• Launch, manage, and optimize advertising campaigns in Meta and Google Ads • Generate hypothesis and test creatives, audiences and building strategies • Conduct detailed analysis of marketing campaigns and implement solutions to improve their performance • Collaborate with the product and analytics teams to evaluate traffic quality and the impact of marketing activities on product metrics • Research competitors and market trends, and test new traffic channels

• Own end-to-end lifecycle marketing strategy for large DTC clients, including roadmap development and high-impact initiative recommendations. • Lead client relationships, manage calls and presentations, proactively address escalations, and ensure long-term retention and satisfaction. • Translate performance data into actionable insights, create executive-ready reports, and guide client prioritization and strategic decision-making. • Oversee monthly scope management, coordinate with team leads to monitor utilization, adjust roadmaps, and ensure alignment with contracted hours. • Mentor and coach Specialists and Senior Specialists on strategy, execution quality, and client communication, while serving as a subject-matter expert on lifecycle marketing. • Oversee campaign and flow execution, perform QA on deliverables, and maintain accuracy, brand alignment, and technical excellence across accounts.

Title: Sr. Director, Marketing- Defense Job Description: Job Title Sr. Director, Marketing Defense Location: US-Remote Dallas or DC area preferred About Us Blue Yonder Defense Solutions, LLC., a Blue Yonder company, is the leader in supply chain autonomous planning, control towers, and provider of the Digital Supply Chain Network. Our innovative solutions empower businesses to optimize their supply chains, enhance customer experiences, and drive sustainable growth. We are committed to delivering cutting-edge technology and unparalleled expertise to help our clients navigate the complexities of the modern marketplace. Position Overview Blue Yonder Defense Solutions is seeking a strategic and results-oriented Senior Director of Marketing to lead and scale our marketing function. The Senior Director of Marketing is responsible for developing and executing an integrated marketing strategy that drives brand awareness, demand generation, customer engagement, and revenue growth. This leader will oversee marketing operations, integrated campaigns, events, competitive positioning, and sales enablement, ensuring alignment with business objectives and go-to-market priorities. This role requires a balance of strategic leadership and hands-on execution, with a strong focus on data-driven decision-making and cross-functional collaboration. What Youll Do Marketing Strategy & Leadership - Develop and execute a comprehensive marketing strategy aligned to company growth objectives and product roadmap - Lead, mentor, and scale a high-performing marketing team across multiple disciplines - Partner with executive leadership to define brand positioning and market differentiation - Establish KPIs and performance metrics to measure marketing effectiveness and ROI Marketing Operations - Oversee marketing technology stack (CRM, automation tools, analytics platforms) to drive efficiency and scalability - Manage budget planning, forecasting, and resource allocation - Implement processes to improve campaign execution, lead management, and reporting accuracy - Ensure data integrity and alignment with sales operations Integrated Campaigns & Demand Generation - Design and execute multi-channel marketing campaigns to drive pipeline and revenue growth - Align closely with sales to ensure lead quality, conversion, and pipeline acceleration - Optimize digital marketing efforts including paid media, SEO/SEM, content marketing, and ABM strategies - Leverage data insights to continuously improve campaign performance Competitive Positioning & Product Marketing - Define and articulate clear, differentiated messaging and value propositions - Lead competitive intelligence efforts to inform positioning, pricing, and go-to-market strategies - Partner with product and sales teams to align messaging with customer needs and market trends Sales Enablement - Develop tools, content, and training programs to support the sales organization - Ensure consistent messaging and positioning across all customer touchpoints - Support product launches with enablement materials, playbooks, and internal communications Events & Field Marketing - Develop and lead global event strategy, including trade shows, customer events, and industry conferences - Drive event ROI through pipeline generation and customer engagement - Partner with sales to maximize field marketing impact and regional engagement What we are looking for - Bachelors degree in marketing, Business, or related field (MBA preferred) - 10+ years of progressive marketing experience, with at least 5 years in a leadership role - Experience in B2B SaaS, preferably in supply chain, logistics, or enterprise software - Experience in government contracting strongly preferred - Proven track record of driving demand generation and revenue growth - Strong understanding of marketing operations, analytics, and marketing technology - Experience leading integrated campaigns across digital and offline channels - Exceptional leadership, communication, and stakeholder management skills - Ability to operate strategically while maintaining executional excellence in a fast-paced environment Key Competencies - Strategic thinking and business acumen - Data-driven decision-making - Cross-functional collaboration - Customer-centric mindset - Executive presence and influence - Change leadership and adaptability What Success Looks Like - Increased pipeline generation and marketing-attributed revenue - Strong alignment between marketing, sales, and product teams - Improved brand recognition and market positioning - Scalable and efficient marketing operations - High-performing, engaged marketing team Synonymous Job Title: Sr Marketing Director #LI-REMOTE - ------------------------------------------ The salary range for this position is $152,311.00 USD to 197,689.00 USD The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position. At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes: - Comprehensive Medical, Dental and Vision - 401K with Matching - Flexible Time Off - Corporate Fitness Program - A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. Our Values If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success and the success of our customers. Does your heart beat like ours? Find out here: Core Values All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Title: AD/SR AD, Technical Marketing, Equine - Remote, U.S. Location: Johns Creek, Georgia, United States Job Description: Compensation The base salary range for this position is $140,000. to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.