Underdog Fantasy

• Spot cultural moments as they're happening and pitch a stunt idea fast, before the moment cools off • Build the stunt yourself, from concept to execution • Get it live fast • Capture the content and get it into the hands of the right distro and meme accounts • Coordinate quickly with social, partnerships, legal, and design to get things approved • Track performance after the fact

• Plan and run local activations like bar takeovers and tailgates and street-level stunts. You're not approving these from a desk, you're building them. • Land vendor and venue deals. Call vendors, negotiate space, coordinate contractors, and when the first answer is no, find another way in. • Travel to key markets and be the person physically representing Underdog on site when it counts. • Manage timelines and budgets for each activation, while still pitching your own ideas. This isn't a pure execution role. • Use AI tools to move faster on the logistics grind, so you can spend your time on the stuff that actually needs a human: the vendor calls, the on site problem solving, the relationships.

• Own strategy, execution, pacing, and optimization across paid social channels. • Serve as Underdog's in-house expert on performance social, with deep expertise in Meta's advertising ecosystem and a strong understanding of how to unlock incremental scale on TikTok. • Develop and execute a testing roadmap across audience strategy, bidding, campaign structure, creative, and measurement to continuously improve efficiency and identify new growth opportunities. • Partner closely with TikTok and Meta account teams to influence product roadmaps, gain early access to beta features, and ensure we're leveraging platform capabilities to their fullest. • Translate MMP and backend performance data into clear insights, budget recommendations, and executive-ready reporting. • Work closely with Analytics and Data Science to validate attribution, forecast accurately, and optimize toward KPIs. • Partner with Creative to develop channel-specific creative strategies, establish a rapid feedback loop, and continuously improve performance through testing and iteration. • Monitor competitive advertising, creative trends, platform updates, and emerging consumer behaviors to identify new opportunities for growth.

• Own the operational framework that powers marketing planning, execution, and campaign delivery • Build and maintain project plans, timelines, documentation, and operational playbooks across marketing initiatives • Coordinate cross-functional stakeholders and manage campaign handoffs across Marketing, Product, Creative, Analytics, and other partner teams • Drive accountability by ensuring deliverables stay on schedule and proactively removing blockers • Develop scalable operational processes for integrated campaigns, launches, tentpole moments, and ongoing marketing programs • Create repeatable systems for launch readiness, campaign tracking, reporting, and team planning • Build measurement frameworks and operational dashboards to track campaign health, milestones, budgets, and business outcomes • Partner with marketing leadership to support prioritization, resource planning, and budget management across the marketing organization • Identify operational risks early and implement solutions to keep initiatives on track • Document processes and continuously improve how the marketing organization operates as the company scales

• Own Underdog's offline media strategy across Linear TV, OTT/CTV, Radio/Audio, Out-of-Home, and future offline acquisition channels. • Manage a significant media budget with full accountability for efficiency, incrementality, and business impact. • Identify new opportunities to scale acquisition through creative media buying, emerging channels, partnerships, and innovative testing strategies. • Continuously optimize media investments by minimizing non-incremental spend and reallocating budget toward the highest-return opportunities. • Develop increasingly sophisticated local and regional media strategies to improve targeting and efficiency. • Lead agency strategy and performance, ensuring we're working with best-in-class partners and holding them accountable to ambitious goals. • Partner closely with Creative, Brand, Paid Social, and Lifecycle Marketing to build integrated campaigns that deliver consistent messaging across channels. • Champion creative testing within offline media, ensuring creative strategy is treated as a growth lever—not just a production function. • Define KPIs and measurement frameworks for offline marketing performance. • Partner with Data Science, Analytics, and Marketing Operations to improve attribution, reporting infrastructure, and executive-level dashboards. • Collaborate closely with executive leadership on company-wide growth initiatives, helping shape broader acquisition, brand, and marketing strategy.

• Develop go-to-market strategy • Lead marketing strategy around major sport moments • Design and execute campaigns • Act as the connective tissue between teams • Build and manage launch plans

• Build and own relationships with prospective VIP players, driving growth of Underdog's premier VIP engagement program • Grow a strong VIP user base in your assigned states and build lasting customer loyalty through direct, hands-on relationship management • Run acquisition strategies that bring new players onto the platform and get them onboarded and engaged from day one • Turn player activity data and feedback into concrete platform improvements and new growth opportunities • Own the full player relationship — organizing local events, keeping up regular communication, and resolving escalations when they come up • Apply Underdog's VIP policies and guidelines, with responsible gaming as a first principle in every interaction

• Bring the Underdog rebrand to life — translate evolving brand direction into executions that feel exciting, energetic, and unmistakably Underdog across social, paid, email, CRM, partnerships, and product touchpoints. • Lead campaign design end-to-end — take projects from brief through delivery, owning the craft and pushing the visual bar at every stage. • Flex across styles — move confidently between high-production campaign design and scrappy, UGC-native content that feels authentic and in-the-moment. • Collaborate closely with Marketing and Product teams to bring personality, narrative, and visual consistency to creative assets across all channels. • Upload assets to Frontify and ensure our brand library stays current and accurate for internal and external use. • Bring a point of view — contribute ideas proactively and push work forward without needing to be pointed in a direction.

• Own strategy, execution, pacing, and optimization across paid search and programmatic channels. Google UAC is your primary channel and where you're most at home. You'll also run Apple Search Ads, rewarded networks, and managed-service DSPs (Unity, Tapjoy, and similar) • Be the in-house expert on Google's app campaign ecosystem: bidding strategy, audience signals, campaign structure, and how to push reps for what we actually need • Manage partner relationships across search and programmatic, and hold DSP and network reps accountable to performance, ensuring clear expectations, accurate builds, and timely optimizations • Lead the testing roadmap for search and programmatic channels, owning the evaluation and onboarding of new partners so Underdog stays at the cutting edge of what's working in app-based UA • Translate MMP and backend data into clear performance narratives, budget recommendations, and executive-ready reporting • Work closely with Analytics and Data Science to validate attribution, forecast accurately, and optimize toward LTV and pROAS targets • Partner with Creative and Growth leadership to brief channel-specific creative concepts, and build a feedback loop between creative performance and spend decisions • Monitor competitive UA activity, ad trends, and industry innovation to surface new growth vectors • Support budget forecasting, channel planning, and monthly business reviews • Over time, manage and develop a direct report, providing clear direction and coaching on campaign execution, reporting, and optimization

• Support month-end, quarter-end, and year-end close processes across regulated entities • Prepare journal entries, account reconciliations, financial analyses, and supporting schedules • Assist with regulatory reporting requirements, including preparation of supporting workpapers and schedules • Support daily capital, liquidity, and customer fund reporting processes and related reconciliations • Prepare and investigate daily trade, position, cash, and balance sheet reconciliations, ensuring timely resolution of reconciling items • Partner with Accounting leadership to document, implement, and continuously improve accounting policies, procedures, and internal controls • Support annual audits, regulatory examinations, and compliance reviews by preparing documentation and responding to requests • Assist with tax reporting requirements and other regulatory reporting obligations • Help design and improve scalable accounting and reporting processes as the business grows • Identify opportunities for automation and process improvements to reduce manual work and increase operational efficiency • Partner cross-functionally with Finance, Compliance, Operations, Product, and Engineering teams to support new products and business initiatives