Senior Manager, Integrated Marketing - Global Apparel and Accessories Location: - US - California Remote - US - Arizona Remote - US - Washington Remote - US - Utah Remote - US - Texas Remote - US - Pennsylvania Remote - US - Oregon Remote - US - New York Remote - US - Minnesota Remote - US - Massachusetts Remote - US - Indiana Remote - US - Colorado Remote Full time Salary: $122,300–$165,000 per year At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.  Job Title:  Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories Reports to:  VP, Marketing - Global HOKA Location: Remote US - Portland, OR preferred (or West Coast) Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington The Role As Senior Manager, Global Integrated Marketing for Apparel and Accessories, you’ll lead global seasonal integrated marketing plans that bring HOKA’s Apparel and Accessories business to life across markets. You’ll build brand heat, drive demand, and deliver a connected consumer journey worldwide. This role is a strategic 360 marketer who turns consumer insights, product priorities, and cultural opportunities into clear global campaign strategies, briefs, and go-to-market toolkits. You’ll partner with regional marketing teams to guide localization, ensure market relevance, and enable consistent execution across the Americas, EMEA, and APAC. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together. Your Impact - Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories - Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners - Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams - Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints - Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience - Establish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural moments - Define success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions - Capture local market learnings and translate them into optimizations and future-season recommendations - Coach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellence - Partner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budget Who You Are - Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus) - 8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods - Minimum of 4 years experience marketing apparel and accessories, performance apparel/footwear/accessories strongly preferred - Proven experience leading integrated campaigns end-to-end across multiple channels and markets - Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization - Experience managing agencies and/or internal creative teams; strong briefing and feedback capabilities - People leadership experience (direct or strong matrix leadership), with a track record of developing talent and building team capability - Strategic storyteller with strong consumer intuition and ability to translate insights into compelling narratives and campaign strategies - Strong project management and operational discipline; thrives in fast-paced environments with tight timelines and multiple workstreams - Excellent written and verbal communication; confident presenter who can simplify complexity and drive decisions - High creative standards with the ability to balance creative ambition with business realities - Analytical fluency—comfortable using performance data to evaluate outcomes and recommend actions - Collaborative, optimistic, and solutions-oriented; builds trust quickly and leads through influence What We'll Give You – - Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued. - Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future. - Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever. - Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras - Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development. - Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle. $122,300.00 - $165,000.00 The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Goleta, California (Remote) Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process. Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

• Create, monitor, and improve automated lifecycle journeys and triggers with static and dynamic content to help educate, activate, and convert product-led and self-service users. • Lead the creation and implementation of lifecycle campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization. • Develop programs that support free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths. • Lead lifecycle campaigns from planning through launch, including copywriting, segmentation, testing, QA, execution, and performance analysis. • Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams to align on audience strategy, messaging, handoffs, and measurement. • Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs. • Act as an email marketing SME, helping the team apply best practices across creative, segmentation, personalization, deliverability, testing, and execution.

Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone-freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow- helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description The Role: Telecom is at an inflection point. Networks are getting smarter, customer expectations are outpacing legacy systems, and the pressure to monetize 5G while cutting operational costs has never been greater. This is where you come in. As Director of Industry Marketing for Telecommunications, you'll own the narrative that makes ServiceNow irreplaceable to telco buyers. You know this industry-its pressures, its players, its language-and you know how to translate that knowledge into messaging that stops a CTO or VP of Operations mid-scroll and makes them say, "this is exactly what I need." But here's what makes this role different: you're not just a storyteller. You're building an AI-first marketing motion-one where AI agents, automated content workflows, and intelligent buyer signals are baked into how your team operates every day. What You'll Do - Own the industry narrative. Define ServiceNow's point of view for Telecom-crafting narratives that connect platform and portfolio capabilities to the real problems telco buying groups are solving right now: network operations transformation, BSS/OSS modernization, field service efficiency, and customer experience reinvention. Use AI to accelerate your industry research, synthesize competitive signals, and stress-test your messaging before it ever hits a sales deck. - Build buyer-specific messaging. Architect messaging tailored to distinct buyer personas-CIO, COO, Chief Network Officer, VP of Customer Operations-that moves from "we have a problem" to "ServiceNow is the answer." Leverage AI to generate, pressure-test, and rapidly iterate persona-specific content so your team ships more, faster, without sacrificing quality. - Set the AI-first standard across the team. Model what it looks like to use AI tools as a core part of the marketing workflow, not a nice-to-have. Coach your colleagues on how to build repeatable, AI-assisted content systems that scale your output and raise the quality bar across the board. - Drive pipeline, not just awareness. Partner closely with product marketing, Industry Go-to-Market, and field marketing to ensure industry narratives translate into pipeline-generating plays. - Run an AI-embedded content engine. Build thought leadership, executive briefs, event programming, and digital assets where AI is embedded in how content gets researched, drafted, personalized, and distributed. The expectation isn't just that you use AI-it's that your team can't imagine working without it. - Stay ahead of the industry. Track BSS/OSS players, hyperscaler partnerships, industry ecosystem dynamics, and the competitive landscape so your messaging is always credible and current. Use AI-powered listening and synthesis tools to monitor signals at a pace that would be impossible manually. - Represent ServiceNow externally. Show up at industry events, analyst briefings, and customer forums as a credible voice on telco transformation-and on what AI-powered marketing looks like in practice. Why This Matters Telcos are running some of the most complex operations on the planet-millions of customers, thousands of field technicians, aging infrastructure, and a mandate to transform while the lights stay on. The right narrative doesn't just win deals. It shifts how an entire industry thinks about what's possible. That's the opportunity in front of you. Qualifications To be successful in this role you have: - 12+ years of experience in B2B marketing, including 3-5+ years focused on the telecommunications industry or a similar vertical-specific marketing role. - Deep familiarity with the telecommunications industry-either from inside a telco, a key vendor in the ecosystem, or years of focused industry marketing coverage. You know what a telecom transformation really means, and you can talk to a network ops leader without a glossary. - Proven track record building industry or vertical marketing programs that influence pipeline-not just brand impressions. - A sharp instinct for buyer psychology: what keeps a telco executive up at night, what gets budget approved, and what makes a message land versus get ignored. - Experience translating complex platform capabilities into crisp, compelling narratives that resonate with business buyers (not just technical audiences). - You've fundamentally changed how you work in the last 12 months-and AI is why. You're not experimenting with AI on the side; it's how you research industries, stress-test messaging, generate first drafts, personalize at scale, and move faster than a team twice your size. You can speak specifically to how AI has reshaped your workflow, and you're actively raising the bar for the people around you. - You see AI as a strategic advantage, not a productivity shortcut. You understand how to prompt for insight, how to QA AI-generated content with a sharp editorial eye, and how to build repeatable AI-assisted content systems that your whole team can use. - Strong cross-functional collaboration skills; you're comfortable influencing without authority across product, sales, and demand generation teams. JV19 Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.

• Translate business goals into actionable marketing strategies and operational frameworks • Deep-dive into complex marketing performance data and support leadership with actionable reports • Analyze marketing funnel and optimize measurement foundation • Lead day-to-day Marketing project management across initiatives • Act as the strategic communication bridge between Marketing & GTM