• Coaching and leading other project managers in the team, proactively influencing the working environment of more junior colleagues. • Helping to create and implement best practice working arrangements and processes within the team, and ensuring that these are implemented by your colleagues. • Overseeing multiple projects using Agile methodologies and principles. • Creating and maintaining project plans, timelines and budgets, and ensuring they are adhered to throughout each project. • Identifying and mitigating project risks, and taking proactive measures to ensure project success through successful internal and client collaboration. • Building strong relationships with our clients to deliver commercially successful projects that meet client requirements. • Working closely with our large team of designers, developers, product managers, QAs and data experts to seamlessly coordinate appropriate expertise throughout the life of a project, coaching and guiding others through each project.

• You are responsible for the day-to-day operation of our Shopify store: store maintenance, product listings, collections, shipping zones, shipping rates, customs and country setups, checkout, payment methods, basic legal requirements (e.g., data protection) and the technical integrity of the system. • You analyze our shop and relevant competitors, identify conversion hurdles and implement improvements. • You plan A/B tests, coordinate implementation with developers/partners and evaluate results accurately. • You plan and manage product launches, sales campaigns and promotions — from preparation through execution to analysis and continuous optimization. • You critically review content and imagery, coordinate updates and ensure that product pages, collections and shop elements are high-quality, on-brand and optimized for sales. • You work with tools such as Google Tag Manager as well as analytics and testing tools and ensure all relevant data is captured cleanly and is usable. • You ensure our shop continuously improves technically, visually and in content — and contributes measurably to growth.

• Define and sharpen brand positioning and competitive narrative • Clarify where the brand sits culturally and competitively • Ensure consistency across packaging, website, paid media, retail, and partnerships • Continuously evolve messaging to strengthen authority and differentiation • Analyze reviews, surveys, social sentiment, retention data, and support feedback • Identify perception gaps, skepticism, or trust friction • Lead initiatives to rebuild credibility and strengthen consumer trust • Protect long-term brand equity over short-term growth tactics • Oversee influencer strategy and creator partnerships • Manage affiliate positioning and brand alignment • Lead PR narrative development and media relationships • Ensure external voices reinforce core brand positioning • Lead brand direction for major launches and integrated campaigns • Ensure large marketing pushes strengthen long-term equity • Align partnerships and collaborations with brand standards • Partner with Growth and Ecommerce to ensure brand enhances performance • Work closely with Creative to maintain visual and messaging integrity • Collaborate with Product to align innovation with brand narrative

**Your Responsibilities** Core ResponsibilitiesCEO Execution Partner - Translate CEO priorities into structured execution plans - Ensure strategic initiatives move from idea to implementation seamlessly - Maintain alignment across executive leadership - Surface risks early and drive solutions quickly Company-Wide Execution Discipline - Architect and enforce execution frameworks across departments - Ensure every initiative has clear ownership, timelines, and measurable outcomes - Hold teams accountable to deadlines and commitments - Escalate issues that threaten execution velocity Expansion & Launch Infrastructure - Oversee execution of growth initiatives, product launches, campaigns, and new channel expansion - Build repeatable launch frameworks - Tighten timelines and eliminate friction across cross-functional efforts - Improve launch velocity without sacrificing quality Systems & Process Optimization - Audit workflows across departments - Standardize documentation and operational processes - Increase transparency into project status, risk, and resource allocation - Continuously improve systems for speed and clarity Organizational Alignment - Identify communication gaps and structural inefficiencies - Improve interdepartmental coordination - Strengthen accountability structures across leadership