• Lead audience acquisition and engagement strategy for priority flagship customer events, including SIGNAL, SIGNAL World Tour, and Exec Connect. • Build integrated event marketing plans across email, web, paid, social, sales activation, field marketing, partner channels, internal advocacy, and other relevant acquisition channels. • Own event campaign calendars, messaging plans, audience segmentation, channel mix, and optimization plans in partnership with Global Events, Growth Marketing, Digital Marketing, Marketing Operations, Product Marketing, Brand, Corporate Communications, Sales, Field Marketing, Developer Relations, and regional teams. • Develop clear, compelling, and on-brand event marketing copy across email journeys, web pages, registration flows, sales enablement, internal communications, promotional assets, and know-before-you-go communications. • Partner with Marketing Operations to execute campaigns in Marketo, manage audience targeting and segmentation, monitor registration pacing, and ensure campaign execution aligns with lead capture, attribution, and reporting requirements. • Use Salesforce, Tableau, Excel, and related marketing data sources to analyze campaign performance, registration trends, conversion rates, show-rate risks, audience quality, and pipeline contribution. • Build dashboards, reports, and pacing updates that provide visibility into event marketing performance and identify where optimization is needed. • Test and optimize messaging, subject lines, channel performance, audience segments, conversion paths, and engagement tactics to improve registration, attendance, and business outcomes. • Partner with Field Marketing and regional teams to localize global campaign strategies for SIGNAL World Tour, balancing consistent global messaging with regional audience needs, market dynamics, and sales priorities. • Support Exec Connect audience communications in partnership with executive stakeholders, sales teams, and event leads, serving as a marketing consultant and communications center of excellence. • Partner with Corporate Communications, Social, Press Relations, Analyst Relations, Twilio.org, Developer Community, and Advertising teams to extend event reach and ensure promotional moments are coordinated across channels. • Develop sales activation and employee advocacy programs that equip internal teams with messaging, referral tools, enablement, and promotional moments to help drive attendance from priority accounts. • Build scalable event marketing playbooks, templates, best practices, reporting models, and campaign frameworks that can be reused across flagship, regional, executive, and repeatable programs.

• Maintain detailed master event plans, operational timelines, production schedules, run-of-show documents, staffing schedules, venue maps, and other key operational documentation. • Coordinate venue logistics, including room layouts, seating plans, capacity requirements, Wi-Fi, power, furniture, signage locations, catering timing, and accessibility needs. • Coordinate shipment of event materials, including signage, table assets, collateral, giveaways, registration supplies, speaker materials, branded merchandise, and technology equipment. • Coordinate registration-desk operations, including badge production and check-in workflows. • Coordinate on-site staffing schedules, including internal team members, venue contacts, and vendor representatives. • Maintain event documentation, including project plans, exhibitor manuals, stakeholder contact lists, floor plans, schedules, production documents, and operational checklists. • Support AV and production logistics, including speaker-ready-room schedules, presentation management, microphone requirements, confidence monitors, staging, and technical troubleshooting. • Coordinate food and beverage logistics, including catering guarantees, meal counts, dietary restrictions, service schedules, coffee breaks, sponsor-hosted functions, and VIP hospitality requirements. • Serve as a primary operational contact for speakers, sponsors, exhibitors, and external partners. • Collect, track, review, and organize speaker presentations, session descriptions, biographies, headshots, technical requirements, and related assets. • Ensure speaker materials are formatted, stored, version-controlled, and available to production, AV, event, marketing, and on-site teams. • Coordinate speaker logistics, including arrival times, green-room schedules, rehearsals, presentation submission deadlines, AV checks, stage access, and session transitions. • Support integration and data flow between event platforms and systems such as CRM, marketing automation, registration systems, mobile event apps, lead-retrieval tools, and reporting dashboards. • Help measure B2B event performance, including registrations, attendance, engagement, sponsor participation, leads, opportunities, and pipeline contribution. • Compile post-event reports summarizing attendance, engagement, lead and pipeline results, sponsorship outcomes, logistics performance, and recommendations for improvement. • Support budget tracking, purchase-order administration, invoice routing, vendor documentation, and expense reconciliation as assigned. • Provide general support to the events team as needed.

• Serve as the Event Operations & Program Management lead, owning processes from planning through post-event reporting for WebexOne. • Lead designated workstreams for WebexOne, including logistics, staffing, security, vendor management, space planning, and furniture and décor • Develop and manage comprehensive project plans, timelines, milestones, and deliverables to ensure successful event execution. • Lead cross-functional workstreams and facilitate collaboration among marketing, product, sales, executive communications, technical teams, agencies, and external vendors. • Coordinate and facilitate weekly planning meetings and status updates with stakeholders and vendor partners. • Oversee event logistics, venue operations, staffing, housing support, and attendee experience initiatives. • Plan and execute ancillary events, executive meetings, receptions, and customer engagement opportunities. • Manage event staffing plans and preparation and scheduling of brand ambassadors and event support staff. • Lead security planning and coordination for large-scale, multi-day events. • Manage relationships with event agencies and third-party vendors, including contracts and deliverables. • Create executive presentations, planning materials, post-event reports, and recommendations for future improvements. • Partner with Event Directors and Event Leads to drive cross-functional alignment and ensure successful event delivery. • Support planning and execution of additional events with expo booth and speaking sponsorships, as assigned • Step in to support additional responsibilities and address operational gaps in an ever-changing event environment.

• Lead complex, multi-market event programmes from pitch and proposal development through to delivery and reconciliation. • Shape strategic, creative and operational responses to client briefs, working closely with creative, content and production teams. • Act as the senior client advisor, building trusted relationships and guiding clients through key decisions. • Own the overall event vision and audience experience, ensuring every touchpoint delivers against objectives. • Drive commercial performance through budget ownership, margin protection, scope management and supplier negotiations. • Identify growth opportunities, contribute to business development efforts and support the continued success of key accounts.