​ Description As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides an opportunity for all employees to collaborate internationally, offering visibility and the opportunity to directly contribute to the company's success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees. The basic purpose of this role is to strengthen BIAH industry leadership by leading and executing all aspects of franchise specific veterinary technical marketing strategy, initiatives, and communications, working in close collaboration with marketing/brand management team to execute on the overall brand franchise strategy. The AD/Senior Associate Director, Technical Marketing will consolidate BIAH industry leadership by establishing a high and favorable company profile with current and rising Key external experts (KEEs)/Key opinion leaders (KOLs)/Thought Leaders (TLs) in academia, referral centers and clinical practice. The favorable profile will develop from implementation of a strategic approach to generate thought leader support across current and future BIAH product ranges as well as support to veterinary professional health. The AD/SR AD, Technical Marketing will provide technical and analytical support for process improvement initiatives for KOLs offerings, technical asset review process, and technical training programs. This role will work across the team in collaborative fashion to perform project management, analytics, and improvements to ensure milestones are met and deliverables achieved as well as coordinate with various teams to analyze strategic high value project results and performance. Duties & Responsibilities - Provides veterinary technical marketing leadership for all franchise specific brands. - Develops and maintains medium- and long-term technical marketing strategy, communication strategy and action plan for the franchise. Ensures implementation of the finalized plan. - Working with the sales training team, develops and executes key elements of strategy for the training of Sales and Technical Services as required. - Manages and leverages KOL relationships then use to develop and execute Sales and Marketing communications. - Ensures that relevant BIAH information is communicated to KOLs in a timely and innovative manner, utilizing vehicles such as the internet, mailings, teleconferences etc. - Identifies and develops, based on potential influence, the KOLs who impact or have significant potential to impact business positively. - Develops a plan for approaching these KOLs according to their influence, building or expanding the relationship BIAH has with these individuals and identifying opportunities through which KOLs can provide support to BIAH. - Devises innovative strategies for enhancing the impact of KOLs on clinic decisions. - Ensures that key communication agencies understand technical basis for brand positioning and monitor their performance to provide feedback and retraining as necessary. - Supports Director Veterinary Technical Marketing, in integrating marketing activities with R&D and Regulatory Affairs, particularly concerning the potential benefits of generating KOL support for new product launch or expansion/modification of achieved labeling. - In that role, directs Vet Services involvement in product-development and launch teams. - Collaborates across functions (such as US Pet marketing, veterinary professional services, regulatory affairs, legal, BD&L, veterinary technical solutions, global commercial and technical teams) to deliver on high impact technical marketing projects/initiatives such as peer-reviewed publications and planned scientific presentations in a manner that will benefit overall BIAH positioning. - Oversees budget expenditures allocated for building product opportunities through sponsored KOL activities such as clinical trials, advisory boards, speaking at meetings, authoring publications etc. - Develops and executes technical communication strategy for PSVs. - Provides USA direction to global BIAH teams as required, influencing global results. - Provides back-up support in all aspects as needed for the Director Vet Tech Marketing. - Identifies and drives efficiencies in managing KOL program, technical asset review process, and technical trainings by using process improvement and project management initiatives to capitalize on opportunities and further enhance value capture for the organization. - Requirements AD, Technical Marketing requirements: - Doctoral degree (e.g. PhD, MD) in Veterinary Medicine from an accredited institution required. - Minimum three (3) years of experience in the animal health industry - Well developed communication skills – verbal and written - Proven experience in trial design and conduction including basic understanding of statistical analysis. - SR AD, Technical Marketing requirments: - Veterinary medicine degree (DVM, VMD, or equivalent) from an accredited institution - Minimum of five (5) years practice experience and five (5) years industry experience or equivalent combination. - Post graduate qualifications desirable/strongly preferred (such as board certification, Master’s and/or PhD degree in Veterinary Medicine, Life sciences, Marketing, Business (MBA) or equivalent, lean six sigma certification and/or PMP certification), strong technical skills with the ability to absorb science and synthesize marketing-relevant scientific outputs. - Overall Technical Marketing requirments: - Strong relationship-building skills and facilitatory qualities (managing interactions between different individuals and groups from marketing, global teams, R&D, Clinical, and regulatory as well as KOLs) in addition to experience of leading others to achieve strategic positioning objectives for BIAH. - Excellent listening and oral communications (including presentations) abilities are essential, with written communications expertise. - Sound knowledge of the veterinary market and a proven ability to establish relationships with leaders in the veterinary field are essential. - Understands key marketing concepts. - Individual must be prepared to travel and interact with high level scientists and clinicians. - Excellent project management and organization/planning skills. - Ability to collaborate cross-functionally and be a team player. - Excellent analytical and communication skills. - Excellent interpersonal and influencing skills. - Project management, process improvement skills. - Presentations to senior management can be expected on a regular basis. - Proven experience in trial design and conduction including basic understanding of statistical analysis. - Adept at understanding and translating complex scientific principles for a variety of audiences agencies, veterinarians, technicians, regulatory agencies, scientists, etc.) - Proficiency in all Microsoft Office programs (Outlook, PowerPoint, Excel, and Word) is mandatory to meet the daily demands of this position. - Eligibility Requirements: - Must be legally authorized to work in the United States without restriction. - Must be willing to take a drug test and post-offer physical (if required). - Must be 18 years of age or older. -