• Own the operational execution framework for the NFL launch once strategy and channel plans are finalized • Build and maintain project plans, timelines, documentation, and operational playbooks • Coordinate cross-functional stakeholders and manage campaign handoffs across marketing teams • Drive accountability by ensuring channel owners complete deliverables on schedule and remove blockers as they arise • Develop and maintain promotional and guerrilla marketing execution playbooks • Create repeatable processes for launch readiness, campaign tracking, and operational reporting • Establish measurement frameworks to track campaign health, milestones, and business outcomes throughout the season • Monitor campaign performance against goals and support budget allocation and reallocation discussions as priorities evolve • Identify operational risks early and proactively implement solutions to keep the launch on track • Document processes and train internal team members to build long-term operational capability

• Build Marketing Technology Solutions • Custom Tool Development: Design, build, and maintain lightweight applications and utilities using JavaScript, Node.js, and AWS that improve agency operations and client marketing performance. • Workflow Automation: Create reusable automation, reporting and analysis tools, and operational solutions that reduce manual effort and improve efficiency across teams. • Solution Architecture: Evaluate technical challenges and determine the right solution—whether that’s a cloud application, API integration, Google Sheets workflow, reporting dashboard, or automation platform. • Integrations & Technical Implementation • Marketing Platform Integrations: Build and maintain integrations between websites, advertising platforms, analytics tools, reporting systems, and CRM environments using REST APIs, webhooks, SFTP, and other data exchange methods. • Client Implementation Support: Collaborate with client marketing, analytics, and engineering teams to define integration requirements, coordinate technical implementation, validate data flows, and resolve deployment issues. • Advanced Measurement: Implement server-side tracking solutions, conversion APIs, and custom event collection to support reliable attribution and marketing measurement. • Platform Extensions: Extend marketing platforms with custom JavaScript, Node.js services, and lightweight cloud applications that go beyond standard platform capabilities. • Technical Troubleshooting: Diagnose and resolve complex tracking, attribution, integration, and data flow issues across interconnected marketing systems. • Measurement & Reporting • Tracking Validation: Partner with the Analytics team to ensure tracking implementations are accurate, complete, and producing reliable marketing data. • Reporting Solutions: Build dashboards and reporting experiences using platforms like Looker Studio, Google Sheets, TapClicks, or similar tools that help internal teams and clients understand marketing performance. • Data Transformation: Connect, clean, and organize marketing data from multiple platforms to create scalable reporting and decision-making tools. • Cross-Functional Collaboration • Technical Partner: Serve as the primary technical resource for the Paid Media team while partnering closely with Analytics, Strategy, CRM, and Web teams. • Client Technical Consulting: Partner directly with clients to understand business and technical requirements, explain complex implementation concepts, guide technical decision-making, and coordinate successful integrations across client and agency teams. • Implementation Consulting: Translate campaign objectives and business requirements into scalable technical solutions and advise internal teams on implementation approaches and technical feasibility. • Continuous Innovation: Stay current on emerging marketing technologies, server-side measurement, AI-assisted development, and new integration opportunities that improve agency capabilities.

Role Description We are looking for a detail-oriented, proactive, and tech-savvy Virtual Assistant who enjoys following systems while also making sound decisions when instructions aren't perfectly defined. This role combines website maintenance, local SEO support, social media assistance, image preparation, research, and operational support. The ideal candidate enjoys improving processes and wants to become a long-term contributor to a growing business. Key Responsibilities - Website Maintenance - Perform routine WordPress maintenance - Update WordPress plugins through SiteGround - Monitor websites for errors after updates - Notify the client when manual plugin uploads are required - Assist with ongoing website maintenance tasks - Google Business Profile & Local SEO - Upload and organize photos - Optimize Google Business Profiles - Assist with local citation management - Upload branded photos to directories including: - Yelp - Manta - Other business directories - Help maintain consistent branding across online listings - Website Content Preparation - Resize website images to required dimensions - Crop before-and-after project photos professionally - Pair before-and-after images - Organize image libraries - Prepare photos for website publishing - Assist with website asset organization - Social Media Support - Repurpose existing content across multiple platforms - Responsibilities include: - Edit short-form videos - Schedule and publish content - Repurpose content across platforms - Upload reels and short videos - Assist in building a consistent posting routine - Platforms include: - LinkedIn - Facebook - Instagram - Google Business Profile - YouTube Shorts - TikTok (future) - Target posting frequency: Approximately 3 posts per week - Video Editing - Edit short-form marketing videos - Add captions where appropriate - Trim videos - Format videos for different platforms - Repurpose existing video content - Client Onboarding Support - Assist with onboarding new marketing clients by: - Creating Google Drive folder structures - Gathering publicly available business information - Researching social media accounts - Organizing website assets - Preparing project files - Following documented onboarding SOPs - Administrative & Operational Support - Follow documented SOPs - Help improve SOP documentation where needed - Organize project files - Perform internet research - Support ongoing fulfillment tasks - Complete recurring operational activities Qualifications - Strong attention to detail - Excellent organizational skills - Comfortable following SOPs - Able to work independently - Strong written English - Good judgment - Resourceful researcher - Proactive communicator Technical Skills - Experience with some or most of: - WordPress - SiteGround - Google Business Profile - Local SEO - BrightLocal - VEED - Basic image editing - Canva (nice to have) - Google Workspace - Google Drive - Replit - Siteground - AI Experience: Comfortable using AI tools such as: - Claude - ChatGPT - AI-assisted workflows Ideal Personality - Proactive - Curious - Reliable - Detail-oriented - Comfortable making reasonable decisions without constant supervision - Enjoys improving systems - Interested in helping grow a business - Takes ownership of assigned work - Wants to be part of a growing team rather than simply completing tasks Communication - Preferred communication: WhatsApp - Working hours: Flexible - No strict timezone overlap required - Initial Hours: 10 hours/week - Opportunity for additional hours as the business grows Long-Term Growth The client expects the role to evolve as more SOPs are completed. Over time, the VA may take ownership of additional fulfillment, onboarding, website, SEO, and operational tasks.

• Plan and execute end-to-end marketing automation campaigns, including lead nurturing, scoring, and lifecycle management. • Brainstorm, execute, and measure growth experiments within Marketo to optimize performance. • Partner with Product Marketing and Field Marketing to build targeted programs and secure required campaign assets. • Maintain and optimize data hygiene, enrichment, progressive profiling, and data governance. • Ensure all marketing activities comply with international spam and data privacy regulations. • Identify database optimization opportunities to accelerate lead and pipeline growth. • Manage the integration of internal and third-party tools with our marketing automation platform. • Collaborate with Sales Operations on cross-functional projects to troubleshoot data exchange issues between systems. • Investigate, evaluate, and adopt new platforms or tools to support scaling marketing needs. • Gather detailed business requirements from marketing, sales, and tech teams to meet business objectives. • Analyze campaign performance, track end-to-end lead attribution, and deliver actionable reports to key stakeholders. • Use data-driven insights to optimize time-to-market speed and campaign efficiency.