Design screen-free products parents can trust to help their children learn, grow, and reach their full potential with confidence. Our vision is bold. Build the most trusted children’s brand in the world. Reach $100M in revenue by 2030. Become a household name passed down for generations. Now we are scaling our direct-to-consumer ecosystem. Shopify and TikTok Shop are our next major growth engines. About the Role As our Director of Growth Ecommerce, you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results. Your Core Focus - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 - Launch one new high-converting bundle-based funnel per month - Drive email and SMS to contribute ≥25% of Shopify revenue - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes You are not here to manage tasks. You are here to architect a repeatable growth engine. What You’ll Do Traffic and Acquisition - Test 100+ ad creatives weekly across Meta and TikTok - Optimize paid traffic to hit strict ROAS thresholds - Partner with affiliate and UGC teams to scale winning creative - Stay ahead of platform trends, formats, and policy updates - Coordinate launches with Amazon for halo effects Offers, Funnels, and CRO - Launch one new bundle-based funnel every month tied to educational outcomes - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly - Oversee homepage, product pages, and collection merchandising - Refactor and relaunch underperforming funnels with new hooks and offers - Lead seasonal promotions including Back-to-School and Holiday campaigns - Build and maintain funnel SOPs and testing roadmaps Customer Nurture and LTV - Lead lifecycle marketing through Klaviyo and Postscript - Optimize welcome, cart abandonment, post-purchase, and win-back flows - Build ascension paths from posters to workbooks to busy books - Develop blog and SEO strategy to drive organic education-based traffic Performance and Forecasting - Review weekly P&Ls for Shopify and TikTok Shop - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share - Deliver weekly scorecards and monthly strategic growth plans - Forecast performance and identify scaling levers Team Leadership - Lead and coach a cross-functional ecommerce pod of 6+ team members - Establish clear ownership and weekly operating rhythms - Hire and develop talent as funnel velocity increases - Manage freelancers and specialized contractors - Model Extreme Ownership, Relentless Innovation, and Integrity Above All How Success Is Measured - $20M+ DTC revenue within 18 months - Consistent margin and ROAS targets achieved - One profitable funnel launch per month - Email and SMS driving at least 25% of Shopify revenue - Documented systems that scale without founder dependency - A high-performing team executing without burnout

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Sr Lead Experience Manager is responsible for defining, measuring, analyzing, and improving customer journeys spanning Lumen’s end-to-end customer lifecycle: Learn, Buy, Get, Use, Pay, and Renew. Acts as a researcher, design thinking leader, facilitator, change agent, and trusted business partner to key product and program stakeholders across the company. Ideal candidates should have a strong focus on leveraging AI and innovative technologies to enhance customer journeys. This includes integrating AI-driven solutions to personalize customer interactions, automate processes, and provide predictive insights. The role involves staying updated with the latest advancements in AI and innovation and applying these technologies to drive continuous improvement in customer experience. - Leads Journey Mapping Workshops to drive cross-functional collaboration to design customer-centric digital journeys that address customer goals and expectations, while ensuring that enabling capabilities are well-defined for development. - Partners with Product Solutions Managers to translate journeys into development requirements and validate that solution implementations deliver upon experience requirements. - Performs continuous research and listens to live experiences to understand and represent the voice of the customer as input to iterative release prioritization. Research is conducted leveraging a variety of inputs and tools to feed journey design, such as UserTesting.com, interviews, focus groups, Qualtrics feedback, Adobe Analytics, Google Analytics, Content Square, competitive research, and digital secret shopping. - Responsible for a portfolio of Products and/or Foundational Digital Customer Experience Tools. Knowledge or experience creating frictionless experiences and integrating AI into digital support models are potential candidate differentiators. Qualifications - Bachelor’s degree in business, engineering, communications, or related field, or equivalent knowledge - 6+ years of directly related experience with journey mapping, journey management, and customer experience. - Customer Empathy Research and Journey mapping experience required - Strong PowerPoint skills and executive communications skills required Requirements - Master’s degree preferred Compensation This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. - $103,711 - $138,281 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY. - $108,896 - $145,195 in these states: CO, HI, MI, MN, NC, NH, NV, OR, and RI. - $114,082 - $152,109 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA. Benefits Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process. Background Screening If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page. Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis. Equal Employment Opportunities We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. Disclaimer The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

• Handle customer emails, texts, and phone calls (low-touch inquiries, general questions about products/process) • Coordinate shipping logistics - get quotes from FedEx, crating companies, communicate with shippers and customers • Manage inventory lifecycle - receiving from shippers, tracking, uploading to Shopify, through to delivery • Schedule high-touch sales calls for serious prospects • Communicate with auction houses regarding shipping/receiving • Handle order fulfillment and processing through Shopify

• Coaching and leading other project managers in the team, proactively influencing the working environment of more junior colleagues. • Helping to create and implement best practice working arrangements and processes within the team, and ensuring that these are implemented by your colleagues. • Overseeing multiple projects using Agile methodologies and principles. • Creating and maintaining project plans, timelines and budgets, and ensuring they are adhered to throughout each project. • Identifying and mitigating project risks, and taking proactive measures to ensure project success through successful internal and client collaboration. • Building strong relationships with our clients to deliver commercially successful projects that meet client requirements. • Working closely with our large team of designers, developers, product managers, QAs and data experts to seamlessly coordinate appropriate expertise throughout the life of a project, coaching and guiding others through each project.